TK Marketing Presentation
Turkish Airlines’ Rankings
Turkish Airlines’ Figures
Brand Value
Products & Advantages
Subsidiaries of TK
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TK Marketing Presentation
11 11𝑡ℎ in World Rankings (Domestic + International pax)
1 1𝑠𝑡 in Europe
In terms of destinations
Operating Fleet
12 12𝑡ℎ in World Rankings
ASK Ranking
15 15𝑡ℎ in World Rankings
Number of Countries
Global Rankings (Traffic & Operation)
2 2𝑛𝑑 in Europe Rankings
(among legacy carriers)
Number of Passengers (2014)
4 4𝑡ℎ in World
In terms of destinations
Number of Destinations
1 1𝑠𝑡 in Europe
In terms of destinations
2 2𝑛𝑑 in World
In terms of destinations
Number of Destinations (From Single Hub)
RPK Ranking
13 13𝑛𝑑 in World Rankings
7 7𝑡ℎ in World Rankings
(international pax)
1 1𝑠𝑡 in World
In terms of destination country
1 1𝑠𝑡 in Turkey
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TK Marketing Presentation
Quality Achievements – Europe’s Best Airline
2015
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TK Marketing Presentation
Service Quality Service Quality
1 World’s Best Business Class
Lounge
1 Europe’s and
South Europe’s Best Airlines
Quality Achievements – Global Rankings
Seat
Airline of the Year Turkish Airlines has received the awards in 3 category at the 2016 Air Transport News Awards
ceremony.
• Turkish Airlines: Airline of the Year,
• Turkish Cargo: Cargo Airline of the Year,
• Turkish Technic: MRO Company of the Year.
Aviation Leader of the Year
Temel Kotil, Ph.D. President and CEO of Turkish Airlines has been chosen "Leader of The Year" in
2014 Air Transport News Awards
CEO of the Year CEO of Turkish Airlines, has won the prestigious Executive Leadership category at the 2014 Airline
Strategy Awards in London
The Best in the World Turkish Airlines has been once again voted as the best in the world, receiving another prestigious
award at the CAPA Aviation Awards for Excellence in 2014
Catering
2 World’s 𝟐𝒏𝒅 Business Class
Catering
2 World’s 𝟐𝒏𝒅 Premium
Economy Class Seats
Catering
2 World’s 𝟐𝒏𝒅 Economy Class
Catering
Service Quality
1 World’s Best Business
Class Lounge Dining
The World’s Best Business Class Lounge 2015
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TK Marketing Presentation
Turkish Airlines’ Rankings
Turkish Airlines’ Figures
Brand Value
Products & Advantages
Subsidiaries of TK
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TK Marketing Presentation
Turkish Airlines flies to more countries than any other airline
*Light red destinations are opened for reservation. Blue destinations are planned to launch soon in 2016 & 2017 based on aircraft availability & upon obtaining the authorizations 6 / 40
TK Marketing Presentation
Turkish Airlines flies to more countries than any other airline
*Blue countries indicate current flight map. 7 / 40
TK Marketing Presentation
World’s
#4 Airline
In terms of destinations
Europe’s
#1 Airline
In terms of destinations
Europe’s
#1 Airline
In terms of number of destinations
from single hub
World’s
#2 Airline
In terms of number of destinations
from single hub
Turkish Airlines flying to
285 destinations
in 113 countries all around the world. (Mar'16)
World’s
#1 Airline
In terms of destination country
Network Development – Network Size (As of Mar'16)
With 8,900 flights per week reaches 74% of all destinations at least daily 8 / 40
TK Marketing Presentation
Network & Passenger Development
0
2,000
4,000
6,000
8,000
10,000
12,000
95 120 145 170 195 220 245 270 295
Number of Destination
Landing Per Week
14.1 M
16.9M
22.6M
25.1M 2010 - 153
29.M
2011 - 180
32.6M
2012 - 202
39.0M 2013 - 232
48,3M
2014 - 261
54,7M
2015 –
299* 61,2M
2009 - 154 2008
143
2006-131
2005 - 107
*Fleet
72,4M
pax
2015 - 299
*2016E - 339
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TK Marketing Presentation
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016E
1,134 1,563 2,229
3,129 4,445
5,706 6,877
9,937
12,882
15,564
18,385
21,694
Figures / Passenger Number
%32 2005-2015
Transit
Pax
CAGR
Int to Int Transfer Passenger (Million)
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016E
14.1 16.9
19.6 22.6
25.1 29.1
32.6
39.0
48.8
54.7
61.2
72.4
Total Passenger (Million)
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016E
6.9 8.0 9.7
11.5 13.4
15.5 18.2
22.5
29.0 32.0
34.9
40.8
International Passenger (Million)
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016E
7.2 8.9
10.0 11.1 11.7
13.6 14.5 16.5
19.8
22.7
26.3
30.6
Domestic Passenger (Million)
Total number of passengers carried is targeted to reach 72.4M, 30.6M on sched. domestic routes, 40.8M on sched int routes, and the rest on
charter and hajj flights. 10 / 40
TK Marketing Presentation
23 New
Destination
Opened in 2015
Europe
109 Airport North America
10 Airport
South America
2 Airport
Africa
48 Airport
Asia & Far East
34 Airport
Middle East
34 Airport
Figures / Number of Destinations (As of Mar'16)
*New destinations on the list (without date), are planned to launch in 2016 & 2017 based on aircraft availability and upon obtaining the authorizations. 11 / 40
Ivana-Frankivsk Ukraine Mar'16
Bogota Colombia May'16 Caracas Venezuela Luanda Angola
Panama City Panama May'16 Conakry Guınea Luxor Egpyt
Dubrovnik Croatia May'16 Havana Cuba Makhachkala Russ ia
Atlanta USA May'16 Juba South Sudan Mexico City Mexico
Hanoi Vietnam Jun'16 Kassel Germany Nantes France
Abha S.Arabia Kharkiv Ukraine Seychelles Seychel les
Aswan Egpyt Lankaran Azerbai jan Urmieh Iran
Siirt Turkey Dec'15 Baden-Baden Germany Jun'15 Bari Ita ly Apr'15
Zaporizhia Ukraine Dec'15 Graz Austria Jun'15 San Francisco USA Apr'15
Mauritius Mauritius Dec'15 Bamako Mali May'15 Taipei Taiwan Mar'15
Antananarivo Madagascar Dec'15 Hakkari Turkey May'15 Manila Phi l ippines Mar'15
Durban S.Africa Nov'15 Uşak Turkey May'15 Ahwaz Iran Mar'15
Maputo Mozambique Oct'15 Tokat Turkey May'15 Bursa Turkey Mar'15
Miami USA Oct'15 Ordu Giresun Turkey May'15 Abuja Nigeria Mar'15
Khujand Tajikis tan Aug'15 Porto Portugal Apr'15
New Destinations Opened in 2015
New Destinations
New Destinations Opened in 2016
New Destinations Pending to be Launched
TK Marketing Presentation
Europe (Part 1/2)
Light red destinations are opened for
reservation
Blue destinations are planned to launch
soon in 2016 & 2017 based on aircraft
availability & upon obtaining the
authorizations.
84 Airports
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TK Marketing Presentation
Europe (Part 2/2)
Light red destinations are
opened for reservation
Blue destinations are
planned to launch soon in
2016 & 2017 based on
aircraft availability & upon
obtaining the
authorizations.
25 Airports
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TK Marketing Presentation
Africa
Light red destinations are opened for reservation.
Blue destinations are planned to launch soon in 2016 &
2017 based on aircraft availability & upon obtaining the
authorizations.
48 Airports
14 / 40
TK Marketing Presentation
Middle East
Blue destinations are planned to launch soon in
2016 & 2017 based on aircraft availability & upon
obtaining the authorizations.
34 Airports
15 / 40
TK Marketing Presentation
Asia & Far East
Light red destinations are opened for
reservation.
Blue destinations are planned to launch
soon in 2016 & 2017 based on aircraft
availability & upon obtaining the
authorizations.
34 Airports
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TK Marketing Presentation
Americas
Light red destinations are opened for reservation.
Blue destinations are planned to launch soon in 2016 & 2017 based
on aircraft availability & upon obtaining the authorizations.
12 Airports
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TK Marketing Presentation
Turkey
51 Airports
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TK Marketing Presentation
Figures / Fleet
69 73 66 65 73
82
102 101
127 132
153
179
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Fleet Growth
6,9 TK’s Avarage Fleet Age
Youngest Fleet in Europe
Type Fleet
A340-300 4
A330-300 27
A330-200 20
B777-300ER 24
25% Total 75
A321-200 59
A320-200 29
A319-100 14
B737-900ER 15
B737-800 97
B737-700 1
E 190 / 195 4
72% Total 219
A330-200F 7
A310 3
3% Total 10
TOTAL 304
Wide Body
Narrow Body
Cargo
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36 42 55 73 87 95 95 92 87 87 82
159 181
197
216
240 227 245 274
313 344 346
7
9
9
10
12 9 9
9
9
9 9
202
232
261
299
339 331 349
375
409
440 437
2012 2013E 2014 2015 2016E 2017E 2018E 2019E 2020E 2021E 2022E
Wide Body Narrow Body Cargo Total
TK Marketing Presentation
18 23
27 34
39
2012 2013 2014 2015 2016E
Figures / Anadolujet
Via Ankara, ESB
Via İstanbul, SAW
Total Passanger ( Million) Fleet Growth
5.5
8.0 8.9 10.5
13.3
2012 2013 2014 2015 2016E
Anadolujet is The low-cost brand of
Turkish Airlines
Flying to 66 routes, from 44 destinations
in Turkey & TRNC
68 Routes
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TK Marketing Presentation
117 136 149 144 178 223 271 315 347
405 450 512
28 29 34 55 60
91
117
155
218
257 271
303
145 165 183 199 238
314
388
470
565
662
720
815
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016E
Belly Cargo
189 219 252 306 287 427
578 719
871 973 935
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Axis Title
Figures / Cargo
Cargo Tonnage Carried (1.000 Ton)
Total Cargo Revenue (Mn USD)
Leading cargo carrier in total export and import cargo in Turkey.
Operates to 55 destinations with its 3 A310-300 and 7 A330-200F freighters besides
284 destinations with passenger aircraft.
Turkish Cargo
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TK Marketing Presentation
Turkish Airlines’ Rankings
Turkish Airlines’ Figures
Brand Value
Products & Advantages
Subsidiaries of TK
22 / 40
Brand Value – Sponsorships
23 / 40
Brand Value – Sponsorships
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TK Marketing Presentation
Brand Value
25 / 40
TK Marketing Presentation
Brand Value – Sponsorships
BORUSSIA DORTMUND 2013-2016
Turkish Airlines Lounge in
Westfalenstadion
26 / 40
TK Marketing Presentation
Turkish Airlines’ Rankings
Turkish Airlines’ Figures
Brand Value
Products & Advantages
Subsidiaries of TK
27 / 40
TK Marketing Presentation
Cabin Features
Business Class
Comfort Class
Economy Class
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TK Marketing Presentation
Turkish Airlines Inflight Entertainment platform «Planet» will help make
your trip go by in the blink of an eye. You can access,
337+ movies
414+ TV Series & documentaries
756+albums by Universal Music Group
17+ Games.
Planet
Inflight Entertainment
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TK Marketing Presentation
Catering
Candle light dinner above the skies. Turkish Airlines, which serves the best catering service for business
class, is offering Flying Chef concept onboard. 30 / 40
TK Marketing Presentation
Catering
The World’s 𝟐𝒏𝒅 Business Class Catering 2015
The World’s 𝟐𝒏𝒅 Economy Class Catering 2015
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TK Marketing Presentation
In our lounge, you will have a good time comfortably before flight and enjoy the free catering service
(hot and cold soft drinks, fresh queezed orange juice, sandwiches, croissants, pastries, tarts,
tartlets, sweet and salted biscuits, nuts, and hot soup.)
Our Business Class travelers, M&S Elite card members with one guest, M&S Elite Plus members with their family
and Star Alliance Gold card members can take advantage of Lounge Istanbul.
Lounge Istanbul (1st floor )
Over
1.000 Seat capacity
5,900 m2 Area of Lounge Istanbul
Library & Billiards rooms
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TK Marketing Presentation
Lounge Istanbul (Ground floor )
The Lounge Istanbul provides some of the
unique tastes of Turkish cuisine like mantı,
börek, pide,gözleme and global dishes
you’ll be hard-pressed to find elsewhere.
Amongst other treats, you’ll find freshly
prepared pastries from Vienna’s famous
pastry shop Demel.
a lovely tea garden visitors can enjoy freshly brewed Turkish tea & «simit».
a virtual car rally in miniature model of Istanbul PlayStations and electronic diversions a realistic golf simulator Suit rooms
Stage - Live Performance Helical Stairs & Turkish Airlines’ Globe
The World’s Best Business Class Lounge Dining 2015
The World’s Best Business Class Lounge 2015
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TK Marketing Presentation
Our international incoming Business Class passengers and Miles&Smiles Elite Plus members
travelling in Economy or Comfort Class can take advantage of Lounge Istanbul Arrival
Lounge Istanbul Arrival
In the Arrival Lounge our guests can enjoy a variety of complimentary breakfast foods and
sweet and savory snacks as well as fruit juices, teas and coffees. In addition, there are
showers, changing and ironing rooms available free of charge.
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TK Marketing Presentation
Turkish Corporate Club
Discount No Penalties Incentive Excess Baggage 35 / 40
TK Marketing Presentation
Turkish Conventions
Europe’s best airline brings the world
to Congress City İstanbul.
Exclusive offers on all Turkish Airlines flights
Opportunity to get organizers’ incentives
Easy application and management process for meetings
seminar conference congress exhibitions
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TK Marketing Presentation
Miles&Smiles
Program Partners:
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TK Marketing Presentation
Istanbul Tour For Transfer Passengers
After you arrive at Istanbul Atatürk Airport, you
will be picked up by a private guide and you will
spend fantastic hours filled with historical
beauties of our city.
istanbulinhours.com
Istanbul Tour:
Free Istanbul
sightseeing
tour for all our
transit
passengers.
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TK Marketing Presentation
Turkish Airlines’ Rankings
Turkish Airlines’ Figures
Brand Value
Products & Advantages
Subsidiaries of TK
39 / 40
TK Marketing Presentation
Subsidiaries & Affiliates
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Turkish Airlines Group
Revenue (mn
USD)
# of
Personnel Partnership Structure Establishment
1 Turkish Airlines 10,522 22,030 %49 ÖİB (Gov. Privat. Admin.) -%51 Open to Public 1933
2 Turkish Opet Aviation Fuels 1,825 426 %50 THY - %50 Opet 2009
3 Sun Express (Turkey & Germany Consolidated) 1,226 3,504 %50 THY - %50 Lufthansa 1989
4 THY Turkish Technic 950 5,646 % 100 THY 2006
5 THY Turkish Do&Co 377 5,111 %50 THY - %50 Do&Co 2007
6 Turkish Ground Services 257 9,654 %50 THY - %50 Havaş 2009
7 Pratt Whitney THY Turkish Engine Center (TEC) 240 268 %51 PW - %49 THY Teknik 2008
8 Goodrich Turkish Airlines Technical Service Center 10 31 %60 TSA Rina - %40 THY Teknik 2010
9 Turkish Cabin Interior Systems Industries, Inc. 9 153 %50 THY & THY Teknik - %50 TAI 2011
10 Aircraft Seat Manufacturing Industry & Trade, Inc. 7 40 %50 THY & THY Teknik - %50 Assan Hanil 2011
11 THY Aydın ÇıldırAirportManagement, Inc. 1 12 %100THY 2012
12 TurkbineTechnical Gas Turbines Maintenance & Repair, Inc. 1 10 %50 THY Teknik - %50 Zorlu O&M 2011
13 Tax Free Zone, Inc. (Tax Refund) - 11 %30 THY - %45 Maslak Oto -%25 VK Holding 2014
Total 15,425 46,896
TK Marketing Presentation
Thank You