Turning Restaurant.com Advocates into a Social Marketing Force
WOMMA Welcomes You ToWOMM-U 2012
Advocacy is Delicious
Christopher KrohnRestaurant.com, President & CMO
Advocacy is DeliciousTurning Restaurant.com Advocates
into a Social Marketing Force
Rob FuggettaZuberance, Founder & CEO
Best Deal. Every Meal.
• 18,000+ Restaurants• 50,000 Daily Gift Certificate Options• Saving diners $2 billion
Automating Advocacy
Social, Digital, MobileSocial, Digital, Mobile
Advocacy Program Overview
• Launched: September 2011
• Goal: Identify and energize
Advocates
• 100% authentic advocacy
80% Likely to Recommend
Identified 141,131 AdvocatesCreating Sustainable “Advocate Army”
80%
Advocates Created 34,788 Stories
Restaurant.com “Date Night”
Boosting Advocacy & Engagement
Creating Valuable Content AssetGenerating 2.5M Trusted Impressions
Advocates Shared 12,525 OffersDriving Sales via Advocates• Reaching 1.9M people• Generating 3,773 in-bound Referral Clicks
Advocates Join Inner Circle
Special Facebook page for Advocates
Tracking Advocacy
3 Key Benefits of Advocacy
1.Increase advocacy and sales
2.Boost engagement
3.Enhance customer service
5 Advocacy Do’s & Don’ts
1.Don’t pay or provide incentives
2.Don’t coach Advocates
3.Do make it easy for Advocates
4.Do measure and track results
5.Do use an advocacy system
