Turning Your Ad Operations Into A Revenue Center
Rob Beeler, VP of Content & Media, AdMonsters
The only professionalThe only professional association exclusivelyassociation exclusively
dedicated to online advertising operations and
technologytechnology
What we doWhat we doPublisher Forum Leadership Forum
Network Operations Forum
AdOps 360 WebcastsBlog Series
Training ConsultingHundreds of companies
Over a thousand members
p
We Live and Breathe Ad Operations
True or False:True or False:
Ad Operations has always been about Revenue.
True butTrue, but…
Putting the Pieces Together
Being Heard
Revenue Nowhere to be Found
• Revenue hard to findRevenue hard to find
• Complexity Everywhere
C l it E hC l it E hComplexity EverywhereComplexity Everywhere
Ad Operations EmergesAd Operations Emerges
S l & BD FiSales & BD Finance
Ad Opsp
Editorial Technology
“I’m giving it allI m giving it all h ’ t”she’s got” g
is no longeris no longer good enoughgood enough
Don't apply theDon t apply the Peter Principle toPeter Principle to Ad OperationsAd Operations
Take Ownership of Your Inventory
Premium Inventory P d t I ti
Take Ownership of Your Inventory
Premium Inventory Product Innovation
“Middle Tier” The New Frontier
Remnant Network Optimization
B Y O BB.Y.O.B.
B ildBuildYourOwn
Business
B Y O BB.Y.O.B.
• Make relationships that build your businessbusiness
• Learn from your partners
• Innovation isn’t a part time job
B Y O BB.Y.O.B.
• Data is where it’s at
• Make Ad Operations your source for rational informationfor rational information
Ad Ops = Revenue CenterAd Ops Revenue Center
The Right PeopleThe Right People +
Th Ri ht L l f R ibilitThe Right Level of Responsibility+
The Right Amount of Resources=
Revenue
THANKS!Robert Beeler VP of Content & Media• Robert Beeler, VP of Content & Media
• [email protected]• http://www.twitter.com/admonsters• http://www.admonsters.com