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IBM Cloud: Think it. Build it. Tap into it.
© 2013 IBM Corporation
Achieving Scalability & Speed with IaaS - SoftLayer,an IBM Company
Sanjay SibooCountry Manager, IBM GTS Cloud ServicesIndia/South [email protected]
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IBM Cloud: Think it. Build it. Tap into it.
Born
On The Web
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IBM Cloud: Think it. Build it. Tap into it.
Next GenEnterprise Applications
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IBM Cloud: Think it. Build it. Tap into it.
Enterprises Moving To The
Cloud
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IBM Cloud: Think it. Build it. Tap into it.
SoftLayer DC (POD)
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IBM Cloud: Think it. Build it. Tap into it.
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Reserved
Bare metal with your own stack
Dedicated virtualized environment
Shared virtual environment
Dedicated virtualized environment
Triple Network Architecture
Automation & Support
Delivers Outstanding Performance & Price
Flexibility to Deliver Dynamic/ Hybrid Capability
SoftLayer Architecture Infrastructure solution with a common management interface and API
across a unified architecture Mix and match bare metal servers, virtual server instances, and hosted
private clouds
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IBM Cloud: Think it. Build it. Tap into it.
SoftLayer network and global presence
15 data centers • Tier III+• SOC2 Compliant
• Global private Network• 17+ additional points of presence WW• 100,000+ servers, > 22M domains• 21,000+ customers
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IBM Cloud: Think it. Build it. Tap into it.
High-performance public network with transit from multiple tier-1 carriers
Secure OOB management via VPN
Private network for intra-application and inter-facility communications, access to
shared services
Native IPv6 support
Virtual racks for integrated management
Complete suite of network services
Triple-network architecture
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IBM Cloud: Think it. Build it. Tap into it.
Robust, full-featured API
Improves customer control, reduces error, increases flexibility
SoftLayer API provides 1,600 function calls to over 200 services
Supports REST, SOAP & XML-RPC interfaces
Enables full auto-scaling implementations
Comprehensive documentation, libraries and support
Functions include:
• Automatic server deployment• Service provisioning• Reboots & reloads• Ticketing• Hardware configuration• Software load• DNS• Network• Storage• Security scans • Monitoring
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IBM Cloud: Think it. Build it. Tap into it.
Compute & Storage
Public Cloud Instances• Virtual server instances• Dedicated physical nodes available
Bare Metal Servers• Dedicated servers deployed on
demand• Hourly & monthly pricing• Complete range of options• GPU servers for HPC
Private Clouds• Support for multiple virtualization
platforms• Turnkey solution for Citrix
CloudPlatform
• Multiple local storage options• SAS• SATA• SSD
• SAN• NAS• QuantaStor Storage Server• Object Storage
• Global platform• Meta tagging
• Backup services
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IBM Cloud: Think it. Build it. Tap into it.
Network & Security
CDN• 24+ nodes• Secure content management
Load balancing• Local• Global• Citrix Netscaler
Firewalls• Shared• Dedicated• Fortigate Security Appliance
Application acceleration DNS servicesIDS protection and assessmentSSL certificate managementAntivirus & malware protection
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IBM Cloud: Think it. Build it. Tap into it.
Complete control
Mobile and Web-based management portals
Purchase, provision, deploy & manage infrastructure
Access to services, tools, automation & tutorials
Secure access via VPN to management network
Two-factor authentication to Web portal
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IBM Cloud: Think it. Build it. Tap into it.
SoftLayer Stands Apart
IBM Confidential
All resources are virtualized
All resources are shared
Cloud providers and many in the market make some core assumptions that mandate that…
With SoftLayer, neither is mandated, opening up cloud computing to new applications and use cases
… virtualization is a choice with a flexible set
of options
… resources can be shared, dedicated or
mixed.
…you as a customer make the ultimate choice
Softlayer
8,928 VM/Machine options possible based on independent selection of option
16 options1x2 GHz core to 16x2 GHz cores of CPU
18 options1 GB to 16 GB, 32 GB, 48 GB of RAM
31 options25 GB to 2 TB of Storage
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IBM Cloud: Think it. Build it. Tap into it.
SoftLayer Differentiation – vs. Competitor Cloud
Cloud Capability SoftLayerCompetitor
Cloud
Shared virtual infrastructure1
Table stakes for workloads that are rapidly provisioned and released
Non-shared virtual infrastructure1
For workloads requiring predictable performance or more stringent security
Bare metal (non-virtual) infrastructure2
For workloads requiring highest performance, security, manageability etc.
Mix virtual and Bare metal infrastructure2
For flexibility in deployment
Virtual Private Cloud3
Logically isolated section of cloud in a virtual network you define
Build your own Hosted Private Cloud4
Ultimate control over configuring and managing your infrastructure
Unlimited datacenter-to-datacenter networking5
For replication, backup, failover etc.
Transparency from topology to hardware6
For control, security and compliance
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Capability comparison based on vendor services publicly available as of 6//24/2014. 1) bit.ly/SLVirtSvrs, goo.gl/Pntz, goo.gl/FDrGiR 2) http://bit.ly/SLBareMetal , http://goo.gl/tV29n, 3) http://bit.ly/1pJzDvv, http://goo.gl/EUGR 4) http://bit.ly/1jLfpeN, http://bit.ly/1qugWLM 5) http://bit.ly/1sBRPuG, http://goo.gl/vtYE 6) http://bit.ly/1sBScFn, http://bit.ly/Ta0Fz7
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IBM Cloud: Think it. Build it. Tap into it.
SoftLayer Provides Flexibility Through a Range of Compute, Memory, Storage, and Networking Offerings
Cloud Computing Resource IBM SoftLayer Competitor Cloud
VM Processors (vCPU) 1-16 vCPUFlexible Options
1-32 vCPUFixed Configs
VM Memory (RAM) 1-64 GBFlexible Options
1-244 GBFixed Configs
Virtualization Supported (Hypervisors) Xen, VMWare, Hyper-V, Citrix, Parallels
Xen
Single-Tenant (unshared) Resources Bare Metal ServersPrivate VM Instances
Dedicated VM Instances
Bare Metal Processors (Cores) 1 4-40 Cores
Bare Metal Memory (RAM) 1 Up to 512GB
Bare Metal Internal Storage1 Up to 4TB HDD or SSD
Network Block Storage SAN, iSCSI, NAS Proprietary Block Storage
Object Storage OpenStack Swift Proprietary Object Storage
Virtual Networking VLAN, Layer-2, Layer-31GbE ,10GbE
“Triple Network”, IPV4, IPV6
VPC, Layer-31 GbE, 10GbE
Shared network, IPV4
Global Networking Global private networkUnmetered VPN to VLAN
Unmetered DC to DC
Internet Gateway Metered VPN to VPC
Metered DC to DC
15Capability comparison based on vendor services publicly available as of 6/24/2014. 1) http://bit.ly/SLBareMetal , http://goo.gl/tV29n
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IBM Cloud: Think it. Build it. Tap into it.
Price/PerformanceInfrastructureas a Service
Business Processas a Service
Softwareas a Service
Platformas a Service
Developer experienceTime to build
Business functionUser experience
Utilize cloud services delivered from IBM’s SmartCloud.
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How Do You Compare Cloud Service Models?
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IBM Cloud: Think it. Build it. Tap into it.
A workload based comparison
Looking at just instance acquisition cost is often misleading Does not represent real world
What is the cost of delivering a workload? Line items of cost other than just instance acquisition cost
What is the infrastructure needed to deliver a given workload? How does performance factor in?
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IBM Cloud: Think it. Build it. Tap into it.
Cost per Workload We use a “cost per workload” metric to get a true view of price/performance
Cost per unit work done Takes into account performance and 3 year Total Cost of Acquisition (TCA)
Total Cost of Acquisition is broader than upfront acquisition-only cost and includes Infrastructure acquisition cost (Compute, Storage, Network) Hourly or monthly charges for a 3 year period Software acquisition cost (OS, hypervisor, middleware) Software S&S for a 3 year period Data transfer cost
Total Cost of Ownership is even broader and would include labor, environmental costs etc., not covered here
Analysis based on TCA gives a view of upfront + running costs for 3 yrs
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IBM Cloud: Think it. Build it. Tap into it.
SoftLayer vs. Competitor Cloud – IaaS Test Results Summary For Workloads And Systems Compared
vs. Competitor CloudUse case
Hosted private cloud
2.8X
Higher VM density lowers cost Low crossover point
Extend existing admin skills to hosted private cloud
Observations/Insights
Messaging12.5X
Dedicated servers on SL handle heavy network demand
Analytics2.9X
Provisioning for high IOPS on Competitor Cloud is expensive.
Flexible deployment
2.0X
Options tailored to fit workload characteristics
Web application 4.8X Outstanding raw performance on bare metal
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Better Price performance
Better Price performance
Better Price performance
Better Price performance
Lower cost per VM
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IBM Cloud: Think it. Build it. Tap into it.
Match Capabilities to Workloads
Virtual servers…
…offer flexibility to configure cost effective high performance storage
…easily combine with virtualized servers to build flexible environments
…make efficient use of high speed network I/O bandwidth
…allows efficient packing and management of workloads
Analytics workloads that stress disk I/O
Mixed configurations that best fit workload characteristics
Messaging workloads that stress network I/O
Run more workloads on fewer resources
…provide outstanding raw throughputWeb application workloads that stress CPU
…provide classic Cloud infrastructure Rapidly provisioned workloads
Dedicated servers…
Private Cloud option
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IBM Cloud: Think it. Build it. Tap into it.
Flexibility – Bare Metal. Virtual. Hybrid. You choose.
Performance – >50% better I/O performance than equivalent competitor configuration.
Automation – Fully dedicated infrastructure in 2-4 hours.
Globalization – 15 global data centers all connected by private network.
Transparency – See everything from network topology to hardware.
Control – 10x more APIs than next cloud competitor.
IBM Investments• $1.2B on SoftLayer pods• Advertising and Demand Gen.• Business Partner Enablement• Skills
SoftLayer Advantages
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IBM Cloud: Think it. Build it. Tap into it.
21,000 leading-edge customers*
Social
Software as a Service
Mobile & Communications
Marketing and Digital Media
Enterprise
Hosting & Service Providers
Games and Entertainment
Platform as a Service
Bump Voxer Instapaper Yelp
* Indicative List
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IBM Cloud: Think it. Build it. Tap into it.
Cloud in Action: One of world’s leading hotel price comparison search engines selects SoftLayer as its IaaS provider and chose a complete range of products which enabled the company to use several thousand cores of processing power provided by the SoftLayer servers
SolutionNeed Benefit
• The Customer site collects and presents more than 2,500,000 real-time international hotel deals from a database of 235,000 hotels in 225 countries.
• More than 6.5 million users visit their site each month to compare prices and make reservations.
• Its multi-threaded application architecture collects and processes data from a large number of sources, all in real-time.
• The customer required a complex infrastructure solution.
• The customer needed an infrastructure-as-service (IaaS) provider to provide flexibility, scalability, and great customer service to power its high-end online service.
• SoftLayer provisioned the high-end servers in hours and allowed the customer to manage its servers directly through its industry-leading Customer Portal
• Provided a complete range of products including load balancers, on-demand virtual server instances, and redundant iSCSI storage
• A solution flexible enough to scale with changing demand cycles
• A robust infrastructure managed through SoftLayer which allowed the customer to retain the advantage of allowing its developers and management to focus on the business’ core competencies.
• Availability of newest technologies like scalable cloud computing, solid-state drives (SSD) and Nehalem X processes
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IBM Cloud: Think it. Build it. Tap into it.
Cloud in Action: One of the largest ticketing sites in Indonesia selects SoftLayer as its IaaS provider to provide highly stable infrastructure, consistent performance, and reliable support to ensure site uptime and a smooth end-user experience.
SolutionNeed Benefit
• The Customer allows users to purchase tickets for entertainment events, such as concerts and movies, book hotel rooms and make airline reservations for both domestic and international carriers.
• The customer needed a reliable security and uptime from a hosting provider as the site accepts international and local payment gateways.
• SoftLayer allowed the company to leverage a high-performance network with exceptional uptime, industry leading infrastructure to maintain system integrity and functionality.
• Three to four times more CPU and memory performance compared to previous configuration.
• The stable and high-performance infrastructure provided by SoftLayer improved the ability to deliver a flawless user experience for its customers.
• With its new technological strengths provided by SoftLayer infrastructure, the customer has also been able to grow its business substantially utilizing a large network of partners and resellers.
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IBM Cloud: Think it. Build it. Tap into it.
Existing
Planned
IBM is investing $1.2B in new cloud resources to significantly expand our SoftLayer presence and provide clients with localized data management solutions they require.
40 data centers worldwide in 15 countries and five continents globally.
New cloud investments will meet clients’ needs for choice, compliance and data residency.
Note: Locations indicated are approximate and illustrative.
Every upstream network port is multiple 10G and every rack is terminated with 40G of connectivity.
This includes two 10G connections to the public Internet and two 10G connections to our private network.
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IBM Cloud: Think it. Build it. Tap into it.
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IBM Cloud: Think it. Build it. Tap into it.
IBM Investments• $1.2B on SoftLayer pods• Advertising and Demand Gen.• Business Partner Enablement• Skills
TCA (Total Cost of Acquisition) Analysis