AGENDACommerce advertising
Power of transacting consumers
About Flipkart ads
When to leverage Flipkart ads
Product portfolio
Salient features
COMMERCE ADVERTISING
POWER OF TRANSACTING CONSUMERS
100 MN Registered users
10 MN Daily visitors
7.2 MN Daily unique visitors
1 IN 5 visitors make a purchase
>1.6 MILLION HRS
of engagement
65%consumers’ income
exceeds 3l p.a.
between 18-35 years of age
80%80% 49%
graduates orpost-graduates
mid to senior Levelprofessionals
68%
Top 8 metroscontribute to
Of flipkart’s visitors
ABOUT FLIPKART ADSFlipkart ads is an end-to-end commerce advertising solution that lets brands engage with transacting consumers. Flipkart ads helps measure results right from awareness and consideration to purchase.
COMMECE ADVERTISING
WHEN TO LEVERAGE FLIPKART ADS
DURING PRODUCT
LAUNCHES AND
SUSTENANCE
BUILDING BRAND
AWARENESS
INCREASING
CONSIDERATION
IMPROVING
CONVERSIONS
PRODUCTPORTFOLIO
- PREMIUM ADS- BRAND STORIES- BRAND STORY CARDS
PREMIUM ADS
• First page first look
• High visibility of daily visitors
• Top of mind recall
• Non-intrusive ad format
• Seamless user experience
• Sharp targeting with profiled audience
• Native ad format
BRAND STORIES
• 6 scrollable cards. 6 different brands
• Each card features the ad of one brand
• Appears on the 2nd fold i.e soon after premium ads slot the part of the site that receives the highest amount of visual traffic
BRAND STORY CARDS
SALIENT FEATURES
- FULL FUNNEL MEASUREMENT
- CONSUMER TARGETING
- MULTIPLE FORMATS
• Showcases an uplift at each stage of the consumer’s shopping journey
• Measures the performance from awareness and consideration to purchase
• The right message to the right user at the right time
• High action and engagement rates
• Interactive ad formats
• In the form of show reels, banners, infeed cards, etc
FULL FUNNEL
MEASUREMENT
CONSUMER
TARGETING
MULTIPLE
FORMATS