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ADTRAN IP Telephony
Real Solutions for Your Customers
2® Adtran, Inc. 2008 All rights reserved
Agenda
�ADTRAN Solutions
�Overview of NetVanta 7000 Series
�Real Solutions and Applications
� IP Telephony Alliances
�Productivity Features
3® Adtran, Inc. 2008 All rights reserved
Who is ADTRAN?
� Leading provider of networking and communications equipment
– ADTRAN solutions enable voice, data, video, and Internet communications
– Widely deployed by carriers, SMBs and enterprises worldwide
– Nearly every T1 in the nation delivered via ADTRAN equipment
– Market leadership position in Integrated Access Devices and #2 in Branch Office Access Routers
� Over 20 years of experience building innovative solutions supporting next generation technologies
Fast Facts:
� Founded in 1985
� Publicly traded on NASDAQ: ADTN
� 2008 revenue - $501 million
� 1,700 employees worldwide
� 50 countries
� Broad portfolio – 1,700 products
Fast Facts:
� Founded in 1985
� Publicly traded on NASDAQ: ADTN
� 2008 revenue - $501 million
� 1,700 employees worldwide
� 50 countries
� Broad portfolio – 1,700 products
ADTRAN Headquarters, Huntsville, AL
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Strong and Stable Company
� Financially stable
– Over 20 years of profitability
– History of success during challenging times
� Forbes “Top 200 Best Small Companies”
� Fortune “40 Stocks to Retire On”
� Featured in “The Breakthrough Company”
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ADTRAN - End-to-End Connectivity
Central Office
Business & Residential
Customers
Provider’s Access
Infrastructure
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Enterprise Networks Division
� Voice and data networking solutions for SMB and Distributed
Enterprises
� “Demarc to the Desktop”
� ADTRAN solutions enable:
– Internet Access
– Branch Office Connectivity
– LAN Switching
– Wireless Access
– IP Telephony/VoIP
Increase Services for
Business Customers
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ADTRAN VoIP Solutions Portfolio
Voice
Data
IPT Platform – NetVanta 7100
IP PBX – NetVanta 7060
IP Business
Gateways
Switches,
Routers
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Traditional to Converged
Traditional Voice Network
Internet Access
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NetVanta 7100 Platform
All in One “Office in a Box”
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All-In-Many Solution
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The NetVanta 7000 Series Solutions
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IP Communications Platform
NetVanta 7100
Converged Data Networking and Voice Solution in One Box
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Flexibility
� Compact Flash - For voicemail
� Two option slots for Trunks or Network interface
� 2 FXS/2 FXO
� MoH & Overhead paging port
� 10/100 WAN interface
� Serial interface
� Door Relay
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Ease of Use - GUI for Administration
� Same AOS look and feel
� Faster system set up
� Phone firmware is preloaded
� Phone Config by the same GUI
� Voicemail wizard
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Ease of Use - Personal Phone Manager
� Web interface
� Personal Phone directory
� Click to Dial
� Call Logs
� Call coverage settings
� Voicemail
� Monitor BLF
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NetVanta 7000 Series
� Supports up to 100 VoIP stations
� Includes Voicemail – 3000 messages
� Includes Multi-level Auto Attendant
� Supports Analog phones, FAX, modems
� Supports Analog, T1, PRI trunks
� Supports SIP Trunking and Networking
� Supports high speed Internet access
� Includes Firewall and VPN (7100)
� Unified Messaging support
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NetVanta 7000 Series
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ADTRAN IP Phones
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Salient Features
� Business Class
� SIP-based
� High Quality
� Attractive Design
� Full Featured, Easy and Intuitive
� 6 and 12 Buttons
� Large Backlit Display
� 802.3af PoE Compliant
� Electronic Hook Switch Detection
� HD Voice ready
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Real Network Solutions for IPT
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Multiple business
locations
NetVanta at each
location
Addressable market segments
Single Site Multiple Sites
One location with up
to 100 stations at that
site
Up to 10 sites can be
interconnected
Each site has
100 stations or
less
Banking and Brokerage, Government, Healthcare and Medical,
Insurance, Legal, Manufacturing, Media and Entertainment, Non Profit, Professional
Services, Real Estate, Retail, Technology, Transportation, Utilities, Wholesale &
Distribution
Larger sales revenues
Reduce Customer’s
Costs
Improve Customer’s
Productivity
Distributed Enterprise
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SMBs IT Needs
�Current driving factors for IT Investments:
–Price/Cost
– Relationship
– Service, Support
– Easy to Use
– Scalability
– Flexibility
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Enabling Real Networks: Retail
� Large, consumer-grade electronics retailer
� Sold with ACES installation
� All in One, “cookie cutter” solution
� PCI compliance
� Wireless Access Points
� Up to 500 sites
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Retail – Voice and Data Solution
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Enabling Real Networks: Landscape
� A large landscape architecture firm
� Sold via IPT Reseller with ACES installation
� Interested in NetVanta 7100
– Like the All in One
– Like the remote management for central IT
– Like the “cookie cutter” approach for up to 35 sites
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Enabling Real Networks: Fitness Center
� National Health Club management firm
� Needed mobile, handheld phones
� Leveraged IPT Alliance SNOM phones
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Improving Productivity and Enabling Innovative Networks
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Real Solutions for Productivity Gains - 1
Customer Need: Customer wants to be able to have their
personal auto attendant when they are not at desk.
Customer Need: Customer wants to be able to have their
personal auto attendant when they are not at desk.
ADTRAN Solution
• ADTRAN’s NetVanta 7100 offers multiple auto attendant
levels
• Can even provide “Personal Auto Attendant”
• For example
•Press 1 to leave voice message
•Press 2 to ring another station
•Press 3 to ring out to cell phone
•Provides ability to add privacy, hidden selections
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Real Solutions for Productivity Gains - 2
Customer Need: Supervisor need to monitor the voice
message box for absent employee or a ring group
Customer Need: Supervisor need to monitor the voice
message box for absent employee or a ring group
ADTRAN Solution
• ADTRAN’s NetVanta 7100 offers group message waiting
indication
• Provide visibility for another voice mail box on any phone
• Monitor multiple mailboxes from the same phone
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Real Solutions for Productivity Gains - 3
Customer Need: Customer tired of missing voice messages
and checking in frequently
Customer Need: Customer tired of missing voice messages
and checking in frequently
ADTRAN Solution
• ADTRAN’s NetVanta 7100 offers voice mail alerts to email
or cell phone
•NetVanta 7100 will send SMS text message indicating user
has voice message from caller
•NetVanta 7100 will send .WAV file of voice message to
email or PDA/Cell phone
•Improves productivity, faster response, eliminates need to
call in to check voice messages
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Real Solutions for Productivity Gains - 4
Customer Need: Customer is missing calls and needs to be
reached at multiple phones.
Customer Need: Customer is missing calls and needs to be
reached at multiple phones.
ADTRAN Solution
• ADTRAN’s NetVanta 7100 offers flexible call coverage and
routing options
•NetVanta 7100 can ring multiple stations/phones in a series
or sequence
•Then call one external phone number
•Improves productivity by being able to find the user at
multiple stations/phone numbers
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Real Solutions for Productivity Gains - 5
Customer Need: Customer has multiple businesses in the
same location and needs to be able to answer calls based
on business being called
Customer Need: Customer has multiple businesses in the
same location and needs to be able to answer calls based
on business being called
ADTRAN Solution
• ADTRAN’s NetVanta 7100 offers the ability to add a visual
indication on incoming ring group calls
• A user selected text can be prefixed on all incoming calls on
a particular dialed number
• Operator answers according to the prefix
• Example at a car dealership
• TOYOTA_256-555-1111
• LEXUS_256-555-2222
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Real Solutions for Productivity Gains - 6
Customer Need: Customer frequently leaves office without
updating phone settings and doesn’t want to drive back
into office
Customer Need: Customer frequently leaves office without
updating phone settings and doesn’t want to drive back
into office
ADTRAN Solution
• ADTRAN’s NetVanta 7100 offers the web based Personal
Phone Manager for each user
•Enables users to remotely log in via a web browser
•Quickly change user’s phone settings
•Transfer to voice mail
•Call forward
•Password protected from Admin level
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ADTRAN’sAlliance Program
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ADTRAN Alliance Program
� Expanding the reach of IP communications for small-medium
business
� Represents a collaboration with best in breed technologies and
service providers
� Complements the ADTRAN NetVanta 7000 Series IP PBX platforms
� ADTRAN guiding solution provider partners and removing guess
work out of multi-vendor end to end solutions
� Enables ADTRAN solution provider partners to:
– Offer broader range of value add, multi-vendor solutions
– Deliver world class integrated network solution
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Goal for ADTRAN IPT Alliances
Enables Our Partners to Offer and Sell Total Solutions
SIP TrunkingService Providers
IP TelephonyTechnology Partners
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SIP Trunk Service Providers
� Long and successful track record with Service Providers
� Building and extending on those relationships
� Terminate SIP Trunk directly into NetVanta 7000 Series
� Eliminates the need and expense of external equipment
� Simplifies deployment and ongoing management
� QoS and Voice Quality Monitoring (VQM) included for VoIP call
quality monitoring and reporting
� Leverage VAR channels
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SIP Trunk Service Providers
� SIP Trunking offers opportunities to significantly lower costs
� Dynamic voice and data consolidation
– Eliminates need for separate circuits
– Eliminates need to statically assign bandwidth
– Easier to scale
� Creates opportunities for solution providers to resell SIP services
– Incremental, recurring revenue opportunities
– Provide total network solution to end users
� ADTRAN solutions designed for single site SMBs
– Consolidate voice and data onto single SIP Trunk
� ADTRAN solutions designed for multi-site Enterprises
– Network multiple sites
– Reduce costs for inter-office calls
– Consolidate voice and data onto IP network
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SIP Trunking
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SIP Trunking Service Providers
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ADTRAN IPT Technology Partners
Speech Speech
RecognitionRecognitionFax ServerFax Server
Wireless Wireless
PhonePhone
TelepresenceTelepresence & &
HiDefHiDef Video ConferencingVideo Conferencing
CallCall
RecordingRecording
CallCall
AccountingAccountingIP DesktopIP Desktop
PhonesPhones
IP IP
SoftPhonesSoftPhones
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• Extended range of IP phones
– Attendant Console, Video phone, Conference Rooms
• Configuration support through NetVanta 7000
• NetVanta 7000 Series supports High Definition Voice
• Extended range of IP phones
– Attendant Console, Video phone, Conference Rooms
• Configuration support through NetVanta 7000
• NetVanta 7000 Series supports High Definition Voice
• SoundPoint IP 320,330, 450,
550, 650
• SoundPoint IP 670
• VVX 1500
• SoundStation IP 7000
Benefits for ADTRAN Solution Providers
Desktop IP Phones
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• Telecom Expense Management
• Ability to track, summarize telecom use
• Reporting, Analysis Capabilities
• NetVanta provides call logs
• RSI provides call accounting for billing, analysis, reporting
• NetVanta provides call logs
• RSI provides call accounting for billing, analysis, reporting
Benefits for ADTRAN Solution Providers
Call Accounting
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ADTRAN IPT Alliances
Enables Total Solutions Sales
IP End Points
Hi Def
Video Conf.
FAX
Server
Call
Recording
Call
Accounting
Speech
Recognition
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Feature Release
A2.04
� Supporting 100 Users and Beyond
� Increasing voicemail storage from 1500 messages
to 3000 messages
– 8 users in Voicemail & 8 in Auto Attendant
– Up to 50 hours
� Zone Paging
� Shared Call Appearances
A2.05 (Q4)
� Call Pickup
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100 Users – Local Network
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100 Users – Remote Network
• 3-4 Digit Dialing Between Sites
• VPN Between Sites
• Use Central Voicemail
• Use Central Auto Attendant
• Total of 100 Stations in Network
• Remote PSTN trunks
NetVanta Solutions for Remote Sites
NetVanta 6355IP Gateway
NetVanta 7100
Up to 100 Stations
In Customer Network
Remote Sites
NetVanta 3448Multiservice Router
NetVanta 3120SOHO Router
PSTN
PSTN
IP
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Zone Paging
� Zone paging to multiple page groups
– i.e. Zone 300 – Sales, 301 – Service, 302 – Warehouse
� Paging via Phone Speakers
– ADTRAN IP7xx
– Polycom
– POE SIP Speakers
� Analog Paging Port can be zone member
� Paging across multiple sites
� All codecs supports
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New and Improved GUI
� Adobe FLASH based
� User Accounts
� IP phone config’s
� Bulk IP phone config’s
� Paging Groups
$0
$20
$40
$60
$80
$100
Pri
ce p
er
sta
tio
n
15 20 30 50 75 100
Station count
TCO Comparison (Monthly cost per employee over a 3 year period)
Premise
Hosted
NetVanta 7000
NetVanta 7100 Solution vs. Hosted VoIP
Competitive Premise Based IP PBX solutions
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Customers are Seeking Value…It’s Time…
� Customers are focusing on Total Cost of Ownership (TCO)
– Acquisition cost
– Hidden costs
– Recurring costs
� ADTRAN solutions offer lower TCO and faster Return On
Investment (ROI)
– Competitive acquisition costs
– Free technical support for the life of the product
– Free firmware upgrades for the life of the product
– Industry-leading warranties – 5 years to lifetime
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Improving Productivity and Enabling Innovative Networks
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Services and Warranty
• Limited lifetime hardware warranty
• Next Business Day advance
replacements
• Free firmware upgrades
• Free pre- & post-sales technical
support
• Certification training - Installation
and maintenance as well as sales
• Knowledgeable and dedicated staff
• Engineering focus
• Partner priority mentality
• “Above and Beyond” core company value
• Reputation established on premiere support
• Employees empowered to “problem solve”
• Partner offerings enhanced with support services
• ADTRAN Custom Extended Services (ACES)
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In Summary
� Complete Networking Solutions – “Demarc to the Desktop”
– Reliable, business-class products
– Complete, broad product portfolio
– Routing, Switching, Wireless, Voice
� Real Value
– Lower Total Cost of Ownership
• Limited lifetime or 5-year warranty
• Free firmware
• Free U.S.-based pre- and post-sale support
• Low capital investment
� Real Networks
– Easy to use and deploy
– Tools to enable greater network visibility and performance
– Partnerships enabling Best of Breed networks
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Questions and Answers