“If you can’t measure, you can’tmanage it…”
…if you can’t manage, you can’t control it.
And if you can’t control,
you won’t manage to
IMPROVE it
Agent
Origin
Destination
Weight (Chargeable)
Weight CHARGES
Fuel + Security
SURCHARGES
Execution date
Airline
Analytics vs. Data Mining
Because Data Ages
Must Be Actionable
ImperativesRequired to Market Intelligence Work
"Making Visions a Reality"
Market
Entry
Before entering
new markets!
Assess how much
volumes to expect,
and particularly
how competitive
those Markets are
going to be
"Making Visions a Reality"
Network
Planning
Because air cargo
is a one-way
business
Outbound and
inbound flows must
be well balanced
"Making Visions a Reality"
Tap into Markets
beyond the reach of
your network
Stitch “off-line
stations” to your
flight schedule
Interlining
"Making Visions a Reality"
Key
Accounts
&
Preferred
Carrier
Management
Encourage loyalty &
partnership
And reward the
results the Two
achieve together
"Making Visions a Reality"
Pricing
&
Procurement
of Airfreight
Capacity
Fact-based
negotiations remove
uncertainty
And Yield
Management
optimizes the bottom
line