Advertising trend of global popular game publishers in Q1, 2019
Resource:ZingFront
CONTENTS
China
Methodology
Japan
Europe and America
South Korea
PART1:Methodology
© Source: 2019 ZingFront Inc, April 2019 http://www.zingfront.com
With the help of the largest advertising intelligence analysis tool around the world, ZingFront's data team now presents you the advertising trend of global popular game publishers in Q1, 2019.
We collects advertising data worldwide by sampling. It has accumulated over 500 million pieces of advertising data, with up to one million pieces of advertising data updated every day. With such a massive amount of data, we can gain insight into the general trend of the advertising industry.
ZingFront has not carried out any data exchange with any channel or third-party platform, and all data comes from self-sampling.
CHINA
Resource:ZingFront
http://www.zingfront.com
Creative advertising trend - Q1
© Source: 2019 ZingFront Inc, April 2019
0
70
140
210
280
PUBG MOBILE Perfect World Red Alert Online
● According to the overall creative material data of Q1 (deduplication) provided by ZingFront:
● The game with the most creative materials of Tencent is still PUBG MOBILE;
● Phantoms in the City of Tang launched by NetEase had the largest creative material quantity.
Tencent Games NetEase Games
0
125
250
375
500
Phantoms in the City of Tang
All This Land LifeAfter Glory of EmpireOnmyoji Arena
http://www.zingfront.com
Creative advertising trend - monthly data
© Source: 2019 ZingFront Inc, April 2019
0
45
90
135
180
Jan Feb Mar
PUBG Perfect World Red Alert Online
0
55
110
165
220
Jan Feb Mar
Phantoms in the City of Tang All This Land LifeAfterGlory of Empire Onmyoji Arena
Tencent Games NetEase Games● According to the monthly creative material data of Q1 (deduplication) provided by ZingFront:● “Perfect World”, co-developed by Tencent and PERFECT WORLD GAMES, was vigorously promoted after being
published in March and ranked first that month in terms of material number.● “Red Alert Online”, launched in Q4 last year saw a considerable increase in material quantity in February and a slight
drop in March.● Three games of NetEase witnesses a drop in creative material quantity; Glory of Empire saw a remarkable rise;
Phantoms in the City of Tang that ranked top 1 remained stable.
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Case - Tencent Games
© Source: 2019 ZingFront Inc, April 2019
PUBG MOBILE
● Quality case● Type:image
● Network:Google Adwords
● Duration:162 days
● Impression Estimate:56M
● Main Countries:China,
North America, Southeast Asia, UK, Australia, etc.
• Launch Days: Over 300• Creative Quantity : Beyond 1,600
• Total Displays : 700M.• Main Published Channels of Q1: Facebook, Google Adwords and Audience Network etc.
The proportion of creative types
30%
34%
36%
Html image Video
http://www.zingfront.com© Source: 2019 ZingFront Inc, April 2019
Phantoms in the City of Tang
● Quality case● Type:Video
● Network:Applovin
● Duration:146 days
● Impression Estimate:5M
The proportion of creative types
11%17%
73%
Video Html image
Case - NetEase Games
• Launch Days: Over 170
• Creative Quantity : Nearly 1,000• Total Displays : Beyond 100M .
• Main Published Channels of Q1: AppLovin, UnityAds, NetEase, Youku, Tik Tok and Toutiao etc.
• Main Type of The Creative Material:Video
JAPAN
Resource:ZingFront
http://www.zingfront.com
Creative advertising trend - Q1
© Source: 2019 ZingFront Inc, April 2019
ONE PIECE Bounty Rush
TOKYO GHOUL [:re birth]
ONE PIECE TREASURE CRUISE
0
150
300
450
600
BANDAI NAMCO Square Enix
0
85
170
255
340
FINAL FANTASY BRAVE EXVIUS
STAR OCEAN: ANAMNESIS
● According to the overall creative material data of Q1 (deduplication) provided by ZingFront:● One Piece Bounty Rush was the advertisement with the highest overall creative material quantity of BANDAI NAMCO;
● Square Enix, good at RPG games, saw FINAL FANTASY BRAVE EXVIUS reach the largest creative material
quantity in Q1.
DISSIDIA FINAL FANTASY OO
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Creative advertising trend - monthly data
© Source: 2019 ZingFront Inc, April 2019
0
75
150
225
300
Jan Feb Mar
FINAL FANTASY BRAVE EXVIUS DISSIDIA FINAL FANTASY OOSTAR OCEAN: ANAMNESIS
BANDAI NAMCO Square Enix
● According to the monthly creative material data of Q1 (deduplication) provided by ZingFront:● The new game of BANDAI NAMCO “One Piece Bounty Rush” saw a remarkable rise in February;
● The number of creative materials of DISSIDIA FINAL FANTASY OO by Square Enix has changed
significantly.
0
100
200
300
400
Jan Feb Mar
ONE PIECE Bounty RushTOKYO GHOUL [:re birth]ONE PIECE TREASURE CRUISE
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Case - BANDAI NAMCO
© Source: 2019 ZingFront Inc, April 2019
TOKYO GHOUL [:re birth]
● Quality case● Type:Html
● Network:Google Adwords
● Duration:38 days
● Impression Estimate:494K
● Main Countries:Romania,
LaosIndia, North America, etc.
The proportion of creative types
23%
25%
52%
Html image Video
• Launch Days: Over 120
• Creative Quantity : Nearly 5,000• Total Displays : More than 145M .
• Main Published Channels of Q1: Google Adwords and Audience Network etc.
• Main Type of The Creative Material:Html
http://www.zingfront.com
Case - Square Enix
© Source: 2019 ZingFront Inc, April 2019
FINAL FANTASY BRAVE EXVIUS
The proportion of creative types
24%
76%
Video image
● Quality case● Type:Video
● Network:AppLovin
● Duration:12 days
● Impression Estimate:
369K
• Launch Days: Over 1000• Creative Quantity : Beyond 1,600
• Total Displays : Over 88M .• Main Published Channels of Q1: Facebook, Audience Network, UnityAds and AppLovin etc.
• Main Type of The Creative Material:Video
EUROPE & AMERICA
Resource:ZingFront
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Creative advertising trend - Q1
© Source: 2019 ZingFront Inc, April 2019
0
150
300
450
600
Brawl StarsClash Royale Clash of Clans
0
350
700
1050
1400
Gin Rummy Plus Wizard of Oz Words With Friends 2
Supercell Zynga
● According to the overall creative material data of Q1 (deduplication) provided by ZingFront:● The classic game Clash Royale by Supercell performed quite well in Q1;
● Zynga as a social game company, the number of creative materials of it's products is significantly higher than other
companies.
http://www.zingfront.com
Creative advertising trend - monthly data
© Source: 2019 ZingFront Inc, April 2019
0
75
150
225
300
Jan Feb Mar
Clash Royale Brawl Stars Clash of Clans
Supercell Zynga
0
200
400
600
800
Jan Feb Mar
Gin Rummy Plus - Card Game Wizard of Oz Free Slots CasinoWords With Friends 2 - Word Game
● According to the monthly creative material data of Q1 (deduplication) provided by ZingFront:
● Clash Royale that was launched years ago performed well in Q1 this year, and its creative material quantity
steadily increased;
● Gin Rummy Plus of Zynga witnesses its creative material quantity remarkably decrease in February and rise in
March. Its rest two products show a rising trend overall.
http://www.zingfront.com
Case - Supercell
© Source: 2019 ZingFront Inc, April 2019
Brawl Stars
● Quality case● Type:image
● Duration:20days
● Impression Estimate:6M
● Main Countries:Malaysia, UK, Australia, North
America, etc.
● Quality case● Type:Video
● Duration:91 days
● Impression Estimate:
3M● Main Countries:Indonesia, Thailand, Japan,
Central Africa, Luxembourg, etc.
• Launch Days: Over 600
• Creative Quantity & Total Displays : Perfect Well• Main Published Channels of Q1: Google Adwords, AppLovin and Facebook etc.
• Main Type of The Creative Material:Abundant
http://www.zingfront.com
Case - Zynga
© Source: 2019 ZingFront Inc, April 2019
Gin Rummy Plus - Card Game
Creative inventory trend of Q1Note: Estimate by the amount of impression
Quality case
• Launch Days: Over 1,000
• Creative Quantity : Beyond 2,000• Total Displays : Nearly 400M .
• Main Published Channels of Q1: Facebook, Google Adwords, UnityAds, AppLovin, Vungle and Audience Network etc.
• Main Type of The Creative Material:Video & Playable
SOUTH KOREA
Resource:ZingFront
http://www.zingfront.com
Creative advertising trend - Q1
© Source: 2019 ZingFront Inc, April 2019
0
100
200
300
400
Iron ThroneLineage2 :Revolution
MARVEL Future Fight
0
57.5
115
172.5
230
Domi Nations Darkness Rises AxE:Alliance vs Empire
Netmarble NEXON
● According to the overall creative material data of Q1 (deduplication) provided by ZingFront:● Net Marble’s Iron Throne that was released last year had the largest creative material quantity;
● NEXON, a hit recently, saw no big difference among its top products in Q1. But it is unknown whether more market performance changes may occur as the acquisition is advanced.
http://www.zingfront.com
Creative advertising trend - monthly data
© Source: 2019 ZingFront Inc, April 2019
0
75
150
225
300
Jan Feb Mar
Iron Throne Lineage 2: RevolutionMARVEL Future Fight
0
35
70
105
140
Jan Feb Mar
Domi Nations Darkness Rises AxE:Alliance vs Empire
● According to the monthly creative material data of Q1 (deduplication) provided by ZingFront:● The amount of creative material in Netmarble’s games has dropped significantly;
● AxE: Alliance vs Empire by NEXON had its advertising amount constantly increased.
Netmarble NEXON
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Case - Netmarble
© Source: 2019 ZingFront Inc, April 2019
Iron Throne
● Quality case● Type:Video
● Network:Audience Network
● Duration:77 days
● Impression Estimate:288K
● Main Countries:UK, India,
Hong Kong, United Arab Emirates, Indonesia, etc.
The proportion of creative types
6%
48%46%
Video Html image
• Launch Days: Over 500
• Creative Quantity : Beyond 750• Total Displays : Nearly 33M .
• Main Published Channels of Q1: Facebook, Audience Network, UnityAds, Toutiao and Tencent Social Ads etc.
• Main Type of The Creative Material:Video & Html
http://www.zingfront.com
Case - NEXON
© Source: 2019 ZingFront Inc, April 2019
Darkness Rises
Q1 Ads VOSNote VOS:The change in the ratio of impression to that of a network
Quality case
• Launch Days: Over 300
• Creative Quantity : Beyond 1,000• Total Displays : Over 130M .
• Main Published Channels of Q1: Facebook, ironSource and Audience Network etc.
• Main Type of The Creative Material:Video
http://www.zingfront.com
ZingFront Global Strategic Partners
© Source: 2019 ZingFront Inc, April 2019
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http://www.zingfront.com© Source: 2019 ZingFront Inc, April 2019