UNIQUE NEW SPONSORSHIP: AIR SHOWS• Top North American Air Shows
• Attended Annually by Tens of Millions
• Captive Audience with Attractive Demographics
• Uncluttered Marketing Environment
The 2016AIR SHOW
EXPERIENCE SERIES
© 2016 LiveAirShowTV/Hurst Media Group All Rights Reserved.
Who Sponsors Reach with Air Show Audiences
18 - 34; 34%
35 - 54; 45%
AGE
Male; 60%Female;
40%
GENDER
Source: International Council of Air Shows
1 - 4 Hours; 38%
4 - 8 Hours; 47%8+
Hours; 11%
SHOW DWELL TIME
© 2016 LiveAirShowTV/Hurst Media Group All Rights Reserved.
Computers & Technology;
10%
Man-agement, Sales & Market-ing; 22%
Profes-sional
Services; 14%
OCCUPATIONSome
College; 37%
High School Gradu-
ate; 16%
4-Year Degree;
27%
Post Gradu-
ate; 16%
EDUCATION
$18K - $35K; 16%
$35K - $75K; 34%
$75K - $100K; 16%
$100K +; 25%
HOUSEHOLD INCOME
Who Sponsors Reach with Air Show Audiences
Source: International Council of Air Shows© 2016 LiveAirShowTV/Hurst Media Group All Rights Reserved.
… are regular participants in many activities:
• 48% hike/jog/walking.• 32% biking.• 28% Theater/concerts/
shows.• 21% Watersports/boating.
… also attend major sporting events:
• 39% NFL• 19% NCAA Football• 27% MLB• 23% NASCAR
Who Sponsors Reach with Air Show Audiences
…are Affluent:• 65% own their home.• 43% bought a new
car/truck in last 3 years.• 28% have an
investment portfolio.• 10% own a vacation
home
BASED ON ATTENDEE SURVEYS, AIR SHOW AUDIENCES…
Source: International Council of Air Shows© 2016 LiveAirShowTV/Hurst Media Group All Rights Reserved.
On-Site Benefits for B2B Sponsors
A High-Energy, Thrilling EnvironmentVIP Hospitality Chalets, Special Access for Guests & ClientsUnforgettable Siteseeing Flights and RidealongsMeet & Greets with World-Class PilotsAstronaut and Celebrity Pilots Speaking EngagementsUp Close with Amazing Military & Corporate Airplanes
© 2016 LiveAirShowTV/Hurst Media Group All Rights Reserved.
Large Exhibit/Sales Footprints AvailableUncluttered Setting for more Effective MarketingExcellent Brand Density of ExposureGreat for Sampling, Contests and Product GiveawaysPartnerships with Non-competing Products and ServicesIntense Fan LoyaltyIdentification with Popular Charitable Causes
On-Site Benefits for B2C Sponsors
© 2016 LiveAirShowTV/Hurst Media Group All Rights Reserved.
On-Site Benefit for All Sponsors
Air show fans are captive; they stay at show all day.Fans are emotionally engaged, sharing common themes of excitement, amazement, inspiration and awe. Fans leave happy: unlike sporting events, there are no winners and losers - everyone enjoys the show together.Fans consider air show admission a great family entertainment value, have time and money to spend on-site.
© 2016 LiveAirShowTV/Hurst Media Group All Rights Reserved.
The Air Show Experience platforms facilitate effective execution of sponsorship objectives, including:
Brand Messaging Sales/Activations Social Media InteractionsContent on the platforms…• Integrates your brand, ensuring
constant fan interaction• Can be custom-created to associate
with show performers, storylines• Carries on after event• Is Interactive and social • Delivers measurable results• Produces actionable data
The Airshow Experience PlatformsMultiple Channels for Innovative Marketing
Video Walls
Hospitality Venue
Social Media
Mobile App
Digital Signage Kiosks
Digital Distribution
© 2016 LiveAirShowTV/Hurst Media Group All Rights Reserved.
HOSPITALITY & EXHIBIT SPACE
EXECUTION• We work with show to fulfill sponsor
needs for exhibit space or hospitality.• Exhibit traffic is driven by contests, geo-
enabled app, in live video feed.• Can include interviews with company
representatives.
BENEFITS• Direct touchpoint with upscale
consumer audiences.• Outstanding sampling opportunities.• Uncluttered by other non-endemic (non-
aviation) marketers.
The Airshow Experience PlatformsMultiple Channels for Innovative Marketing
© 2016 LiveAirShowTV/Hurst Media Group All Rights Reserved.
LED WALLS EXECUTION• Live, “must watch” production for
audiences on-site.• Sponsorship integrated into content.• Cross-promotion of other platforms,
sponsor exhibit.
BENEFITS• 68% Message retention of (vs. 10% for
just PA “reads”)• Sponsor’s content.• Drive on-site sampling.• Drive sponsor website and social media
traffic.
The Airshow Experience PlatformsMultiple Channels for Innovative Marketing
© 2016 LiveAirShowTV/Hurst Media Group All Rights Reserved.
MOBILE APP EXECUTION• Compelling content integrated with
other platforms• Interactive participation: voting,
contests, social posting
BENEFITS• Database of participants• Sponsor branding• Sponsor content• Couponing• Push messaging
The Airshow Experience PlatformsMultiple Channels for Innovative Marketing
© 2016 LiveAirShowTV/Hurst Media Group All Rights Reserved.
DIGITAL DISTRIBUTION EXECUTION
• Global extension of on-site feed multiplies sponsor exposure.
• Partnerships with major digital content distributors.
• Pre-, during and post-broadcast promotion by distributors.
BENEFITS• Remains available on-demand• multiplier of in-show sponsor exposure• Allows real-time call to action for sponsors• Drive sponsor website and social media
traffic
The Airshow Experience PlatformsMultiple Channels for Innovative Marketing
© 2016 LiveAirShowTV/Hurst Media Group All Rights Reserved.
SOCIAL MEDIA EXECUTION• Sponsors SM feeds are layers on top of
race and race team feeds• SM producer continuously cross-posts,
drives trends and promotes sponsor SM
BENEFITS• Measurable growth in captured SM customers• SM traffic spike during and after event• Allows real-time call to action for sponsors• Allows sponsor “influencer” status
opportunity
The Airshow Experience PlatformsMultiple Channels for Innovative Marketing
© 2016 LiveAirShowTV/Hurst Media Group All Rights Reserved.
DATE MARKET DMA ATTENDANCEMarch 16 Tampa FL 13 200,000 April 20 Lakeland FL 250,000 May 18 Wantagh NY 1 125,000 May 25 Kingstown RI 200,000 June 15 Dayton OH 65,000 July 20 Oshkosh WI 35 400,000 July 27 Seattle WA 14 200,000
August 10 Chicago IL 3 1,500,000August 24 Ypsilanti MI 100,000 August 24 Cleveland OH 19 75,000
September 7 Fort Worth TX 5 50,000 September 28 Sacramento CA 20 100,000 September 28 San Diego CA 28 500,000
October 12 Millington TN 80,000 October 19 Lake Charles LA 100,000 October 26 Atlanta GA 9 150,000 October 26 Houston TX 10 100,000
November 2 Pensacola FL 100,000
Choice of Air Shows Across Many Top DMAs
With over 250 annual North American air shows, virtually
every major market is covered. Sponsors choose shows best suited to their customer base
and marketing goals.
SELECT 2015 Air Shows
© 2016 LiveAirShowTV/Hurst Media Group All Rights Reserved.
ACTIVATION Aggregated Single Show
On-Site Benefits (16 Show Days) Average
EXHIBIT/SAMPLING Exhibit Foot Traffi c 127,500 21,250Samples Distributed 63,750 10,625
HOSPITALITY ChaletComplimentary Guest Passes
On-Site Signage/RecognitionJumbotron Physical Signage Impressions 4,250,000 708,333PR/Verbal Announcements Impressions 4,250,000 708,333Opportunity to speak/intro. (b) Impressions 850,000 141,667Jumbotron Billboard (b) Impressions 15,937,500 2,656,250Jumbotron Commercial (b) Impressions 16,575,000 2,762,500
Website/Digital/Social MediaWebsite Visits Driven Unique Visits 85,500 14,250New Facebook/Twitter Likes/Followers 12,750 2,125
Official Programs/PublicationsPrograms, Tickets, etc. Impressions 637,500 106,250
AGGREGATE SPONSORSHIP SUMMARY
Sponsorship PackageSummary Value & Benefits
© 2016 LiveAirShowTV/Hurst Media Group All Rights Reserved.
Aggregate Value Average Single(6 Shows) Show Value
VALUATION Show Attendance (All Days) 850,000 141,667
On-Site Benefits$71,000 $11,833
On-Site Signage/Recognition$515,738 $85,956
Website/Digital/Social Media$639,600 $106,600
Official Programs/Publications$27,094 $4,516
Total Tangible Value $1,083,131 $180,522Intangible Value $806,933 $134,489TOTAL VALUE $1,890,064 $315,011
AGGREGATE SPONSORSHIP SUMMARY
Sponsorship PackageSummary Value & Benefits
Total Value all Benefits: $1.0 MillionPackages will be custom-built for sponsors based on number of shows, which platforms are utilized and what creative used
© 2016 LiveAirShowTV/Hurst Media Group All Rights Reserved.
Throttle Up Your Return on 2016 Sponsorship Spending
“Air shows are likely to grow even more popular with marketers as they learn of the events’ unusually broad-based demographics and fan loyalty.”- Adweek
“We sponsor a lot of events - this [“Thunder Over the Boardwalk”, the Atlantic City Air Show] is the event that our customers remember through out the year and start asking early for tickets to.” - Brian Juleskusky
Senior VP, Bank of America
“All of the feedback was unanimous. They loved the location and VIP treatment - many of them had been to the show before, but not like this! It was a great opportunity for us to spend time with them and we can't wait for next year!”- Pepe Miller
VP, Ad Sales, Midwest Region Discovery Networks
“Fina is involved with air shows for three reasons. First, it’s the most efficient event marketing vehicle we’ve found in terms of cost. Second, we achieve a greater density of brand awareness… Third is the opportunity we have to interact with a large crowd. For us, it means signing up credit cards. For another sponsor, it may mean product research. The opportunities are limitless.” - Mark Palmer
Manager, Corporate Communications, Fina Oil & Chemical Company
For more details, contact Phillip Hurst407.399.3300
© 2016 LiveAirShowTV/Hurst Media Group All Rights Reserved.