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Page 1: Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011

Thanks for attending our Webinar

We will begin shortly

Page 2: Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011

Denise Purtzer

Channel Development Manager

Digital River

Page 3: Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011

Making the Most of Marketing and Promotions

Holiday Season and Beyond

Page 4: Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011

Understand Marketing Trends/Key Dates

Work within latest search set of rules

Provide Tools/Tips within RegNow interface

Page 5: Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011

End of Year Online Shopping: Key Dates

> Monday immediately following “Black Friday” (day after Thanksgiving in US)

> Debut in November, 2005 Shop.org press release

> 2006: Shop.org launched portal

> one of the biggest online shopping days of the year

November

25th Black

Friday

November 28th

Cyber Monday

Page 6: Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011

Email Marketing

> Most traffic on Wednesdays

> Dec 15 and 22nd in 2010

> Dec 14 and 21st for 2011

> January Sales continue

> Hardware sales in December

> Software sales in January

End of Year Online Shopping: Key Dates

Key Email Wednesdays:

December 14 and 21st,

2011

Page 7: Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011

Cyber Monday Happy Stats

> 77% online retailers reported increase in online sales1

> Observed by US, Canada, UK, Portugal, Germany, New Zealand

> Cyber Monday was highest online spending day in 2010

Online spending through the years:

1 Shop.org 2005

2 ComScore/CoreMetrics

Year Spending Increase %

YOY

2005 N/A 77% of all online

merchants reported

increase

2006 $608M +25%

2007 $733M +21%

2008 $846M +15%

2009 $887M +5%

2010 $1.028M +19.4%2

Page 8: Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011

Other Cyber Monday Facts

> 52.7% people shop from work

> Brought to Germany in 2010 (Amazon.de)

Brought to Portugal in 2009, France 2008,

New Zealand 2010

Average Order Value (AOV) $194.89 in 2010

Increase from 2009: $180.03 (+8.3%)1

1. CoreMetrics

Page 9: Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011

4% all Cyber Monday purchases by Cell phone

Check

Availability

Comparison

Shop

Identify

Locations

Customer

Reviews/

Comments

Page 10: Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011

Key Points:

Growing Online Revenues/AOV

Pre-Defined Key Dates

Growing list observing countries

Make it easy for shopping online

Page 11: Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011
Page 12: Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011

Now is the Time!

Put together a Marketing Plan now

Page 13: Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011

New Content in RegNow

Page 14: Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011

New Content RegNow

Page 15: Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011

Search for Specific

Items or Vendors

Further customize with

Date ranges, pricing,

commissions or other

attributesFurther filters to define

Category, Platforms or

Certifications

Use Description to

find types or

keywords

Sort By:

Success, Recency,

Commissions,

Certifications

Coupons:

Active relationships

or all available

Page 16: Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011

Discount/Coupon/Vouchers Datafeed

Up to 17k Codes

Datafeed

functionality

Page 17: Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011

Affiliate Created Coupons

Page 18: Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011
Page 19: Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011
Page 20: Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011
Page 21: Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011

Review and edit if necessary

Complete Setup

Page 22: Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011
Page 23: Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011

Customization

Mobile Support

Automatic

Affiliate Branding

Available

http://www.regnow.com/html/help/newui/vendor/parameters.html

Help/Order Process/Parameters

Page 24: Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011

Customize the Cart with Affiliate Branding

Page 25: Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011

Solves a Problem

Page 26: Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011

Compare/Review

Provides

comparison Info

Page 27: Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011

Challenge Checklist

Put together

marketing schedule

for product

highlights/key dates

Create one form of

unique content

weekly

Attract Wider

Audience

Quality Content

Page Check:

Quality over

Quantity

StartToday/

complete Next week

weekly

ongoing

Ongoing, start next

week

Page 28: Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011

Upcoming Learning Opportunities for Affiliates

> Trade Shows

> A4UExpo

> London 18-19th October

> www.a4uexpo.com

> Affiliate Summit West

> Las Vegas/US 8-10th January, 2012

> www.affiliatesummit.com

Webinars• Vendor Product Webinar October

• Future: call for topics

Page 29: Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011

Thank You!

Denise Purtzer

[email protected]

http://facebook.com/dpurtzer

http://www.linkedin.com/in/denisepurtzer

Page 30: Affiliate Webinar:  Making Most of Online Marketing Holiday Season and Beyond_Sept2011

Time for Questions

Please ask questions by typing in webinar interface


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