Download - AD METER Who’s Spending What Where · 2018-02-24 · AD METER Our exclusive weekly ranking of the programming that networks are promoting most heavily (March 6-12) TV Ad Impressions:

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Who’s Spending What Where

BIG SPENDERS Brands ranked by the greatest increase in TV spend from March 6 to March 12.

TOP DIGITAL ENGAGEMENT Brands ranked by most digital engagement explicitly linked to linear TV from March 6 to March 12.

PROMO MOJO

AD METER

Our exclusive weekly ranking of the programming that networks are promoting most heavily (March 6-12)

TV Ad Impressions: 170,545,364 Total TV ad impressions within all U.S. homes, including national linear (live and time-shifted), VOD plus OTT and local. Est. Media Value: $3,426,516 Est. media value of in-network promos.

2. 2017 Kids’ Choice Awards, Nickelodeon

TV Ad Impressions Est. Media Value

3. Greenleaf, OWN Network


4. Designated Survivor, ABC


5. The Catch, ABC


168,489,026 $3,483,961

147,178,849 $818,345

122,605,216 $1,913,107

109,995,706 $1,847,492

On the strength of 170.5 million TV ad impressions for promos leading up to its March 14 series

premiere, NBC’sTrial & Error is No. 1. “John Lithgow talks about his new comedy,” an announcer

enthuses in one spot, setting up the star’s explanation of the show’s darkly funny take on

“real-life crime documentaries.” Crime also factors into two promos for ABC shows, Designated

Survivor at No. 4 and The Catch at No. 5; an OWN promo for Oprah Winfrey’s Greenleaf took

the No. 3 spot. The list’s one reprieve from criminal activity: Nickelodeon’s plug for the 2017

Kids’ Choice Awards at No. 2.

1. Trial & Error, NBC

Spend Increase: 176% Est. TV Spend: $6.9M Spend Within Industry: 7% Top Networks: CBS, NBC, Comedy Central

Digital Actions: 5.2M Est. TV Spend: $2.8M Top Networks: Comedy Central, TBS, ESPN Top Show: SportsCenter

115% $5.8M 12% within industry E!, NBC, ABC

2.8M $7.7M USA Network, Fox, ABC Law & Order: Special Victims Unit

108% $2.8M 16% within industry Cartoon Network, Nickelodeon, Discovery Family Channel

1.9M $4.9M Adult Swim, Comedy Central, Nickelodeon Bob’s Burgers

83% $2.6M 22% within industry NBC, CBS, AMC

844K $1.6M NBC, History, USA Network Chicago Med

79% $1.9M 25% within industry E!, Fox, MTV

343k $17.5M CBS, Fox, ESPN College Basketball

1. Alfa Romeo 1. Cadillac

2. DreamWorks Animation 2. T-Mobile

3. Hasbro Toys & Games 3. Nintendo

4. Indeed 4. Disney Parks & Resorts

5. Huggies 5. GEICO

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