Accelerate Your Marketing Materials with Great Communication
Presented by Dana Galvin, CPSM
Topics for Discussion• Graphic Design/Communication Rules
• Knowing Your Audience
• Examples of Stellar Communications
What is Design?
To create or execute in an artistic or highly skilled manner the arrangement of text, graphics, and images with aesthetic intent.
Preferred Font Type?• Arial
• Times New Roman
•Tahoma• Garamond• Helvetica• Myriad Pro
•Comic Sans
•Century Gothic
•Lucida Sans
•Futura
•Optima
•Bookman
Serif vs. Sans Serif
Times New Roman
Helvetica
Clarity & Readability
fox foxx-height
counterspace
stroke width
Readability
Alphabetascender serif counter
descender
x-height
baseline
meanline
Garamond Regular
foot
State Your Case...
Selected Project ExperienceTitle Case
SELECTED PROJECT EXPERIENCEALL CAPS
selected project experiencelowercase
All in the Family
MYRIAD PRO RegularLightItalic
Light ItalicSemibold
BoldBlack
Semibold ItalicBold ItalicBlack Italic
CondensedLight Condensed
Condensed ItalicLight Condensed Italic
Semibold CondensedBold CondensedBlack Condensed
Semibold Condensed ItalicBold Condensed Italic
Black Condensed Italic
GARAMOND Regular
ItalicSemibold
Semibold Italic
HELVETICA Regular
ItalicSemibold
Semibold Italic
Haves and Have Nots
San Serif Fonts Play Nicely with Serif FontsUse family font styles to draw attention to and emphasize text.
San Serif Fonts Play Nicely with Serif FontsUse family font styles to draw attention to and emphasize text.
San Serif Fonts Play Nicely with Serif FontsUse family font styles to draw attention to and emphasize text.
Leading
36 point type / 36 point leadingLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diem nonummy nibh euismod tincidunt ut lacreet dolore magna aliguam erat volutpat. Ut wisis enim ad minim veniam, quis nostrud exerci tution ullam corper suscipit lobortis nisi ut aliquip ex ea commodo consequat. Duis te feugi facilisi. Duis autem dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit au gue duis dolore te feugat nulla facilisi.
Leading faux pas36 point type / 18 point leadingLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diem nonummy nibh euismod tincidunt ut lacreet dolore magna aliguam erat volutpat. Ut wisis enim ad minim veniam, quis nostrud exerci tution ullam corper suscipit lobortis nisi ut aliquip ex ea commodo consequat. Duis te feugi facilisi. Duis autem dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit au gue duis dolore te feugat nulla facilisi.
Kerning
36 point type / 0 em leadingLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diem nonummy nibh euismod tincidunt ut lacreet dolore magna aliguam erat volutpat. Ut wisis enim ad minim veniam, quis nostrud exerci tution ullam corper suscipit lobortis nisi ut aliquip ex ea commodo consequat. Duis te feugi facilisi. Duis autem dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et
Kerning faux pas3 6 p o i n t t y p e / 2 0 % e m l e a d i n gL o r e m i p s u m d o l o r s i t a m e t , c o n s e c t e t u e r a d i p i s c i n g e l i t , s e d d i e m n o n u m m y n i b h e u i s m o d t i n c i d u n t u t l a c r e e t d o l o r e m a g n a a l i g u a m e r a t v o l u t p a t . U t w i s i s e n i m a d m i n i m v e n i a m , q u i s n o s t r u d e x e r c i t u t i o n u l l a m c o r p e r s u s c i p i t l o b o r t i s n i s i u t a l i q u i p e x
Kerning faux pas36 point type / -20% em leadingLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diem nonummy nibh euismod tincidunt ut lacreet dolore magna aliguam erat volutpat. Ut wisis enim ad minim veniam, quis nostrud exerci tution ullam corper suscipit lobortis nisi ut aliquip ex ea commodo consequat. Duis te feugi facilisi. Duis autem dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit au gue duis dolore te feugat nulla facilisi.
AlignmentLe Aligned TextLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diem nonummy nibh euismod tincidunt ut lacreet dolore magna aliguam erat volutpat. Ut wisis enim ad minim veniam, quis nostrud exerci tution ullam corper suscipit lobortis nisi ut aliquip ex ea commodo consequat. Duis te feugi facilisi. Duis autem dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit au gue duis dolore te feugat nulla facilisi.
Line Length faux pasLe Aligned Texte length of a line should be comfortable to read: too short and it breaks up words or phrases: too long and the reader must search for the beginning of each line.
Le Aligned Texte length of a line should be comfortable to read: too short and it breaks up words or phrases: too long and the reader must search for the beginning of each line. e length of a line should be comfortable to read: too short and it breaks up words or phrases: too long and the reader must search for the beginning of each line. e length of a line should be comfortable to read: too short and it breaks up words or phrases: too long and the reader must search for the beginning of each line.
Line Length faux pasLe Aligned Textere is no rule for just how few words or letters constitute a widow as much depends upon the line length. e longer the line, the more noticeable the widow.
widow - a short line at the end of a paragraph
Le Aligned Textto read.ere is no rule for just how few words or letters constitute a widow as much depends upon the line length. e longer the line, the more noticeable the widow.
orphan - a short line at the end of a page
Text faux pasNo need for double spaces.Desktop publishing has changed the rules of the world of the typewriter. ere is no need to use double spaces aer a period.
double space - no need to drive a truck through your sentences
Page/Slide Layout
Grids
Client/Owner
RFP, BD, Pre-bid Mtg
Marketer
What do they want?
1. We want Minorit
y/Women
Owned Businesse
s to
particip
ate on our project.
2. We have a 20% diversity goal
on our project.
3. It is im
portant t
hat we
utilize m
inority workforce
s
on this p
roject.
Never Before Seen!
1.Describe in
detail your
Green Building
Experience.
Have you
completed a
LEED certi
fied
building?
Translation: Talk their Talk
Show! Don’t Tell!
”
“Our projects, all well over a hundred million dollars, were completed on time and within our budget. We have been so
pleased with their services that we plan to retain them for our next bond issue for
seventy-seven million.
Larry J. Gruber(former) Business Manager
Lake Orion Community Schools
Show! Don’t Tell!
PRESENTATION FORS T A D I U M I M P R O V E M E N T S & R E N O V A T I O N P R O J E C T
“Incorporating the past and building the future”
I n c o r p o r a t i n g t h e p a s t a n d b u i l d i n g t h e f u t u r e
E X I S T I N G T U N N E L 1 1
E X I S T I N GW I D T H : 7 ’ 9 ”H E I G H T: 8 ’ 1 1 ”
N E WW I D T H : 1 3 ’ 2 ”H E I G H T: 1 1 ’ 6 ”
E X I S T I N GW I D T H : 7 ’ 9 ”H E I G H T: 8 ’ 1 1 ”
N E WW I D T H : 1 3 ’ 2 ”H E I G H T: 1 1 ’ 6 ”
E X I S T I N GW I D T H : 7 ’ 9 ”H E I G H T: 8 ’ 1 1 ”
N E WW I D T H : 1 3 ’ 2 ”H E I G H T: 1 1 ’ 6 ”
E X I S T I N GW I D T H : 7 ’ 9 ”H E I G H T: 8 ’ 1 1 ”
N E WW I D T H : 1 3 ’ 2 ”H E I G H T: 1 1 ’ 6 ”
Logistics
Make Ready Work
1 Administration Relocates Offsite
2 Relocate Children’s
Collection to 4th Floor
3 Relocate Teen,Adult Fiction, & Multi-
Media Collections
4 Consolidate 2ndFloor Adult Collections
5 Install New MainEntrance at 1st Floor East
6 Demo West Bldg.
West BuildingTo Be Demo’d
East Building
6
1 Administration
Special Collections
4 Adult Collections &Reading Space
2 Children’sArea3
TeenAdult FictionMulti-Media
5Main Entrance
O C T O B E R 2 3 , 2 0 0 7
CAST
Deron Brown
Deron Brown...............................................................................Project ExecutiveLen Moser...........................................................Preconstruction/Project DirectorTodd Vochinsky................Architectural/Structural Sports Specialties Estimator Dale Kristjansson.............................................................................Chief Estimator Harvey Oliva.....................................................................................Sports AdvisorBrian Butler........................................................................................M/WBE PartnerLyn Mims......................................................................................M/WBE AssociateDarin Crafton......................................................................Construction ManagerJeff Westphal..............................................................................Logistics/PhasingDoug Gorman.................................................................General SuperintendentLes Snyder........................................................................Joint Venture Executive
Brian Butler Lyn Mims
Len Moser Dale Kristjansson
Je! Westphal
Darin Crafton
Doug Gorman
Harvey Oliva
Les Snyder David Price
Todd Vochinsky
(in order of appearance)
O C T O B E R 2 3 , 2 0 0 7
Deron BrownIt is with great pleasure that Deron Brown serves as Project Executive of the Orlando Events Center Project. Having performed in the Orlando Area for over a decade, Deron received his acclaimed status as a strong manager by keeping projects on budget and ahead of schedule. Deron would like to thank the Central Florida trade contracting community for their support and their strong relationships through the years.
WHO’S WHOin the CAST
Len MoserLen Moser is pleased to be a part of the Orlando Events Center project after his previous run as Project Director on the award-winning Medlar Field - the fi rst LEED certifi ed Sports Facility in the United States. A seasoned performer on sports facility projects Len’s previous productions include Phillips Arena (Atlanta, GA), Turner Field (Atlanta, GA), Oriole Park at Camden Yards (Baltimore, MD), and Beaver Stadium at Pennsylvania State University.
Dale KristjanssonDale is celebrating his 30th year on the construction stage and is pleased to be part of the Orlando Events Center project ensemble. Having served the Orlando area for more than ten years, Dale has developed excellent working relationships with various local and national trade contractors. This will ensure his worthy performance as Chief Estimator on the Orlando Events Center.
Todd VochinskyPreviously seen on the award-winning John Paul Jones Multi-purpose Arena, Todd Vochinsky is a multi-disciplined estimating performer with great attention to detail. Through his craft, Todd works well with the other members of the planning team to prepare and deliver the best overall value to ensure budget compliance.
Harvey OlivaServing as Sports Advisor on the Orlando Events Center Project is Harvey Oliva. Harvey is a star sports builder with 40 years of experience on high-profi le venues such as Soldier Field, Paul Brown Stadium, and Nationwide Arena. His vast experience on more than $1.25 billion of sports facilities brings extra star-power to our cast.
Brian ButlerBrian Butler is no stranger to the Orlando construction stage as he has served on multiple Orlando Projects and participates on various regional boards related to the construction industry. Leading JCB Construction, Brian is a highly respected leader in the MBE/WBE community with the expertise to help our team exceed diversity goals outlined in the Economic Impact (Blueprint).
O C T O B E R 2 3 , 2 0 0 7
CRITICSCORNER
A Pleasure to Work With!“If you have a challenge — and when you build an arena you will have challenges — Barton Malow takes them on, works the problem, presents options and solutions with moving along and does a great job in delivering the project.” ~ Troy Blackburn, Vice President, Cincinnati Bengals
Very Professional Staff!“Many people thought it couldn’t be done, but PCL proved them wrong, and that is a tribute to their very professional staff.” ~ Virginia Anderson, Director, Seattle Center
A Valuable Team Player!“Barton Malow was a valuable member of the project team and played a key role in the overall success of the project. Throughout the project your staff performed their role in a professional manner and always presented a positive attitude regardless of the situation at hand. Barton Malow is to be commended for their leadership role in enabling Medlar Field at Lubrano Park to become the fi rst ballpark to obtain LEED Certifi cation as recognized by the U.S. Green Building Council.” ~ Marv Bevan, Jr., PE, RA, Project Manager, Penn State University
One of the Best in the Business!“Approximately $60 million in design changes were required with a net budget increase of about $40 million. Extension of the scheduled was not an option. Quite simply, we couldn’t have done it without the cooperation, expertise and commitment of PCL...This project is one of the most memorable and PCL proved again to be one of the best contractors in the business.”~ Tom Anseimi, Sr. Vice President, Maple Leaf Sports & Entertainment
A
JOINT VENTUREPRODUCTION
INTRODUCING
OURMASTER OF CERMONIESDERON BROWN
Vice President and District Manager
Master of Ceremonies
Deron BrownProject Executive
• 20 Year Construction Veteran
• Local Presence• Strong Relationships with
Central Florida Subcontracting Community
CAST & CREWCREDENTIALS
Good Communications =Happy Readers