Helping you navigate your digital journey
Digital Leadership | Digital BusinessCopyright © Adapt2Digital Ltd
2014. All Rights Reserved.
Private & Confidential. All the information, ideas, content and methodologies contained in this document are the sole property and IP of Adapt2Digital Limited.
Digital Leadership | Digital Business
Only those businesses who can adapt to change will survive in the digital space.
Adapt2Digital
Digital Leadership | Digital Business
Business evolution is not new
There is a new business model and a new style of leadership emerging, which will redefine structure, process, technology and people. It speaks of openness, collaboration and co-‐design. We are no longer bound by history and what has gone before; we are only bound by our own imagination. !Henry Ford created the 8-‐hour working day as well as the concept of a production line, leading to the establishment of what many still today view as a template for organisational structure and governance. !Leap to the 60s and the dawn of consumerism, convenience and globalisation. The business model and leadership style pivoted to bring in external data sources and creativity to wow and delight the customer into becoming loyal to a single brand. !Today we are in the midst of another dramatic change. We are seeing a convergence of skills breaking down traditional organisational structures; technologists need to understand the customer, communications experts need to understand technology. The data explosion driven by social and mobile has meant that meaningful data informing business decisions continues to diminish under the weight of data feeds from everywhere. We are seeing a power shift to a more open community, where crowds contribute to anything from funding to product design. In the short term businesses must learn how to be adaptive, in the long term businesses will become more like shape shifters, assuming new forms, entering new markets, even new industries quickly and successfully in order to survive. !To survive businesses need to start building digital competency and capability now in order to begin their journey towards this new world, which is already in view.
Peter Murley !!
Non-‐Exec Chairman
Digital Leadership | Digital Business
A company is like a person. It can’t stand still. A person either moves ahead or he drops back. If you’re
not competitive, you either get competitive -‐ or you get out. It’s as simple as that.
John Dickson Harper
Digital Leadership | Digital Business
An inconvenient truth -‐ but a truth all the same
Every business is now a digital business and those where the full C-‐Suite understand the benefits of this are those that will be most successful.
Accenture
The 21st century business leader is more time poor than ever, with an ever increasing need to get to grips with the internal and external challenges digital brings. Increasing connectedness between humans, technology and ‘Everything’. The truth is digital is shaking the very foundation of our traditional business model. !According to Gartner, 25% of businesses will suffer based on a lack of digital competency by 2017. Following a recent Forrester survey approximately 80% of respondents said they had a digital strategy but only approximately 15% were able to demonstrate this. It is therefore an inconvenient truth that every business across every industry is now affected by digital disruption, an ever-‐changing technology landscape and increasing customer expectations. !The business imperative Coherent and comprehensive digital leadership is the first step toward addressing the business imperative. A clear digital vision and strategy will help you tackle head on the complex changing digital landscape. With strong and solid digital leadership businesses will be able to transition to a more adaptive approach, able to see change, assess change and act upon that change if it is meaningful for the business to do so. Those without digital leadership or the strategy to become more adaptive will find themselves increasingly playing catch up, being reactive not pro-‐active and losing out to competitors who have embraced this brave new world. Moreover, they will ultimately lose not just to their competitors, but also to new, left field disruptors -‐ who can come from anywhere. !The ability to adapt to digital is the only way to secure continued growth, deliver innovation, and achieve an audience centric business culture.
Digital Leadership | Digital Business
74% of business executives say their company has a
digital strategy, only 15% believe their company has the
skills and capability to execute on that strategy.
Forrester, 2014 Digital Business Survey
Digital Leadership | Digital Business
The Adapt2Digital Story
OUR PHILOSOPHY We believe businesses need to adapt to the ever changing world by always being ready to change. We believe in knowledge transfer. We believe you
should stay in control. We’ll help you do that.
It is a cold and lonely place for many leaders in today’s business world. The urgency to learn the skills and adopt the mindset of a digital leader is unchartered territory and only a few organisations can offer services to guide senior teams through these turbulent waters. !When it comes to the business, most if not all support services and solutions follow a more traditional view of transformational change. There is talk of ‘Digital Transformation’. However, transforming suggests a one time solution with only vague promises of on-‐going value. !Businesses need to own and take control of this change for one very important reason. This change is not a single point in time; a journey with a destination. This is a journey, that once you have set sail, will change and iterate constantly as new factors come into play and demand a change in tack or at least the ability to navigate around threats or directly towards opportunities. We call this being Digitally Adaptive. !We are a new breed of consultancy that combines traditional consulting expertise with digital tools and training. Our mission is to help create the Digital Leaders that can lead business towards this brave new world, supported along the way with our products and services. !Our products and services will ensure you stay in control of your business, your business decisions and your business growth over time. !It is your business, your journey. As with any nautical journey there must to be total trust in the skill and vision of the captain. Furthermore, in order to successfully navigate your way you will need the people and tools to ensure a clear view of your horizon. !Everyone is experiencing the same influences, but only those equipped with digital leadership, skill and supporting tools will survive.
Digital Leadership | Digital Business
In a world where human connection with technology is constantly creating and evolving -‐ adaptive solutions are the
only way forward for businesses.
Adapt2Digital
Digital Leadership | Digital Business
Becoming Digitally Adaptive
Workflows/Process Teams/People Technology
We look to three guiding principles to help our customers navigate the digital landscape.
InnovationInclusionIntegrationLeadership/Skill/Literacy Customer Employee
New Products New Territories New Channels
!Companies will need to relook at the entire business model in order to
succeed in the digital space. Mckinsey & Company
As simple as 1, 2, 3
Developing Digital Leaders
Supporting tools for the business
Consulting services to guide you
With a consistent focus and commitment to these guiding principles you are more likely to achieve true audience centricity.
Digital Leadership | Digital Business
Developing Digital Leaders
Becoming a digital leader requires more than sheer digital investment. It also requires building leadership capabilities to
envision and drive transformation.Didier Bonnet, Capgemini
Digital leadership is so much more than simply assigning the role and hoping for a business change. Digital leadership requires a mindset change, a commitment and a level of active participation to effect change and inspire people.
Our training and development programmes address the three cornerstones of digital leadership: • The CEO -‐ Digital leadership Vision & Strategy • The Senior Team -‐ Digital leadership alignment and open collaboration • Digital Leadership in Action -‐ Ensuring the specific digital leadership skills are present to effect
change
Digital Leadership | Digital Business
Our digital leadership development programmes
Digital CEO Tackling head on the CEO imperative in a digital world • Breakfast Seminar series • Exclusive Digital CEO away day with
networking event
Digital Leadership in Action Every business requires a Digital Leader to take the vision and turn it into reality • One Day intensive course to take you from
Business Leader to Digital Leader • Sharing the concepts and principles of
Digital Leadership
Digital Leadership Alignment From Senior Teams to Board Members the need for a joint definition and focus for Digital is paramount • Dedicated Workshops either onsite or
offsite for senior teams
Digital Leadership Insights Our After 5 events provide insights for all senior business leaders needing to navigate the digital world • One hour topic focussed sessions
followed by peer networking • Open and collaborative
“Adapt2Digital are a breed of consultants that are most valuable to businesses today. They specialise in supporting businesses and people to
gain greater understanding of the benefits digital has to offer internally and externally, across capability and competency. Mel specifically is a great trainer, mentor and facilitator in digital strategy and leadership having
shown these skills numerous times.” Executive Director, Disney Channels UK & Ireland
Digital Leadership | Digital Business
The Digitally Adaptive™ Advantage
Digitally Adaptive™ = A business able to adapt to digital change on an ongoing basis to achieve business advantage and meet and
pre-‐empt growing audience expectations.
Becoming digitally adaptive is made possible when sound digital leadership i s matched with organisat iona l capability and competency. But this competency and capability must be visible and constantly monitored to ensure you are able to adapt.
Our business tools and consultants help you see and quickly exploit successful strategies and to move away from strategies that are failing.
It is only by becoming adaptive that we can effectively deliver audience value in spite of the complexities and chaos of modern business life.
Digital Leadership | Digital Business
See first and act second
DEM (Digital Engagement Mapping) Only when you know your starting point can you map your journey • A comprehensive visualisation of your full
company’s digital capability, competency and capacity to adapt
Workflow Digitalisation Processes don’t just become automated -‐ they get questioned • A map of the key workflows and processes • Ability to assess the digitalisation of
workflows
DIP (Digital Improvement Pathways) It’s not about ‘doing’ digital it’s about ‘being’ digital • A fully inclusive companywide initiative
allowing everyone to be involved in the digital journey
• Digital skill & literacy addressed
Digital Benchmarking Success and progress mean nothing without comparison • All data is benchmarked against our unique
Digital Framework • Customer Experience & External Performance
against competitors and Industry
“What was a huge task has seemed like a walk in the park. It would be hard for me to quantify the impact Adapt2Digital’s involvement has made to the business so far; however it is by no means an exaggeration to claim that
Adapt2Digital’s Digital First strategy has been a game-‐changer for CareShield.”
Director, CareShield
Digital Leadership | Digital Business
Digitally mature organisations are on average 26% more
profitable than their less mature counterparts.Capgemini, MIT Sloan
Digital Leadership | Digital Business
Every business is a digital business.The Guardian, Accenture
Isn’t it time you were?
Your digital journey starts here…
Gary Ross Commercial Director [email protected] +44 (0)7788 706 897
Digital Leadership | Digital Business
adapt2digital.com
Stacey Perry Director [email protected] +44 (0)7932 558 255
Image source: © daDA Copyright © Adapt2Digital Ltd 2014. All Rights Reserved.
Private & Confidential. All the information, ideas, content and methodologies contained in this document are the sole property and IP of Adapt2Digital Limited.