Ad Spend: $500
ROAS=400%
Revenue: $2,000
“Keep your eye on the ROAS”If you only looked at ROAS you might have missed the fact that your revenue just
fell by 75%
Ad Spend Revenue
$500 $2,000
$1,000 $4,000
$1,500 $6,000
$2,000 $8,000
..... .....
ROAS=400%In all of these (very different) cases
ROAS=400%In all of these (very different) cases
But you’d rather
be here
Ad Spend Revenue
$500 $2,000
$1,000 $4,000
$1,500 $6,000
$2,000 $8,000
..... .....
Total Revenue
Cost per Acquisition
key performance indicatior
G8A KPI
Take a peek under the hood:See the math..
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