About the Trainer
K.Sripani has a rich expertise in Sales and business development worked with various Industries at Different levels and from last 6 Years been into digital marketing handling ecommerce projects for various brands and conducting digital marketing workshops in colleges across India. With a recent workshop conducted at IIT Madras.
▸Right SEO Services ▸https://www.facebook.com/RightSEOServices▸7842507153
Why Training In Digital Marketing Is Required?
You Have Only Two Options In Digital World!
Adapt or
Perish
We are offering digital marketing workshops exclusively for college students who would like to make a career in Digital world!
What Students Will Learn In The Program?
1. Develop expertise in handling ecommerce websites 2. Will come out with flying colors in Ad words3. Will Possess expertise in revenue generation via affiliates and CPC partners 4. Improve their chances by 200% in getting placed in TOP MNC’s
Unique Features of the Program
•Certifications from Google• Live Projects on Basic and advanced concepts•Internships for selected •Students •100% Placements for qualified candidates
Course Course StructureStructure
▸Digital Marketing Introduction To Digital Marketing Difference Between Traditional And Digital Marketing Setting Up Vision & Mission Goals Of Digital Marketing
Course Course StructureStructure
▸ Understanding A Website – 30 Minutes How To Book A Domain What Is EMD UPDATE? How To Select A Hosting Types Of Websites Difference Between Blog And Website Layout Of Search Engine Interface
Course Course StructureStructure
▸ Search Engine Optimization – On Page 03 Hours
Structured Data And Snippets Meta Tags And Importance Keyword Density Using Header Tags And Alt Tags Broken LinksHTTP Status Codes Adding Xml Sitemap Using Third Party PluginsVarious Ranking Factors Popular SEO Tools And How To Use It
Course Course StructureStructure
▸ Search Engine Optimization – Off Page – 03 Hours Social Bookmarking Submission Methods How To Use Forums Make Videos And Power Point Presentations And Rank Higher Unbiased Comments And Building Brand With Q&A Sites Which Is Better In Building Back Links – Do Follow Or No Follow Contextual Link Building Methods Article Submissions Directory Submissions Web 2.0 Methods Tier 1 Link Building System – Is It Dead? Link Diversity Automated Tools – Landing Into Penalties
Course Course StructureStructure
▸ Keywords - 01 HourTools To Identify Latent Semantic Keywords Natural Development Of Keyword Phrases Difference Between Search Content And Search Intent Paid Campaigns – 01 Hour Google Ad Words – Text Ads, Display Ads, Shopping Ads, Video Ads And Mobile Ads Bing Advertising Native Advertisement Networks Advertising With Affiliates Advertising With Social Networks Like Face Book, Twitter, LinkedIn
Course Course StructureStructure
▸ Earning Money From CPC Networks & Affiliates – 02 Hours Ad Networks Native Advertising Face Book Audience Network
Affiliates
Course Course StructureStructure
▸App Store Optimization -01 Hour How To Increase App Downloads
Social Media Optimization – 03 Hours Introduction To Social Media Marketing Understanding Social Networks Social Media Analytics Tools
Course Course StructureStructure
▸ International SEO – 01 Hour Approach And Strategies Applied In International Markets What is Multilingual SEO?
Blogs – 1 Hour Creation Of Blogs With Word Press, Blogger & Tumblr
Penalties From Search Engines – 01 HourVarious Penalties Applied By Search Engines 2017 Impact Of Each Penalty And Recover Methods
*The duration of the workshops will Increase based on the sessions