Visual ArgumentsAdvertising
What to Consider
•What is being advertised?•Who is advertising?•Who is the intended audience?• Is this visually/ intellectually stimulating?•What message is being conveyed?
What is being advertised?
Campari is a bitter Italian aperitif. It is a proprietary blend of herbs and spices, is a brilliant red color, and has an extremely unique flavor which may take some getting used to
Who is advertising?
Alcoholic Beverage Company
Who is the intended audience?
Is this visually/ intellectually stimulating? • What is the
focus?• People/
Characters in the work?
• Significance? • Interaction
between people?
• Mood?• Colors• Symbols• Anything that
seems odd?
ANALYZE
What message is being conveyed?
Is it successful?
Do you agree , morally?
Does this accurately portray the product?
Does it get your attention?Is it memorable?Does it make you want the product?
What is being advertised?Who is advertising?
Who is the intended audience?
• What is the focus?• People/ Characters in the
work? • Significance? • Interaction between
people?• Mood?• Colors• Symbols• Anything that seems odd?
Is it successful?
Do you agree , morally?
Does this accurately portray the product?
Does it get your attention?Is it memorable?Does it make you want the product?
