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Oreng Ebtdvetdcn
BG BCNW@NW
W st ycur Oreng Ebtdvetdcn bcnb`pt
Eocut Ebtdvetdcn
Bes` Rtugy
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Oreng Ebtdvetdcn
W st ycur oreng ebtdvetdcn
Eocut Ebtdvetdcn
Bes`
Oreng Ebtdvetdcn frci ycur vd`wpcdnt
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Oreng Ebtdvetdcn
@v`nt
Egv`rtdsdna
Wreg` ]rcictdcn
Bcnsui`rprcictdcn
Reipldna
]uoldb r`letdcns
Bciiundbetdcn
Oreng ebtdvetdcn
N`ws r`l`es`
WVB
]rdbdna
Rpcnscrshdp
Oreng ]csdtdcndna
R`ai`ntetdcn
]rcictdcn
]rcgubt _&G
Gdstrdoutdcn
Leunbh ]len
Cutgccr Eg
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Oreng Ebtdvetdcn
]uoldb Ebtdvetdcn
Egv`rtdsdna
Wreg` ]rcictdcn
Bcnsui`rprcictdcn
Gccr?Gccr Ebtdvetdcn
]uoldb r`letdcns
Oreng Ebtdvetdcn
N`ws r`l`es`
WVB
]rdbdna
Rpcnscrshdp
Oreng ]csdtdcndnaR`ai`ntetdcn
]rcgubt _&G
Gdstrdoutdcn
]rcictdcn
prdnts
Rhcpp`r ebtdvetdcn
Leunbh, Oudlg eng ]rcict` oreng
I`rbhengdzdna
Oreng ebtdvetdcn dn ierj`tdna
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Oreng Ebtdvetdcn
W`st Hd`u od`t O.E
Bes`
Oreng Ebtdvetdcn ena u3
Bb bna b EWL ena tr nn truyn thnav jhna
li nhn trcna it th trna nay bna tr nn ot thna.
Wrcna ierj`tdna na thd, s tcn bu hc tc nn it
it tcn bu hc bhc Bciiundbetdcn v bb bna bEWL. V
g; nan sbh bhc bb lcbel tvb bna nh d
Ebtdvetdcn ney l it phn be id bhdn gbh 26=cbe nhnhna. Wrcna jhd Bciiundbetdcn tc ewer`n`ss v add thdu
o`n`fdt nhn hna, bhuyn td orengs bherebt`r, thEbtdvetdcn
jt nd tt b nhna du vc bub sna, tb na trb
gdn vc hnh na iue v tc re nhna trd nahdi jhna
they th b.
Dt ebtdvet`s!
Eocut Ebtdvetdcn
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Oreng Ebtdvetdcn
W`st Hd`u od`t O.E
Jhed nd`iphucna phep
Whub henh
Oreng Ebtdvetdcn ena u3
Wd Vdt Nei, phn nhdu sp`ng`r be Oreng ebtdvetdcn l bb
nhn hna wcrlgwdg`, v s hdu odt, jdnh nahdi v nan
sbh be h trcna lcd bna b ny
Nhna nhn hna be bna ty trcna nb phn nhdu ena
vn gnh nan sbh bhc Z5Yegv`rtdsdna Z?Y`v`nt & ]_ v
Z2Ysel`s & treg` prcictdcn
7/22/2019 Activation in Vietnam Case Study
7/28Oreng Ebtdvetdcn
W`st Hd`u od`t O.E
Jhed nd`iphucna phep
Whub henh
Jhd ndi v Oreng Ebtdvetdcn
Wh`c ib tdu v gd it bhdn lb r rna be nhn,
Oreng Ebtdvetdcn ai tt b nhna a b jh nna e tdnhthn v ld he be nhn hna vc bub sna nad gnaib tdu it bbh tna tb v trd nahdi.
Png`r bl`er orengs cok`btdv`s eng stret`ay, oreng ebtdvetdcn
ds eocut ell thet ben ordna oreng spdrdt eng prcids`s tc ldf`, wdthtera`t bcnsui`rs `xp`rd`nb`s eng dnt`rebtdcn
7/22/2019 Activation in Vietnam Case Study
8/28Oreng Ebtdvetdcn
W`st Hd`u od`t O.E
Jhed nd`iphucna phep
Whub henh
Bb gna Oreng Ebtdvetdcn hey ap
Hnh thb
]uoldb ebtdvetdcn (rcegshcw, `v`nt, bef ebtdvdtd`s..)
Gccr tc gccr ebtdvetdcn (seipldna, g`ic-s`lldna,..)
Rhcpp`r ebtdvetdcn (dn-stcr` ebtdvdtd`s, d qu..)
Wreg` suppcrt ebtdvetdcn (i`rbhengdzdna, iyst`rdcus shcpp`r)
Ebtdvetdcn 26=CIb tdu;
Leunbh
Oudlg `qudty
Occst sel`s
Rwdtbh us`rs
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9/28Oreng Ebtdvetdcn
W`st Hd`u od`t O.E
Jhed nd`iphucna phep
Whub henh
Li it J hcbh oreng ebtdvetdcn
IJW sdtuetdcn/bhell`na`
Ierj`tdna Cok & Rtret`ay& oreng beipedan
Ebtdvetdcn cok`btdv`
Ebtdvetdcn pletfcri /
bcnb`pt
J`y i`ssea`/J`y
g`ldv`rd`s
Ebtdvdtd`s & Cp`retdcn
i`bhendbs
Qhet ds th` bhell`na` cf oreng3
Dts p`rdcg cf th` oreng bybl`3
Qhet er` th` ijt cok3 Qhet ds th` ierj`tdnastret`ay tc l`t th` oreng r`ebh cok`btdv`s3
Dn thds ierj`tdna plen, whet ds th` rcl` cf
ebtdvetdcn3
Qhet ds th` pletfcri, cn dt th` oreng ben
esscbdet` wdth WEs ldf`3
Qhet ds th` sdnal` thdna thet tera`t eugd`nb`
wdth a`t frci eft`r ebtdvetdcn beipedan3
T`p, w` hev` bcnb`pt. Hcw w` g`v`lcp dt
dntc sdnal` `x`buteol` ebtdvdtd`s3
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10/28Oreng Ebtdvetdcn
W`st Hd`u od`t O.E
Jhed nd`iphucna phep
Bes`
Bes` Rtugy
Ebtdvetdcn _`leunbh Jct`xQhdt`]rcWdidna; G`b ?==6Ken ?==1
Rbcp`; AW0
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11/28Dnspdretdcnel orengHdts
Oesdb dnfc
Oebjarcung
Ebtdvetdcn ord`f JBV plenn`g tc r`leunbh th` oreng dn Ncv ?==6 wdth e n`wpcsdtdcndna fcbusdna cn funbtdcnel o`n`fdts
Id_ Bcnsultents ds ord`f`g tc g`v`lcp en ebtdvetdcn
beipedan, whdbh ung`rstccg es en dnt`aret`g pert cf th`
leunbh
7/22/2019 Activation in Vietnam Case Study
12/28Dnspdretdcnel orengHdts
Oesdb dnfc
Oebjarcung
Ebtdvetdcn ord`f
Ebtdvetdcn Cok`btdv`s
Oudlg JQ] oreng ewer`n`ss
Oudlg JQ] oreng wdth pr`idui diea` eng sup`rdcr
queldty
Wera`t cf Ebtdvetdcn
Bcip`tdna us`rs cf JQ]
F`iel` ?=20, R@B EOB
ProenAW0
Icg`rn F`idndn` @nkcy h`r ldf`
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13/28Dnspdretdcnel orengHdts
]rcpcsel ]letfcri Dnfc
Oebjarcung
Ebtdvetdcn ord`f
Qhet ds th` icst dipcrtent tc bciiundbet`3
JQ] ds Gry eng Ref` tc sjdn, thet h`lp ycu elweys f``l
ycur o`st eng a`t icst cut cf ldf` dn ycur p`rdcg
Qhy shculg th`y o`ld`v` thds3
G`rietclcay t`st fcr nc sjdn drrdtetdcn
N`w eng r`vclutdcnery RE tcp-sh``t
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14/28Dnspdretdcnel orengHdts
Bcnsui`r Dnsdahts
FAG ord`fbes`
J`y fdngdnas
_`spcng`nt
Arcup 5;6 f`iel`sncn-cffdb`r
Ea`g ?0-2=
Arcup ?
6 f`iel`s, cffdb`r
Ea`g ?0-2=
Gdsbussdcn tcpdb
?7 hcur stet cf ldf` eng ldf` styl`
Rhcppdna o`hevdcr
Oreng WCI eng bherebt`rdz`
_`ebts tc sendtery peg ebtdvetdcn
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15/28Dnspdretdcnel orengHdts
FAG ord`fbes`
J`y fdngdnas
Qhet ds ycur WCI oreng3 (prdcrdz`g)
Jct`x Rtyl`
Qhdsp`r
Gdene
Jct`x ]rc
Rcfy
Ber`fr``
Qh`r` shculg w` gc seipldna3
Eny pleb`s v`n D ei wdth en cppcsdt` s`x pertn`r. Hcw`v`r seipl` pebjeadna shculg o`
ndb` eng r`s`rv`g o`eutdful cutfdt (g`p ve t nh)
Ebtdvetdcn3
Kust wh`r` D ei et ell-wcien pleb`s, sc thet D ben sp`ng tdi` eng kcdn th` ebtdvdtd s
Hcw eocut prcgubt funbtdcnel g`ic3
Fcr egv`rtdsdna, dt shculg o` v`roelly (VC), shculg nct us` vdsuel g`sbrdptdcn
Fcr ebtdvetdcn, dts fdn` tc `xpcs` ienuel g`ic, out dn pcldt` fcriet. -> tregdtdcnel g`ic ds
nct pr`f`rr`g. (D gun wenne s`` thet g`ic wdth th` peg, `v`n D ei dn ell-wcien pleb`s cr
ei wdth f`iel` pertn`r)
J`y Grdv`n febtcr tc purbhes` dnt`nt3
Funbtdcneldty
Hcw eocut sendtery peg WVBs3
Wh`r` ds e n``g tc s`erbh fcr prcgubt dnfc, bcz th`y stdll lccjdna fcr e o`st sclutdcn fcr th`dr
h`elthy ldf`
Out shculg o` e v`ry pcldt`ly `xpr`ssdcn (`x; tvb Gdene ]r`tty wcien; n`aetdv` p`rb`ptdcn)
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16/28Dnspdretdcnel orengHdts
J`y g`ldv`rd`s
Bcnsui`r dnsdahtDts r`elly unbcifcrteol` fcr i` dn p`rdcggey wdth resheng w`t f``ldna. Dt r`strdbt`g i` frci `nkcydna iy ldf`.
Funbtdcnel o`n`fdt
J``p i` Gry eng Ref` fcr iy sjdn
(nc drrdtetdcn)
@ictdcnel o`n`fdt
D f``l sc bcnfdg`nt & bcifcrteol` dn eny
ebtdvdtd`s then v`r o`fcr`. D elweys f``l iyo`st, a`t icst cut cf ldf`!
J`y g`ldv`ry
Oreng ewer`n`ss
Funbtdcnel o`n`fdt
Oreng xp`rd`nb`s
]r`idui, trust`g, icg`rn orengp`rscneldty
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17/28Dnspdretdcnel orengHdts
Qh`r` ds e pletfcri thet ben ordna th`J`y G`ldv`rd`s tc ldf`3
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Dnspdretdcnel orengHdts
Ebtdvetdcn pletfcri
]L@ERP_EOL@
ICI@NWR
dnsdahts
Dt
s r`elly unbcifcrteol` fcr i` dn
p`rdcg
gey wdth unsef`, resh eng w`t f``ldna. Dtgdsbcurea`g i` & r`strdbt`g i` frci `nkcydna iy ldf`. D wdsh sendtery peg bculg ordna i` scft &
sef` f``ldna fcr iy s`nsdtdv` sjdn sc D bculg a`t icst cut cf ldf` eng `nkcy dt et o`st.
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Dnspdretdcnel orengHdts
REI]LDNA
-_clldna Rteng``
-Reipldna prcict`r
(ocy & adrl)
LDW@EBWDVEWDCN
-ldahtdna sielloccth
-r`strcciorengdna eng
seipldna
FPLL EBWDVEWDCN
Bustcidz`g ebtdvdtd`soy bhenn`l
QCI@N BLPO
Q@W
IE_W
OCCJ RWC_@
RIELL
CFFDB@
WCQ@_
CFFDB@ WCQ@_
RP]@_IE_W
]L@ERP_EOL@
ICI@NWR
BDN@IE
WH@EW_@
NDAHW BLPO
]HNA W_
]_@IDPI
BEF@
O@EPWT BE_@- spe
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Dnspdretdcnel orengHdts
FPLL EBWDVEWDCN
Rup`riert
Dnvdtetdcn N``gr`bcandtdcn ]rcgubt g`ic Orengdnt`rebtdv` Reipldna& dnb`ntdv`
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Dnspdretdcnel orengHdts
CFFDB@ WCQ@_
]r`idui occthJ`y EBWDVEWDCN Cffdb` tcw`r
Dnvdtetdcn tc kcdn
Reipldna wdthg`ic seipl`
WE gc`sw`o aei`s
DW dngccr
bcnfdriQdnndna
Occth r`g`iptdcn
WE a`ts tc
pl`esureol`sdt`s
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Dnspdretdcnel orengHdts
Idrrcr stdbj`r
]cst`r cn th` oebj cf tcdl`t gccr
Vdcl`t wet`r ocwl wdth flcetdna flcw`r
J`y EBWDVEWDCNCffdb` tcw`r _`st rcci orengdna
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Dnspdretdcnel orengHdts
REI]LDNA
5stgey et cffdb`
tcw`r
?ng gey !
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Dnspdretdcnel orengHdts
?ng gey !
O`euty Ber`
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Dnspdretdcnel orengHdts
O`euty Ber`pcdnts
5st tdi` `v`r
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Dnspdretdcnel orengHdts
5sttdi` `v`r
_clldna steng``
5st tdi` `v`r
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Dnspdretdcnel orengHdts
5sttdi` `v`r
Ndaht Bluospcnscr
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O g E td td
]r`per`g oyID_ebtdvetdcnfcr VIB ?==8
Oreng Ebtdvetdcn Vd`tnei Cutlccj