#adtechtokyo�
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We Are Shared Value Agency!
To build and maintain Customer engagement, we develop Shared Value between Client and Customers by Engagement Marketing.
#adtechtokyo�
Definition of Engagement Marketing !Engagement Marketing is a marketing strategy that directly engages consumers and invites and encourages consumers to participate in the evolution of a brand. !
wikipedia
@Tela Chhe
#adtechtokyo�
website 10blog
10game
22
Video 50
Search 50
SNS 78
128 minutes on Internet a day
Hakuhodo DY Media partners
#adtechtokyo�
Recommendations from friends I know
Branded websites
Customers opinions posted online
Editorial contents like newspaper article
Ads on TV
Brand sponsorship
Ads in newspapers
Ads in magazines
Billboard and outdoor advertising
Ads on radio
e-mail I signed up for
Ads served in search engine results
Online banner ads
0% 22.5% 45% 67.5% 90%
42%
48%
56%
57%
57%
60%
61%
61%
62%
67%
68%
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84%
Trust in advertising
Global Trust in Advertising 2013, Nielsen
#adtechtokyo�
Mass Marketing Engagement Marketing
Objective Reach Engagement
Communicate Message Get sympathy and promote participation into marketing program
Media TV Ad. etc. Fan, Customers
Customer Position Message receiver Co-creation (Participants)
Content Function, Price, Differentiation Story
Main Investment paid media owned media
Major KPI GRP GSE(Gross Social Engagements), NPS
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Customer Engagement Model
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2,667 Likes & Share
1,556,000 Impressions
26,730 Visits
X583 X10
The Power of Engagement:Owned Media
#adtechtokyo�
11,000 Likes & Share
305,000 Impressions
5,765 Visits
X27 X0.52
The Power of Engagement:FB Page
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Social Media is just only tool but the most powerful weapon
to maximize your values, if you have it !
!
Engage your customers first !