Download - Adapting to a Multi-Device World: A Utility Company's Perspective

Target Audience

Webmail

Desktop Mobile

Litmus Reading Environment

Click-to-Open Rate

Open Rate

Click-through Rate

KPIs - January – December 2012

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KPIs - Jun 2012 – Jun 2013

Click-to-Open Rate

Open Rate

Click-through Rate

20%21% 112

%

Litmus Reading Environment

Webmail

Desktop Mobile

26%

Click-to-Open Rate

Open Rate

Click-through Rate

KPIs - Jan – Dec 2012 B2B Newsletter

KPIs - June ‘12 – June ‘13 B2B Newsletter

Click-to-Open Rate

Open Rate

Click-through Rate

72%

Simplify