AdSense
AdSense
AdSense Basics
• Displays ads relevant to your content• Content, Search, RSS Feeds, Mobile • Earnings: CPC and CPM• Free to sign up• Google handles all billing, sales, etc.• Paid in $100 increments
AdSense
Ad Targeting
Contextual• Keyword analysis, word frequency, font size,
and overall link structure of the web pagePlacement• Advertisers choose specific ad placement• Hand-picked or subsections of publisher
websites
AdSense
AdWords
• Hundreds of thousands of websites• Google’s contextual targeting formula places
ads based on keywords• Placement performance report– Site-by-site basis– Identify well-performing sites
AdSense
Ad Filters
Competitive Filter• Filter out competitors or specific advertisersContextual Filter• Eliminate inappropriate adsEditorial Review• Google reviews and approves ads first
AdSense
Placement
• Unobtrusive• Put the user first• Pages with text,
place ads below article
AdSense
Content
AdSense
Content
AdSense
RSS
AdSense
Mobile
AdSense
Reporting
• Channels: Custom and URL• Integrate with Analytics– Optimize with geography, sources, pages– Know what pages users are spending time on
• Ad Network (OpenX)– Targeting– Ad rotation
AdSense
Pros
• Run ads that will interest your users• Google search technology • Run ads targeted to your audience• Filter unwanted ads• Free and Easy
AdSense
Cons
• Lack of customization• Low CPM’s• Anyone is approved• Public service ads• Limited
AdSense
John ChowSeptember 2006 October 2006 November 2006 January 2007
AdSense: $352 AdSense: $740 AdSense: $872 Direct: $750
IntelliTXT: $621 IntelliTXT: $791 Text Link Ads: $621
TTZ Media: $338 Affiliate: $545
RSS: $57.14 AdSense: $536
ReviewMe: $50 IntelliTXT: $478
Text Link Ads: $30 TTZ: $183
RSS: $175
ReviewMe: $150
AdSense
John Chow