Download - Agfa & Wide Format Inkjet. Agfa & Wide Format Inkjet The C3 concept Wide Format Addressable Market.

Agfa & Wide Format Inkjet

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• The C3 concept• Wide Format Addressable Market

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Agfa Graphics: Vision

• Agfa Graphics believes in the future of the printed medium as a powerful communication tool for:• Information (books, newspapers,..)• Packaging• Advertising & promotion

• We will therefore defend and promote the competitive position of printed media.

the Power of Print

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Agfa Graphics: Mission

Stay Ahead. With Agfa

Agfa Graphics wants to maximise stakeholder value by:

1. Improving our customers’ competitive position in prepress and industrial inkjet printing by offering them the means to grow profitably:

• Leading edge technology (= INNOVATIONS)• Complete solutions• High level service

2. Confirming and enforcing Agfa’s leadership position: technology, cost and market leader in the commercial and newspaper prepress and printing markets.

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Concept - AGFA C3 SYSTEMS

COMPLETE INTEGRATION

COMPLETE BENEFITSCOMPLETE SERVICES

C3 - systems offer completeness to the power of 3

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Concept - AGFA C3 SYSTEMS

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Concept - Complete integration

Complete integration of inks/heads/engine and workflow software guarantees a predictable and consistent high-quality output

INK

SYSTEMMEDIA

HEAD

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• Agfa's C3-Systems print on anything, thanks to UV technology.

• The number of applications are endless.

• Agfa is working together with you and partners to develop new applications.

• Key is the ability to develop unique applications that will build the business of your clients.

• The Agfa Application team will assist you in this process

Concept - AGFA C3 –SYSTEMS, a choice of applications

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Agfa’s C3 concept: A comprehensive “Go To Market” model.

• Designed in the best interest of the customer• Intended to establish a lasting and satisfying “supplier –

customer” business relationship

Born out of Agfa’s ability to:• Control the complete technology spectrum • Understand the complete scope of industrial applications • Adequately respond to the customer service & support

requirements

Agfa commits to a true “end to end responsibility”

in the best interest of the customer

Agfa Go To Market model: C3

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Imaging Imaging substratessubstrates (AgX (AgX

coatings on film, Al-coatings on film, Al-plates, paper, ...)plates, paper, ...)

Imaging Imaging substratessubstrates (AgX (AgX

coatings on film, Al-coatings on film, Al-plates, paper, ...)plates, paper, ...)

Imaging Imaging chemistry chemistry

(developers, fixers, (developers, fixers, dispersions, dispersions, emulsions, emulsions, pressroom pressroom chemicals)chemicals)

Imaging Imaging chemistry chemistry

(developers, fixers, (developers, fixers, dispersions, dispersions, emulsions, emulsions, pressroom pressroom chemicals)chemicals)

Focus on Focus on Graphics Graphics Market Market NeedsNeeds

Focus on Focus on Graphics Graphics Market Market NeedsNeeds

Imaging & appli-Imaging & appli-cation cation ‘know-how’ ‘know-how’

(color mgmt, (color mgmt, workflow, rendering, workflow, rendering,

screening, ..)screening, ..)

Imaging & appli-Imaging & appli-cation cation ‘know-how’ ‘know-how’

(color mgmt, (color mgmt, workflow, rendering, workflow, rendering,

screening, ..)screening, ..)

Integration in Integration in Imaging Imaging SystemsSystems

(CTF-, CTP-, (CTF-, CTP-, proofing-systems)proofing-systems)

Integration in Integration in Imaging Imaging SystemsSystems

(CTF-, CTP-, (CTF-, CTP-, proofing-systems)proofing-systems)

Inkjet is a coating techniqueInkjet is a coating technique• super-precise (3 pl per droplet)super-precise (3 pl per droplet)• super-accurate (300 > 1400 super-accurate (300 > 1400

dpi)dpi)• layers of 5 to 30µmlayers of 5 to 30µm• 1,5 m/s drop-on-demand1,5 m/s drop-on-demand

100 years imaging 100 years imaging expertiseexpertise, , now embedded in now embedded in millions lines of software code:millions lines of software code:

ApogeeX, Intellitune, Arkitex, ApogeeX, Intellitune, Arkitex, Sublima,...Sublima,...

Worldwide Worldwide supplier ofsupplier of Integrated Imaging SystemsIntegrated Imaging Systems for Printers & Convertors, incl. pre- for Printers & Convertors, incl. pre- & post-sales advice & service.& post-sales advice & service.

Short-Short-run run

printingprinting““digitalldigitall

y”y”

Concept - Inkjet & Agfa’s Traditional Core Competences

Inks are dispersions Inks are dispersions like photo-like photo-emulsionsemulsions

• pigment dispersions in water, pigment dispersions in water, monomers, solventsmonomers, solvents

• stabilizing & optimizing by filtrationstabilizing & optimizing by filtration• stirring & mixingstirring & mixing

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Strategic background

Industrial Inkjet constitutes the next technological frontier and will be a highly attractive market

• The graphics industry is characterized by accelerating technology lifecycles.

• The industry is shaping up for the new wave of digital printing: Inkjet.• Agfa’s Inkjet solutions target industrial applications, both UV-based:

• Wide Format (Anapurna and M-Press) • Single Pass (Dotrix).

Agfa is positioned to play a leading role in the HQ / HT segmentSolid match between Agfa’s core competencies and the key factors for success.Agfa build proprietary integrated systems to fully address end-user requirements. Agfa’s know-how (heads, ink, integration) allow a solid technological position.Agfa has the global service capabilities to deliver on customer satisfaction.

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:DOTRIX

• High-speed,

roll-to-roll industrial press

• 907 m2/hour single pass

63 cm [24.8 in] width

• Options: primer,

white-colour ink or varnish

• Finishing options: cutting, folding, creasing, lamination

• Grey scale print technology

M-PRESS

• Economical flatbed inkjet press

• Short and long runs

• Fully automated

• Flatbed

• 80 sheets (= 330 metres)

• Rigid & flexible substrates

• Grey scale print technology

• Options:

Primer, spot-colour ink, varnish

• Best Cost of Ownership (COO)

:ANAPURNA

• wide-format printers

signs & displays

• Choice of speed

• Choice of quality level

• Choice of investment

• Choice of any media (rigid/flexible)

• White-colour option (with XL2)

• Economical run-length up to 100 sheets/run

Agfa industrial inkjet solutions

Agfa’s three families of industrial inkjet systems address the segment specific needs

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Productivity / Application positioning

II. The products

Productivitym2/hour

1000

500

400

100

50

10

Roll-to-roll, -to-sheetFlexible packaging

printing

SheetsBillboard

PoPSigns

Rigids, Sheets, Roll-fedBillboard

PoP, Signs, Poster

1

2 :Dotrix

:M-Press

:Anapurna

Single Pass

Wide Format

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• The C3 concept• Wide Format Addressable Market

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Value total digital printing market amounts to 110 B€

Inkjet >50 B€

Desktop narrow format 42 B€

Industrial Wide Format 8 B€ Single Pass

Aqueous Solvent UV

2006 5 B€ 3 B€ 0,4 B€

2010 5 B€ 3 B€ 2 B€

Toner Based 60 B€

Agfa focus

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PRODUCTS

• POP (Point-of-Purchase) advertising• Signage

• informational, directional, corporate, branding

• Vehicle Graphics• Exhibition Graphics• Posters (indoor/outdoor)• Street Furniture• Window Graphics• Flags & Banners• Billboards• Truck Curtains• Building Wraps• GF Vinyl Banners• Aircraft Graphics• Ship Decoration

• Replaces analogue graphic screen printing

• “Disruptive technology”• Has a cost of ownership advantage

for run lengths up to 100 prints.• Offers more flexibility (versioning

etc…) • Shorter turn around time/job• Offers access to additional

applications / market segments.

The targeted wide format market

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The addressable wide format market

GRAPHICS DISPLAY MARKET

ANALOGUE OUTPUT

TECHNOLOGY

DIGITAL OUTPUT

TECHNOLOGY

SCREEN PRINTERS

COMMERCIAL PRINTERS

GRAVURE PRINTERS

FLEXO PRINTERS

AQUEOUS PRINTERS

ECO SOLVENT IKJET PRINTERS

AGGRESSIVE SOLVENT PRINTERS

UV PRINTERS

• Bill boards• Banners• Exhibit builders• Posters• Point of Sale• Point of purchase• City lights• Street furniture• Airport advertising • Railway advertising• Floor graphics• Short run packaging

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2008 Worldwide Wide format UV printer market (sales)

2665 printers

High end printer segment

575 printers

List price > €180K

Low end printer segment

2090 printers

Low end entry level

List Price

< €75 K

Low end

Mid Range

List price

± €100 K

HIGH END LOW END

REGIONAL SPLIT

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10%

40%

5%

24%

7%7% 2% 5%

Outdoor

TV

Radio

New spaper

Consumer Magazines

Business & Prof. Magazines

Cinema

Internet


Outdoor as % of total out of home advertising spending

7.45 7.78 88.79 8.94 9.24 9.73

0

2

4

6

8

10

12

2000 2001 2002 2003 2004 2005 2006

2006 ALL MEDIA ADVERTISING SPENDING

GREAT BRITAIN:

£9.585 MILLION

Source: Outdoor advertising association of Great Britain.

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$ Billion

2.6 2.7 2.6 2.9 3.2 3.5 3.8 44.4

4.85.2 5.2 5.2 5.5 5.8

6.3

0

1

2

3

4

5

6

7

1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

In 2005, advertisers spent $6.3 billion (up 8%) on outdoor advertising.

Source: Outdoor advertising association of America, INC.

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Wide format: a disruptive technology to graphic screen printing

Offset Flexo Screen Gravure Digital

Total cost per printed

m2

2007 Wide format break even

cost of ownership curve for Graphic

Screen Printing

productivity & pricing

2009 Wide format break even

100 sheets

150 sheets

:Anapurna

:M-Press 2009 Hybrid systems break even

600 sheets

Addressable part of screen print market: 2% 4% 20% 50%

350 sheets

Break point controlled by

2007 Hybrid systems break even

Combined input from: IT strategies; Web Consulting; SGIA; Agfa M-Press Market assessments

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Market Segments Wide Format

Segment High end

Graphic Screen

Mid end

Graphic Screen

Low end Graphic Screen

Photolabs Digital print Shops

Exhibit builders

Sign Shops

# sites WW >2.000 <3000

> 6.000

< 9.000

47.000 5.000 7.700 2.500 60.000

WW 2005 > 130.000 PFP-shops

New printer models address a wider variety of applications and increase the size of addressable market.

Technological enhancements in Heads & Inks brings up productivity and reduces cost of ownership..

Growth in UV is driven by quality, productivity, cost of ownership

advantage, environmental friendliness and ease of printing on

rigid surfaces.

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Single pass

WF

Market drivers for growth

Signs

commercial artwork

booksmagazinesnewspapers

posters

Billboards

wallpaperLabels

Vehicle Graphics

City lights

Banners

CDs

Light box advertising

POS/POP

certificates

Quality

Number copies

moneybillsDIGITAL PRINTER

PRESS

Printed on a press or on a printer?

pictures

faxes

letters

Tickets/tags

office copies

formspackaging

II. Industrial inkjet could unlock many applications

Industrial inkjet could unlock many analogue printed applications

Growth in UV is driven by quality, productivity, …

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Market drivers for growth - Industrial wide format

HP

CANON

EPSON

ROLAND

MUTOH

MIMAKI

SEIKO I

VUTEK

NUR

SCITEX VISION

GANDI

MD COLORSPAN

MUTOH

OCE

ZUND

COLORSPAN

INCA

DURST

NUR

SCITEX VISION

3M

VUTEK

INDUSTRIAL WIDE FORMAT INKJET

MARKET SEGMENTATION

AQUEOUS SOLVENT UV

PROFESIONAL CORPORATE WESTERN ASIAN LOW END

HIGH END

LOW END HIGH END MILD AGGRESSIVE INTERNAL SALES

EXPORT

Growth in UV is driven by environmental friendliness, …

UV – TECHNOLOGY: DISRUPTIVE TO

SOLVENT

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€500,000€450,000€400,000€350,000€300,000€250,000€200,000€150,000

€100,000€90,000€80,000€70,000€60,000€50,000€40,000€30,000€20,000€10,000

€5,000€3,000€1,000

. 1 3 5 10 20 30 40 50 60 70 80 90 100 200

Har

dw

are

Pri

ce

m2 / H.

UV Wide Format printing - a flourishing technology

UV PIJI.B. 07: 7.000

Aggressive Solvent PIJ

‘Eco’-Solvent PIJ

Aqueous TIJ

Aqueous PIJ

I.B. 07: 30.000

I.B. 07: 72.000

I.B. 07: 275.000

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Agfa on the way to lead industrial inkjet

• Anapurna was launched at Ipex 2006 in the medium and high end segment of digital UV printing

• Agfa’s position is gaining importance fast; from launch in Q2 2006 we already ramped up to 11% market share after one year.

4%6%

8%

9%

9%

8%11%

11%

13%

20%

Market share in European shipments Q2 2007

Agfa MARKET SHARE FC2007W.W. MARKET 2007 HIGH LOW HIGH END LOW END

EUROPE 234 595 16% 11%ROW 43 85 5% 1%NAFTA 170 935 6% 1%LATAM 26 128 20% 4%ASPAC 17 34 35% 12%TOTAL 489 1777 12% 5%

Grand total 2265 Grand total market share:7%

Market share equipment – based on 2007 sales