Aim for Style
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You are Aimco. And that’s an awesome thing. Did you know that customers are actually
deciding what they think about you, before
deciding to buy or renew their apartment
home with you? You are a direct reflection of the home they are considering. And much like
you’d take special care to “dress to impress” if
guests were coming to a party at your home,
you should also look your best to celebrate the
arrival of potential customers. It’s the first step
in successful selling. Remember– everything
from your clothing to your grooming to your
smile and handshake play a huge role in the
customer’s buying decision.
Before we talk style - let’s talk sports.Why sports? Because we’re a hard working, fun,
successful team. And much like a sports team,
the more we are cohesive in our approach and
attitude, the more we’ll achieve our goals. So while
we applaud each person’s individuality, it’s also
good to have some guidelines that help bring
our individual styles together to strengthen the
positive image at each of our communities.
Ok, now let’s talk style. The old saying goes, “You never get a second
chance to make a first impression.” So think
of this as your chance to exude confidence.
Show your sense of style paired with a sense
of pride. Add a little charisma, and you’re
aiming for a style that makes you feel great.
So What’s Aim For Style?We know that sometimes it can be little
intimidating to try to figure out exactly what
works best for work. So, we hired some savvy
stylists to help us create an easy-to-use style
guide to help you find ways to adapt your own
wardrobe to suit the season, stay on trend, and
fit in with the style and culture of Aimco. We
are excited to see how you add your own special
look to our brand.
Aimco’s Dress Code
Aim for Style INTRODUCTION
HelpfUl TIp: When you get
dressed for work, look in the
mirror and ask yourself “What’s
the first thing a potential customer
will notice about me? Will they be
inclined to sign on the dotted line?”
Element
OF STYLE
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lUxURy:1045 on the Park
3400 Avenue of the Arts
Broadcast Center
Calhoun Beach Club
HillCreste (CA)
Hyde Park Tower (IL)
Latrobe
New York City
Ocean House on Prospect
OneCanal
Palazzo at Park La Brea
Palazzo East at Park La Brea
Park and 12th
Park Towne Place (PA)
Preserve at Marin
Riverloft
Riverside (VA)
The Sterling
The Crescent at W. Hollywood
The Villas at Park La Brea
Yacht Club at Brickell
WHAT’S My STyle?
Aim for Style WHAT’S My STyle?
URBAN/SUBURBAN:100 Forest Place (IL)
865 Bellevue
Arbours of Hermitage, The
Auburn Glen
Bay Parc Plaza
Bay Ridge at Nashua
Bayberry Hill Estates
Boulder Creek
Burke Shire Commons
Canterbury Green
Canyon Terrace
Casa Del Mar @
Baymeadows
Cedar Rim
Center Square
Charlesbank
Chestnut Hall
Chestnut Hill Village
Chimneys of Cradlerock
Colony at Kenilworth
Creekside (CO)
Elm Creek (IL)
Evanston Place (IL)
Farmingdale (IL)
Four Quarters Habitat
Foxchase
Georgetown (MA)
Granada
Grand Pointe
Greens (AZ)
Heritage Park Escondido
Senior Community
Heritage Park Livermore
Senior Community
Heritage Village Anaheim
Senior Communit
Hidden Cove (CA)
Hidden Cove II
Hillmeade
Horizons West Apartments
Hunt Club (MD)
Hunter’s Chase (VA)
Hunters Glen (NJ)
Indian Oaks
Island Club (CA)
Key Towers
Lakeside (IL)
Lakeside at Vinings
Mountain
Los Arboles
Malibu Canyon
Maple Bay
Mariners Cove (CA)
Meadow Creek
Merrill House
Monterey Grove
Oak Park Village
Pacific Bay Vistas
Pacifica Park
Paradise Palms
Parktown Townhouses (TX)
Parkway (VA)
Pathfinder Village
Peachtree Park
PeakView Place
Peppertree
Pine Lake Terrace
Plantation Gardens
Post Ridge
Ramblewood (MI)
Ravensworth Towers
Reflections (Virginia Beach)
Remington at Ponte Vedra Lakes
Rosewood
Royal Crest Estates-Marlboro
Royal Crest Estates-Nashua
Royal Crest Estates-North
Andover
Royal Crest Estates-Warwick
Runaway Bay (Lantana FL)
San Melia
Savannah Trace (IL)
Scotchollow
Shenandoah Crossing
Signal Pointe
Signature Point
Springwoods at Lake Ridge
Spyglass at Cedar Cove (MD)
Stafford
Element
OF STYLE
Steeplechase (MD)
Stonecreek Club
The Bluffs at Pacifica
The Lodge on the
Chattahoochee
The Peak at Vinings
Mountain
The River Club
The Timbers
The Views at Vinings Mountain
Towers of Westchester Park
Township at Highlands
Twin Lake Towers (IL)
Vantage Pointe
Villa Del Sol
Village in the Woods
Village of Pennbrook
Villages of Baymeadows
Villas of Pasadena
Vista Del Lagos
Waterford Village
Waterways Village
Waverly Apartments
Wexford Village
Willow Bend (IL)
Windrift (CA)
Windsor Crossing
Windsor Park
Woods of Williamsburg
Yorktown Apartments (IL)
NICHe:2900 on First Apartments
707 Leahy
Bank Lofts
Boston Lofts
Broadway Lofts
Flamingo South Beach
Flamingo North Tower
Lincoln Place
If you are going to be at more than one property for the day, dress for the more conservative property.
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Aim for Style
510152025
luxury style
urban/suburban style
niche style
helpful tips
name badges
Aim for Style TABle Of CONTeNTS
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lUxURyDRY CLEAN / IRON
Aim: Tailored and professional, with a splash of confidence and a side of charm.
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lUxURy WOMeNDRY CLEAN / IRON
Simple, always-look-great, style requirements.
The base color of your wardrobe must
be black, blue, gray, or chocolate brown.
Choose what you feel best in and what
matches the season and your personal
color palatte. A wardrobe of classic basics
in these colors can be mixed and matched
in infinite ways.
SkIRTS & DReSSeS: 4” max above knee when sitting
TOpS: Must be tailored or fitted
SlACkS: Choose a tailored fit hemmed to 1/4- 1/2” off the floor
SHOeS: Show a little toe or hide them. But remember, all shoes must cover your heel or have a back strap
Element
OF STYLEARMeD TO SUCCeeD. If your dress or top is sleeveless, you’ll need to wear a blazer or sweater.
Aim for Style lUxURy
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lUxURy WOMeN Do feel free to wear: Bold colored tops to brighten up your base outfits.
And belts with small to medium buckles.
It’s not ok to wear: Bold-colored dresses, shorts, capris, patterned tights or
hose, skinny pants, tall boots, cleavage-baring tops or
dresses, flip-flops or thong sandals with or without a heel.
LOOK One, Bold top, classic suit LOOK TWO, Bold top, modern ankle-length pant LOOK THRee, Separates: tailored jacket, slim pant
Aim for Style lUxURy
WhAt tO ADD AND SuBtRACt
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lUxURy MeNDRY CLEAN / IRON
Let’s start with the basics. The base color of your wardrobe must be black, blue, gray, or chocolate
brown. If you feel most dapper in gray - go for it. Feel most confident
in blue? That’s fine. Or have some of each to spice up your week.
SpORT COATS: must be styled with 1 or 2 buttons
SlACkS: choose a tailored fit with a medium break (slack should hit midway between the top of your loafer and the top of your shoe sole)
SHIRTS: wear a button-down, collared shirt underneath your sport coat. Can be long or short-sleeved
SHOeS: choose loafers or lace ups. Make sure they are nicely polished and in good shape
SUBTle SUCCeSS. For shirts, ties, slacks and sport coats, please choose solid colors or subtle patterns. Let your personality take center stage, not a bold plaid or paisley.
Element
OF STYLE
Aim for Style lUxURy
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lUxURy MeNDo feel free to wear: You can choose to wear crew neck or v-neck sweaters.
Add belts that have a moderate buckle, a pocket
square if you wish, a wristwatch if you’d like. If you
wear rings, please do not wear more than two.
It’s not ok to wear: Khaki or lighter-colored slacks, bold colors, polo
shirts, hats, piercings or earrings, necklaces,
bracelets or visible tattoos.
LOOK One, Classic suit, tie and pocket square
LOOK TWO, Modern suit, no tie LOOK THRee, Sport coat, sweater and tie
ADD thESE LOOKS tO YOuR MIX
Aim for Style lUxURy
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URBAN/SUBURBAN
GENtLE CYCLE
Aim: Current and classic at
the same time. A timeless style that
works from city to suburb.
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U/S WOMeNGENtLE CYCLE
The beautiful, required basics.The base colors of your wardrobe must
be black, blue, gray, or chocolate brown.
Choose the color that makes you feel the
best. Just because the colors are “basic”
doesn’t mean your style can’t shine through.
Element
OF STYLEARM IN ARM fOR A gReAT lOOk: If your dress or top is sleeveless, you’ll need to wear a sweater or jacket.
Aim for Style URBAN / SUBURBAN
SkIRTS & DReSSeS: 4” max above knee when sitting
TOpS: Must be tailored or fitted
SlACkS: Choose a tailored fit hemmed to 1/4- 1/2” off the floor
SHOeS: Show a little toe or hide them. But remember, all shoes must cover your heel or have a back strap
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U/S WOMeN Do feel free to wear: Bold-colored tops or sublte patterns to add some “pop”
or personality, fitted ankle pants, belts with small or
moderate buckles.
It’s not ok to wear: Bold-colored dresses, shorts, capris, patterned tights or
hose, skinny pants, tall boots, cleavage-baring tops or
dresses, flip-flops or thong sandals with or without a heel.
LOOK One, Separates: Coordinating jacket & slacks
LOOK TWO, Fabulous wrap dress in base colors LOOK THRee, Belted sweater with top and slacks
Aim for Style URBAN / SUBURBAN
WHAT TO ADD TO GREAT BASICS
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U/S MeNDRY CLEAN/IRON
First, build some good-looking basics.
The base color of your wardrobe must be
gray, black, blue or chocolate brown. Choose
the color that gives you the most confidence.
Mix it up for different seasons or different
days of the week.
SlACkS: choose a tailored fit with a medium break (slack
should hit midway between top of your loafer
and top of your shoe sole).
SHIRTS: Must be a long-sleeved, button-down, collared shirt.
SHOeS: choose loafers or lace ups. Make sure they are nicely polished and in good shape
Aim for Style URBAN / SUBURBAN
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U/S MeNDo feel free to wear: You can choose to wear crew neck or v-neck sweaters.
Add belts that have a belt moderate buckle or a
wristwatch if you’d like. If you wear rings, please do
not wear more than two.
It’s not ok to wear: Khaki or lighter-colored slacks, sport coats,, bold
colors, hats, piercings or earrings, necklaces,
bracelets or visible tattoos.
LOOK One, Button-down shirt, v-neck sweater & slacks LOOK TWO, Basic button-down shirt with slacks LOOK THRee, Button-down shirt, tie and slacks
NOW, BuILD ON YOuR BASICS.
Aim for Style URBAN / SUBURBAN
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NICHeCOLD / DELICAtE
Aim: A place all one’s
own, with a style to match. Creative
and on-trend but never over-the-top.
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NICHe WOMeN
COLD / DELICAtE
First, a few look-great requirements
The base color of your wardrobe must be
gray, black, blue or chocolate brown. You
know what you look and feel best in, so pick
that color and get styling.
SkIRTS & DReSSeS: 4” max above knee when sitting
TOpS: Must be tailored or fitted
SlACkS: Choose a tailored fit 1/4 -1/2” off the floor
SHOeS: Show a little toe or hide them. But remember, all shoes must cover your heel or have a back strap
Element
OF STYLE
We kNOW yOU HAVe gReAT ARMS BUT... If your dress or top is sleeveless, you’ll need to wear a sweater or jacket.
Aim for Style NICHE
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NICHe WOMeN Do feel free to wear: Bold-colored tops, tights and hose (patterns okay),
fitted ankle pants, tall boots, skinny pants, dark jeans
(including skinny) and tattoos. Tattoos are fine as long
as they are not visible on neck or face. And your tattoo
art matters – no nudity or potentially offensive content.
It’s not ok to wear: Bold-colored dresses, shorts, capris, cleavage-baring tops,
flip-flops or thong sandals with or without heels.
LOOK One, Jacket, patterned top, skinny jeans and tall boots
LOOK THRee, Blousy top, belted, straight leg ankle pants and booties
LOOK TWO, Sweater and skirt with great accessories including a belt and mary janes
GOING BEYOND thE BASICS.
Aim for Style NICHE
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NICHe MeNCOLD / DELICAtE
A great look starts with the basics.
The base color of your wardrobe must
be black, blue, gray, or chocolate
brown. Choose the colors you know
you look best in and that will give you
confidence throughout the day.
SlACkS: choose a tailored fit with a medium break (slack should hit midway between top
of your loafer and the top of your shoe sole).
SHIRTS: Wear a long-sleeved, button-down, collared shirt
SHOeS: Choose loafers or lace ups. Make sure they are nicely polished and in good shape.
Aim for Style NICHE
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NICHe MeNDo feel free to wear: Crew, v-neck or cardigan sweaters. Add a vest or sport
coat. Try belts that have a moderate buckle, a pocket
square or a wristwatch. If you wear rings, do not wear
more than two. You can wear dark jeans including
skinny, rolled-up sleeves and cuffed pants. Tattoos are
fine as long as they are not visible on neck or face.
It’s not ok to wear: Khaki or lighter-colored slacks, bold colors,
polos, hats, necklaces, bracelets, visible piercings
(including tongue ring), gauging. Tattoo art also
matters – no nudity or potentially offensive content.
LOOK One, Button down,cardigan, casual slacks LOOK TWO, Fitted button-down, sport coat, dark wash jeans
LOOK THRee, Button-down, tie with vest, black jeans
NOW, ADD SOME OF YOuR OWN pERSONALItY.
Aim for Style NICHE
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HelpfUl TIpSDO NOt WASh
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pOlISH- WOMeN
DRY CLEAN / IRON
Polish your look from head to toe:We appreciate that you take grooming seriously- paying attention
to details that help you achieve that professional, confident look.
HAIR:• Make sure your hair is clean, styled, out of your face and looks polished.• Color yourself successful. Please choose only naturally- occurring colors • Roots coming in? Need a trim? Make an appointment.
NAIlS:• Must be well-groomed.• Light neutrals on fingers and classic colors on toes: shades of neutrals, reds, corals, pinks and mauves.• If wearing open-toe shoes, your toes must be ready for show!
MAke Up:Always wear natural- looking makeup to accentuate your natural beauty. Lips and eyes at bare minimum. And add a smile for good measure.
pIeRCINgS:Only one per ear. No other visible piercings, including tongue, and no gauging.
Aim for Style pOlISH - WOMeN
ElementOF STYLE
Hint: don’t forget upper lip and eyebrows for the ultimate polished look.
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pOlISH- MeNDRY CLEAN / IRON
HAIR: Show your put-together side. Make
sure your hair is clean and groomed each
day. Keep it trimmed and cut so you look
your best. After a break or vacation, keep
your hair growth to 1” or less from your usual
cut. Or get a quick cut before you return!
fACIAl HAIR Must look professional, well-
groomed and trimmed short when at work.
Hint: That includes keeping nose and ear
hairs trimmed.
NAIlS: Must be well-groomed.
Now, what about the details?
ElementOF STYLE
Aim for Style pOlISH - MeN
23Aim for Style ACCESSORIES
Accessorize your personality.While our chic basic wardrobe is a great
way to keep all of us looking like a team,
accessories are the ultimate way to sparkle
and add your individual style. Plus, they’re
an inexpensive way to change up your
wardrobe and keep it fresh. So don’t leave home without them.
It’s amazing how a different necklace and
earrings can change the entire look of an
outfit. Use your different pieces to pull your
outfit together and make your entire look
more polished.
ElementOF STYLE
ACCeSSORIeSDO NOt WASh
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CHOOSe UNexpeCTeD COlOR like turquoise or
coral to add pops of color
to your outfit.
ONe OR THe OTHeR a statement necklace
with smaller earrings, or
statement earrings with
a smaller necklace. Don’t
have the two compete.
leSS IS MORe. Simple can be stunning.
Stay away from huge,
bulky earrings, tons of
bracelets and layers of
necklaces.
USe A BelT to flatter your figure by
cinching it around your
waist on tops or dresses to
create a more tailored look.
STAy AWAy
from potentially offensive
accessories like skulls,
snakes, etc. If in doubt -
opt for simple.
Aim for Style ACCESSORIES
ACCeSSORIeSDO NOt WASh
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You deserve a badge of honor.Your name is an element of your personal
style, so wear it proudly on your name
badge. And if you have one of our new
badges that rewards your high customer
satisfaction score from resident surveys,
wear it with double pride. Our name
badges are a constant reminder that
we’re part of a unified team, dedicated
to providing exceptional service to our
customers and communities. So pin it on,
put on a smile, and show everyone what
you’re made of.
Aim for Style NAME BADGES
NAMe BADgeSDO NOt WASh
26Aim for Style HelpfUl TIpS
lOOk gOOD. feel gOOD. WORk BeTTeR.When you look your best, you are at your
best. So take an extra minute, check the
mirror and make sure you feel confident,
comfortable and great about how you look
each day. You’ll be surprised how much
that shines through to coworkers and
customers. If something doesn’t make you
feel your best... Change it. The extra minute
spent will be worth it.
lOOk! UNDeR THeRe! Don’t underestimate undergarments. They
play a big role in how your clothes fit and
how professional you look. Women, treat
yourself to a bra fitting to get the right size.
Always wear a nude color to be safe. Men,
we recommend a v-neck undershirt instead
of a crew neck so it is not visible. Men and
women, we don’t want to see underwear
waistbands or panty lines. Please avoid ultra
low-rise jeans or pants and sheer fabrics.
If THe STyle fITS, WeAR IT.Properly fitted clothing makes you look
better and more professional. It shows off
your best attributes. So wear the right size
clothing and if you need to get a piece
altered, head to a tailor for the perfect fit.
yOU’Re MAkINg Me BlUSH.Women, the right makeup can transform
a face. So use it to your advantage to look
polished and bring out your best features.
Never over-do it.
eyeS RIgHT HeRe.Women, as you interact with customers,
think about what part of your style
will draw their attention. If you want
people to notice your beautiful face,
wear a statement necklace to draw the
eye upwards. If you want to accentuate
the smallest part of your body, wear a
belt at your natural waist. You can also
accentuate it by buttoning your jacket or
sweater right underneath your chest.
ReADy. Aim. STyle.gUy TAlk.Simple tips for you stylish guys. Match your
socks to your dress shoes (i.e. black socks
w/ black shoes, brown socks w/ brown
shoes). Match your belt with your shoes.
Find a tailor you like – they can transform
even a moderately priced jacket or pant
into a dapper version just by making it fit
you perfectly.
WRINkleS ARe NOT Sexy.A wrinkle never made someone look more
distinguished. Buy an iron or steamer.
Know how to use them. Use often. Make
sure you are pressed for success.
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Element
OF STYLE
pRep lIke A pRO.We recommend you keep these items on hand to be prepared for any customer... or bad hair day.
HairsprayMintsPerfumeStain removerLip glossCombPennail FileMirrorSnack barLotionPain relieverTissueHand Sanitizer
BASICS
Aim for Style BAG BASICS
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Element
OF STYLE
For more individual style, shop local boutiques. Some are very affordably priced.
Do not shop at Walmart, Target, or Costco for your work clothes.
SHOP
Aim for Style WHERE TO SHOP
Where to For best bets on wardrobe basics:- nordstrom- Ann Taylor- Banana Republic- Macy’s
For great style at discount prices:- nordstrom Rack- Steinmart- Men’s Warehouse
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