Application Travel Challenge – May 2012

Brief : promote AF new routes to Southern Europe

Solution : play a drag&drop jigsaw and form picture of a landmark or landscape that highlights cities served by Air France new routes. Players to enter lucky daily draws to win one AF ticket to travel South….

..before display new flight offers

Results

75,000 new fans

35,000 registered forms and 75% increase opt-ins

Earned media

20,000 users driven by Open Graph viral channel

3 millions organic friend-to-friend impressions

3,500 clicks on « Book now » action