ACCENTURE
Journey begins…Accenture originated as the business and
technology consulting division of accounting firm Arthur Andersen
Anderson consulting adopted it`s current name Accenture on Jan 1st 2001 which means “Accent on the future”.
About AccentureFrom 1 September 2009 the company has
been incorporated in Ireland with its global headquarters located in New York. It is said to be the largest consulting firm in the world, as well as being a global player within the technology consulting industry.
Accenture is a Fortune Global 500 company.As of 2010, the company had more than
200,000 employees in more than 200 locations in over 120 countries.
Company overviewAccenture • Type: Public
Industry : Management consulting Technology services Outsourcing
Founded: as Andersen ConsultingHead quarters: Dublin, IrelandArea served : WorldwideKey people: William D. GreenRevenue: US$ 21.58 billion (2009)Operating income: US$2.643 billion (2009)Net income :US$ 1.589 billion (2009)Total assets: US$ 12.255 billion (2009)Total equity : US$2.886 billion (2009)
Accenture is a global management consulting, technology consulting and technology outsourcing company.
Accenture collaborates with clients to help them become high-performance businesses and governments.
Our high performance business" strategy builds on our expertise in consulting, technology and outsourcing to help clients perform at the highest levels so that they can create sustainable value for their customers and shareholders.
Using our industry knowledge, service-offering expertise and technology capabilities, we identify new business and technology trends, and develop solutions to help clients around the world:
Enter new markets. Increase revenues in existing markets. Improve operational performance. Deliver their products and services more effectively
and efficiently.
ACCENTURE IN INDIAAccenture in India began operations in 1987.
It was the first global management consulting organization to start an operation in India .
Today, India is the home to the Accenture Delivery Centers for Technology and BPO.
Accenture helps organizations in India become high-performance businesses by leveraging its knowledge, global experience and diverse skills.
Swot analysis:Strenghts:global reach and scale.Strong customer base.Broad offerings.Weaknesses:Low margins compared to competitors.
Opportunities:• Growing worldwide IT spending.• New health and public service operating group.• Acquisition of professional services unit of nokia.Threats:• Intense competition.• Increasing regulation in government contractors.• Contract terminations.• Negative publicity related to place of incorporation.
Competitors:Accenture's competitors in most of its
business arenas are Computer Sciences Corporation, Deloitte, Tata Consultancy Services, Wipro, Infosys, Neoris and primarily IBM.
Key facts: India is the largest geography for Accenture. Accenture has 18 facilities across Bangalore, Mumbai, Hyderabad,
Chennai, Pune and Delhi. Accenture clients in India include seven of the top 10 companies
listed in the Economic Times 500 rankings. Accenture serves over 500 global clients, including Fortune 1000
companies, through its delivery centers for Technology and BPO in India.
Accenture in India has a strong and growing pool of SAP, Microsoft, Oracle, and Information Management and Testing Professionals.
Accenture Delivery Centers in India are SAS 70 Type II certified and Core IT Structure is BS 25999 certified.
Accenture operations in India are assessed at CMMi Level 5, PCMM ® version 2.0 Level 5, ISO 27001.
MISSION To help our clients become high-performance
businesses and governments.
• VISION To become one of the world's leading
companies, bringing innovations to improve the way the world works and lives.
Initial Mode Of Entry Of Accenture In India Accenture Enter In to the Indian market in
1987 through FDI route
It is a wholly owned subsidiary company in India
Accenture was the first global management consulting organization to start an operations in India
BenefitsAvailability of skilled manpowerCost advantagesGeographical benefitsLarge growthGreater control and higher profits
RisksRisk of full ownershipRisk of nationalization• Exchange rate riskExit barriers
Global Expansion StrategySoftware industry is experiencing a trend
from developed to developing countries.India took the lead in this and followed by
China, Israel, Ireland.World`s population is dominated by India and
China. These two are fast growing economies.Accenture`s business research found that
more than 60% of work force from these two countries.
Accenture global expansion network delivers in different areas like
1)Consulting2)Technology3)Outsourcing
Global Delivery networkAccenture global delivery network is a
remarkable union of strategy where get high performance in every part of organization.
It combines Accenture's best people around and delivery centers of all its services.
By using this it expand it `s business globallyBy this it achieve priorities like reducing
costs, augmenting staff and implement high value solutions.
ConsultingIt helps in achieving high performanceIt provide services in this like process
innovation, SCM, Global Talent & Innovation Network(GTIN) .
GTIN is a strategic model of Accenture for globally
TechnologyAccenture is a global leader in technology &
system integration.It provide services like technology R&D,
enterprise solutions, business intelligence.By using it`s technology it expanded globally
and delivered high performance.
OutsourcingIt facilitated by spread of knowledge across
the world.Accenture expanded globally in the form of
outsourcing also.It helps to Accenture driving value to
enterprise, driving cost out.Now it touch every industry and every
business process.
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