Accessing Equity Capital: Practical & Legal Issues
Prepared for:
May 25, 2010 1
Is Equity Available?
2
Agenda
• Sources of Capital
• Trends in Venture Capital
• Art vs. Science
• Science
• Art
3
Sources of Capital
4
FF&A, Angels, VCs
5
Other Sources of Capital
• Customers• Suppliers• Distributors• Industry Participants• Economic Development• SBA• SBIR
6
Total U.S. VC Investment
7
Life Sciences VC Investment
8
How Much is Coming Out of Our Region?MN, ND, SD, WI, IA, NB
9
How to Attract Capital
11
4 Ps of Marketing
14
15
4 Ps
• People
• Product
• Potential
• Predictability
• Product
• Price
• Place
• Promotion
Marketing Investing
So What Can you Change?
17
Increase Chance of Success
18
Network Early… Network Often..
19
Passion and Enthusiasm
• Steve Schussler– Passion– Persistence– Plan
20
Be Milestone Driven
21
Do What You Say
22
Innovation Pyramid
23
Rosabeth Moss Kanter, Harvard Business School professor
Just Another….
24
Financial / Market Analysis
26
Know Your Audience
27
Solve Explicit Need
28
Understand Implicit Needs
• Client Business Model• Change Buyer Behavior• Structural Changes• Who loses a job
29www.sharondrewmorgen.com
Intellectual Property
• Blue vs. Red Ocean• Advantageous Position• Value of Technology
30
Communication Matters
31
Perception is Reality
32
Effort
“A great business person knows how to recognize insurmountable challenges
and thusly quit. An entrepreneur doesn't have time to know what quit means.”
Lief Larson
33
Geology is the Study of Pressure and Time
“An ice age here, million years of mountain building
there. Geology is the study of pressure and time. That's all it
takes really, pressure, and time.”
34
36
Rick BrimacombBrimacomb & Associates
[email protected]