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A
PROJECT REPORTON
COMPETITIVE ANALYSIS OF MOBILE SERVICE
PROVIDERS In Palanpur City
UNDERTAKEN AT
Somnath communication, Palanpur.
[Bharti Airtel Ltd.]
Submitted By:
MR. RAVI A. PATEL
Guided By:
MR. MAULIK C. PRAJAPATI
TY-BBA (Year 2009-10)
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA.
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V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,
GANPAT UNIVERSITY, KHERVA.
COLLEGE CERTIFICATE
This is to certify that the winter project report entitled
Competitive Analysis of Mobile Service Provider in
Palanpur City has been carried out by Mr. Ravi A.
PATEL at BHARTI AIRTEL Company Ltd. as a partial
fulfillment of the requirement for the Bachelor of Business
Administration (B.B.A.) during academic year 2009-10.
[Mr. Maulik C. Prajapati] [Mr. K. M. Chudasma]
FACULTY GUIDE PRINCIPAL
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DECLARATION
I here by declare that the winter project report titled Competitive
Analysis of Mobile Service Provider in Palanpur City is an original piece of
work done by me for the fulfillment of the award of BBA and whatever
information has been taken from any sources had been duly acknowledged.
I further declare that the personal data and information received from any
respondent during survey has not been shared with any one and is used for
academic purpose only.
RAVI A. PATEL
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ACKNOWLEDGEMENT
At this stage of my long educational journey, I look back and find that though
mine is a fairly sail, it has been memorizing extravagance of memorable
experience. At this gratifying moment of completion of my research project, I
feel obliged to record my gratitude to those who have helped me.
I wish to convey my special thanks to Mr. Tushar R. Soni branch manager
[owner of Somnath communication], and Team Leader, who has been a
constant source of inspiration and encouragement to me.
I feel immense pleasure to thank Mr. K. M. CHUDASMA, Principal,
V.M.PATEL COLLEGE OF MGT. STUDIES, GANPAT UNIVERSITY,
KHERVA. For making available all facilities in fulfilling the requirements for the
research work.
I feel immense pleasure in expressing my deep sense of respect and
indebtedness to my institute project guide, Mr. MAULIK C. PRAJAPATI,
V.M.PATEL COLLEGE OF MGT. STUDIES, GANPAT UNIVERSITY,
KHERVA. For his valuable guidance throughout preparation of this report.
I am sincerely thankful to all the faculty members of BBA department who
directly or indirectly supported me during the project. I am also thankful to all
the non-teaching staff of VMPCMS for their kind support.
I would also like to extend my thanks to all the respondents who spared their
valuable time and helped me in filling up the questionnaire by providing the
needed information.
RAVI A. PATEL
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EXECUTIVE SUMMARY
Purpose: To know the competitive position of AIRTEL in Palanpur City.
Design methodology / approach: The project report includes secondary
data about the concept of Telecom industry, history, company profile, about
AIRTEL. The secondary data sources include books, magazines and
websites. Primary data are collected through direct contact with the corporate
people in Palanpur city.
At the initial stage the research design is exploratory because the research
started with review of literature available on the internet and in books and
magazines. Based on that, the final research statement was framed. The
subsequent research design is descriptive as it aims to describe
Competitve Analysis of mobile service provider in Palanpur city.Sampling
design is non-probability and sampling method is convenience sampling
because of time and money constraints. The sample size consisted of 100
respondents across Corporate officers. Data analysis involved use of
Cross tabulation, Chi-Squre and Simple tabulation conducting inferential
statistics.
The majorfindings of the research are as follows:
Out of 100 respondents 91% Corporate branch managers taking
regarding to Decision about choosing Mobile Service provider.
With highest market share VODAFONE is market leader and
AIRTEL Enterprise Services is market Challenger Company. When we consider tariff, BSNL is cheapest then other service
provider and the tariff of AIRTEL Enterprise Services is moderate.
When we consider effective services, Vodafone is on top and its
services like better coverage area, AIRTEL for attractive
promotional offers and better after sales services.
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TABLE OF CONTENTS
Sr.
No.
Topic Page
No.1.0 Introduction
1.1Industry profile
1.1.1 Major Player1.2 About Airtel
1.2.1 History
1.2.2 Organization structure
1.2.3 Awards and Recognitions
1.2.4 Airtel Services
1.3 About Competitor analysis2.0 Research Methodology
2.1 Problem definition
2.2 Objectives of Study
2.3 Research Methodology
2.4 How to conduct Statistical test
2.5 Limitation of Research
3.0 Data Analysis & Interpretation
4.0 Findings
5.0 Recommendations
Bibliography
Appendix
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Chapter: 1
INTRODUCTION
CHAPTER 1: INTRODUCTION
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1.1 Industry Profile
History of Indian Telecommunications.
The telecom network in India is the fifth largest network in the world
meeting up with global standards. Presently, the Indian telecom industry is
currently slated to an estimated contribution of nearly 1% to Indias GDP.
The Indian Telecommunications network with 110.01 million
connections is the fifth largest in the world and the second largest among the
emerging economies of Asia. Today, it is the fastest growing market in theworld and represents unique opportunities for U.S. companies in the stagnant
global scenario. The total subscriber base, which has grown by 40% in 2005,
is expected to reach 250 million in December 2007.
According to Broadband Policy 2004, Government of India aims at 9
million broadband connections and 18 million internet connections by 2007-
08. The wireless subscriber base has jumped from 33.69 million in 2004 to
62.57 million in FY2004- 2005. In the last 3 years, two out of every three new
telephone subscribers were wireless subscribers. Consequently, wireless now
accounts for 54.6% of the total telephone subscriber base, as compared to
only 40% in 2003. Wireless subscriber growth is expected to bypass 2.5
million new subscribers per month by 2007-08. The wireless technologies
currently in use are Global System for Mobile Communications (GSM) and
Code Division Multiple Access (CDMA). There are primarily 9 GSM and 5
CDMA operators providing mobile services in 19 telecom circles and 4 metro
cities, covering 2000 towns across the country.
Evolution of the industry-Important Milestones Year
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1851: - First operational land lines were laid by the government near Calcutta
(seat of British power)
1881: - Telephone service introduced in India
1883: - Merger with the postal system
1923: - Formation of Indian Radio Telegraph Company (IRT)
1932: -Merger of ETC and IRT into the Indian Radio and Cable
Communication Company (IRCC)
1947: - Nationalization of all foreign telecommunication companies to form the
Posts, Telephone and Telegraph (PTT), a monopoly run by the
government's Ministry of Communications
1985: - Department of Telecommunications (DOT) established, an exclusive
provider of domestic and long-distance service that would be its own
regulator (separate from the postal system)
1986: -Conversion of DOT into two wholly government-owned companies: the
Videsh Sanchar Nigam Limited (VSNL) for international
telecommunications and Mahanagar Telephone Nigam Limited
(MTNL) for service in metropolitan areas.
1997: - Telecom Regulatory Authority of India created.
1999: - Cellular Services are launched in India. New National Telecom Policy
is adopted.
2000: - DoT becomes a corporation, BSNL
1.1.1 Major Players
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There are three types of players in telecom services:
-State owned companies (BSNL and MTNL)
-Private Indian owned companies (Reliance Infocomm, Tata Teleservices,)
-Foreign invested companies (Vodafone Essar , Bharti Tele-Ventures,
Escotel, Idea Cellular, BPL Mobile, Spice Communications)
BSNL
On October 1, 2000 the Department of Telecom Operations, Government of
India became a corporation and was renamed Bharat Sanchar Nigam Limited
(BSNL).BSNL is now Indias leading Telecommunications Company and the
largest public sector undertaking. It has a network of over 45 million lines
covering 5000 towns with over 35 million telephone connections. The state-
controlled BSNL operates basic, cellular (GSM and CDMA) mobile, Internet
and long distance services throughout India (except Delhi and Mumbai).
BSNL will be expanding the network in line with the Tenth Five-Year Plan
(1992-97). The aim is to provide a telephone density of 9.9 per hundred by
March 2007-08. BSNL, which became the third operator of GSM mobile
services in most circles, is now planning to overtake Bharti to become the
largest GSM operator in the country. BSNL is also the largest operator in the
Internet market, with a share of 21 per cent of the entire subscriber base.
BHARTI Airtel
Established in 1985, Bharti has been a pioneering force in the telecom sector
with many firsts and innovations to its credit, ranging from being the first
mobile service in Delhi, first private basic telephone service provider in the
country, first Indian company to provide comprehensive telecom services
outside India in Seychelles and first private sector service provider to launch
National Long Distance Services in India. Bharti Tele-Ventures Limited was
incorporated on July 7, 1995 for promoting investments in telecommunications
services. Its subsidiaries operate telecom services across India. Bhartis
operations are broadly handled by two companies: the Mobility group, which
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handles the mobile services in 16 circles out of a total 23 circles across the
country; and the Infotel group, which handles the NLD, ILD, fixed line,
broadband, data, and satellite-based services. Together they have so far
deployed around 23,000 km of optical fiber cables across the country, coupled
with approximately 1,500 nodes, and presence in around 200 locations. The
group has a total customer base of 6.45 million, of which 5.86 million are
mobile and 588,000 fixed line customers, as of January 31, 2004. In mobile,
Bhartis footprint extends across 15 circles. Bharti Tele-Ventures' strategic
objective is to capitalize on the growth opportunities the company believes
are available in the Indian telecommunications market and consolidate its
position to be the leading integrated telecommunications services provider in
key markets in India, with a focus on providing mobile services.
MTNL
MTNL was set up on 1st April 1986 by the Government of India to upgrade
the quality of telecom services, expand the telecom network, and introduce
new services and to raise revenue for telecom development needs of Indias
key metros Delhi, the political capital, and Mumbai, the business capital. In
the past 17 years, the company has taken rapid strides to emerge as Indias
leading and one of Asias largest telecom operating companies. The company
has also been in the forefront of technology induction by converting 100% of
its telephone exchange network into the state-of-the-art digital mode. The
Govt. of India currently holds 56.25% stake in the company. In the year 2003-
04, the company's focus would be not only consolidating the gains but also to
focus on new areas of enterprise such as joint ventures for projects outside
India, entering into national long distance operation, widening the cellular and
CDMA-based WLL customer base, setting up internet and allied services on
an all India basis. MTNL has over 5 million subscribers and 329,374 mobile
subscribers. While the market for fixed wire line phones is stagnating, MTNL
faces intense competition from the private playersBharti, Hutchison and
Idea Cellular, Reliance Infocommin mobile services. MTNL recorded sales
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of Rs. 60.2 billion ($1.38 billion) in the year 2002-03, a decline of 5.8 per cent
over the previous years annual turnover of Rs. 63.92 billion.
RELIANCE INFOCOMM
Reliance is a $16 billion integrated oil exploration to refinery to power and
textiles conglomerate. It is also an integrated telecom service provider with
licenses for mobile, fixed, domestic long distance and international services.
Reliance Infocomm offers a complete range of telecom services, covering
mobile and fixed line telephony including broadband, national and
international long distance services, data services and a wide range of value
added services and applications. Reliance India Mobile, the first of
Infocomm's initiatives was launched on December 28, 2002. This marked the
beginning of Reliance's vision of ushering in a digital revolution in India by
becoming a major catalyst in improving quality of life and changing the face of
India. Reliance Infocomm plans to extend its efforts beyond the traditional
value chain to develop and deploy telecom solutions for India's farmers,
businesses, hospitals, government and public sector organizations. Until
recently, Reliance was permitted to provide only limited mobility services
through its basic services license. However, it has now acquired a unified
access license for 18 circles that permits it to provide the full range of mobile
services. It has rolled out its CDMA mobile network and enrolled more than 6
million subscribers in one year to become the countrys largest mobile
operator. It now wants to increase its market share and has recently launched
pre-paid services. Having captured the voice market, it intends to attack the
broadband market.
TATA TELESERVICES
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Tata Teleservices is a part of the $12 billion Tata Group, which has 93
companies, over 200,000 employees and more than 2.3 million shareholders.
Tata Teleservices provides basic (fixed line services), using CDMA
technology in six circles: Maharashtra (including Mumbai), New Delhi, Andhra
Pradesh, Tamil Nadu, Gujarat, and Karnataka. It has over 800,000
subscribers. It has now migrated to unified access licenses, by paying a Rs.
5.45 billion ($120 million) fee, which enables it to provide fully mobile services
as well. The company is also expanding its footprint, and has paid Rs. 4.17
billion ($90 million) to DoT for 11 new licenses under the IUC (interconnect
usage charges) regime. The new licenses, coupled with the six circles in
which it already operates, virtually gives the CDMA mobile operator a national
footprint that is almost on par with BSNL and Reliance Infocomm. The
company hopes to start off services in these 11 new circles by August 2004.
These circles include Bihar, Haryana, Himachal Pradesh, Kerala, Kolkata,
Orissa, Punjab, Rajasthan, Uttar Pradesh (East) & West and West Bengal.
VSNL
On April 1, 1986, the Videsh Sanchar Nigam Limited (VSNL) - a wholly
Government owned corporation - was born as successor to OCS. The
company operates a network of earth stations, switches, submarine cable
systems, and value added service nodes to provide a range of basic and
value added services and has a dedicated work force of about 2000
employees. VSNL's main gateway centers are located at Mumbai, New Delhi,
Kolkata and Chennai. The international telecommunication circuits are derived
via Intelsat and Inmarsat satellites and wide band submarine cable systems
e.g. FLAG, SEA-ME-WE-2 and SEA-ME-WE-3.
The company's ADRs are listed on the New York Stock Exchange and its
shares are listed on major Stock Exchanges in India. The Indian Government
owns approximately 26 per cent equity, M/s Panatone Finevest Limited as
investing vehicle of Tata Group owns 45 per cent equity and the overseas
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holding (inclusive of FIIs, ADRs, Foreign Banks) is approximately 13 per cent
and the rest is owned by Indian institutions and the public. The company
provides international and Internet services
as well as a host of value-added services. Its revenues have declined from
Rs. 70.89 billion ($1.62 billion) in 2001-02 to Rs. 48.12 billion ($1.1 billion) in
2002-03, with voice revenues being the mainstay. To reverse the falling
revenue trend, VSNL has also started offering domestic long distance
services and is launching broadband services. For this, the company is
investing in Tata Telservices and is likely to acquire Tata Broadband.
VODAFONE
VODAFONEs presence in India dates back to late 1992, when they worked
with local partners to establish a company licensed to provide mobile
telecommunications services in Mumbai. Commercial operations began in
November 1995. Between 2000 and March 2004, VODAFONE acquired
further operator equity interests or operating licenses. With the completion of
the acquisition of BPL Mobile Cellular Limited in January 2006, it now
provides mobile services in 16 of the 23 defined license areas across the
country. VODAFONE India has benefited from rapid and profitable growth in
recent years. it had over 17.5 million customers by the end of June 2006.
IDEA
Indian regional operator IDEA Cellular Ltd. has a new ownership structure and
grand designs to become a national player, but in doing so is likely to become
a thorn in the side of Reliance Communications Ltd. IDEA operates in eight
telecom circles, or regions, in Western India, and has received additional
GSM licenses to expand its network into three circles in Eastern India -- the
first phase of a major expansion plan that it intends to fund through an IPO,
according to parent company Aditya Birla Group.
1.2 About Airtel
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Bharti Airtel Limited, a part of Bharti Enterprises, is India's leading
provider of telecommunications services. The businesses at Bharti Airtel have
been structured into three individual strategic business units (SBUs) - mobile
services, broadband & telephone services (B&T) & enterprise services.
(www.airtelworld.com)
The mobile services group provides mobile services across India in 23
telecom circles, while the B&T business group provides broadband &
telephone services in 94 cities. The Enterprise services group has two sub-
units - carriers (long distance services) and services to corporate. All these
services are provided under the Airtel brand.
VISION
By 2010 Airtel will be the most admired brand in India.
Loved by more customers
Targeted by top talent
Benchmarked by more business
Bharti Airtel is one of India's leading private sector providers of
telecommunications services based on an aggregate of 78,836,350
customers as on December 31, 2006, consisting of 59,539,059 GSM
mobile and 19,297,291 broadband & telephone customers.
(www.airtelworld.com) Company shares are listed on The Stock
Exchange, Mumbai (BSE) and The National Stock Exchange of India
Limited (NSE).
1.2.1 History
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Highlights of our history, collaborations and achievements are giver below.
For details,
1995 Bharti Tele-venture limited incorporated on July 7, 1995. Bharti
cellular launched mobile services AIRTEL POST PAID
SERVICE in Delhi.
1996 Bharti telnet launched mobile services in Himachal Pradesh Bharti
telnet obtained a license for providing
1997 Bharti telecom formed a joint venture, Bharti BT, for providing VSAT
services.
1998 Bharti telecom formed a joint venture, Bharti BT internet for providing
internet services.
First Indian private fixed line services launched in Indore in the
Madhya Pradesh circle on June 4, 1998 by Bharti telenet thereby
ending fixed line services monopoly of DoT (now BSNL)
1999 Warburg Pincus (through its investment company Brentwood
Investment Holding Limited) acquired equity interest in Bharti tele-
venture.
Bharti tele-venture acquired an effective equity interest in Bharti
mobile (formerly JT Mobiles), the mobile services provider in
Karnataka and Andhra Pradesh Circles.
2000 New York Life insurance Fund, or NYLIF, acquired a equity interest in
Bharti cellular.
Bharti tele-venture acquired equity interest of telecom Italia and Bharti
telecom in Bharti telenet thereby making Bharti telenet a 100%
subsidiary of Bharti tele-venture.
SingTel (through its investment company pastel limited) acquired
STETs equity interest in Bharti tele-venture.
Bharti tele-venture acquired an additional effective equity interest in
Bharti mobile resulting in Bharti tele-venture holding an effective 74%
equity interest in Bharti mobile.
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2001 Bharti telesonic entered into a joint venture, Bharti Aquanet, with
SingTel for establishing a submarine cable landing station at Chennai.
Bharti tele-ventures acquired NYLIFs equity interest in Bharti cellular.
Bharti cellular acquired a 100% equity interest in Bharti mobitel
(formerly /Spice Cell), the mobile services provider in Kolkata.
Bharti tele-ventures acquired equity interest in Bharti cellular from
British Telecom, thereby making Bharti cellular its 100% subsidiary.
DOT and migration to NTP 1999 accepted.
Bharti cellular entered into license agreements to provide mobile
services in eight new circles following the fourth operator mobile
license bidding process.
Bharti Telenet entered into license agreements to provide fixed-line
services in the Haryana, Delhi, and Tamil Nadu and Karnataka circle.
Bharti Telesonic has entered into a license agreement with DOT to
provide National Long Distance Services in India and has been the first
service provider to start service in the country.
Bharti Aquanet, Bharti Telesonic and Bharti Cellular have entered into
license agreements with the DOT to provide ISP services in India.
2002 Bharti launched mobile services in Gujarat, Haryana, Kerala, Madhya
Pradesh circle, Maharastra, Mumbai, Punjab, Tamil Nadu, Uttar
Pradesh (West )circle.
1.2.2 Organization Structure
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As an outcome of a restructuring exercise conducted within the
company; a new integrated organizational structure has emerged; with
realigned roles, responsibilities and reporting relationships of Bhartis key
team players. With effect from March 01, 2007, this unified management
structure of 'One Airtel' will enable continued improvement in the delivery of
the Groups strategic vision.
1.2.3 Awards and Recognitions
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Bharti Airtel has won the CNBC-TV18 India Business Leader Award for
the Outstanding Company of the year, 2007
Bharti draws top honors at the NDTV Profit Business Leadership
Awards 2007 Bharti Airtel Ranked 3rd on Shareholder Returns in Business Week IT
100 List
Airtel Express Yourself campaign wins two Silvers at the prestigious
AAAI awards for Brand Campaign of the Year and Best Advertising
Film, amidst stiff competition from 37 advertising agencies.
Business Week features Bharti Tele-Ventures amongst the top
technology companies in the world. For the Year 2006 - 2007 Bharti Tele-Ventures amongst top three companies in the latest ET top
500 companies ranking. For the Year 2006 - 2007
Bharti Tele-Ventures is the "Indian Mobile Operator of the Year 2007
Sunil Bharti Mittal, Chairman & Managing Director, Bharti Enterprises
gets 'The Best Asian Telecom CEO' award. Bharti Tele-Ventures is
Asia's 'Best GSM Carrier'. For the Year 2006 - 2007
AIRTEL Enterprise Services has got any customer satisfaction awardin year 2005 - 06, thus it is
Shares
The equity shares of Bharti Airtel are currently listed on National Stock
Exchange of India Limited (NSE) and The Stock Exchange, Mumbai, (BSE).
Bharti Airtel offered 185,336,700 equity shares in the initial public offering(IPO) and raised Rs 8,340.15 million through this process. The shares were
over subscribed 2.56 times.
With this IPO, Bharti Airtel established certain important landmarks in
the history of the Indian capital market. Together with being the first 100%
book building process that this country has seen, the listing was completed
within a record time of ten working days. Of the close of the issue. Moreover
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the process of allotment and issue of shares was also completed within one
day of the last day of pay-in.
Business Divisions
Mobile Services Bharti Airtel offers GSM mobile services in all the
23-telecom circles of India and was the first private telecom service
provider to connect all states of India.
Broadband & Telephone Services Bharti Airtel providesBroadband
(DSL) & telephone services (fixed line) are present in the 119 cities
across India.
Enterprise Services (Corporate) The group focuses on delivering
telecommunications services as an integrated offering including mobile,
broadband & telephone, national and international long distance and
data connectivity services to India's leading 2400 corporate,
Partnerships
Bharti Airtel partner with world's finest companies like Singtel (Singapore
Telecom), Ericsson, Nokia, IBM and many more to bring the best of products
& service to you.
Innovations
Bharti Airtel are changing the way India communicates by offering innovations
that not only add value to people's lives but also deliver an unmatched
customer experience.
Provide electronic recharge for mobile phones. Initiate music retailing in the world with Easy Music and the first to
offer a Lifetime Prepaid service.
Provide innovations such as Hollywood movie premiers, music services
such as ring back tones & many more.
Provide full talk time recharges.
In the year to March 2007, Bharti's new subscriber growth was 81%,
versus 74% in the broader market. Bharti is among the most aggressive
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carriers in India's fragmented market of 98.6 million users or nearly the
combined population of Spain and Italy .It competes against Bharat Sanchar
Nigam Ltd, India's second-ranked GSM operator, and Reliance
Communications Ventures Ltd, which uses rival CDMA technology.
Another rival is Vodafone Telecom, the Vodafone Telecommunications
International Ltd. In April, Bharti reported a 49% surge in quarterly profits that
beat even the most optimistic analyst forecast as subscriber numbers jumped.
Shares of Bharti fell 1.5% roughly in line with a decline in the broader Indian
market.
Business strategy
Bharti tele-venture strategic objective is To capitalize on the growth
opportunities that the company believes are available in the Indian
telecommunications market and consolidate its position to be the leading
integrated telecommunications services provider in key markets in India, with
a focus on providing mobile services
The company has developed the following strategies to achieve its
strategic objective:
Focus on maximizing revenues and margins;
Capture maximum telecommunication revenue potential with minimum
geographical coverage;
Offer multiple telecommunications services to provide customers with a
one stop shop solution;
Position itself to tap data transmission opportunities and offer
advanced mobile data services;
Focus on satisfying and retaining customers by ensuring high level of
customer satisfaction;
Leverage strengths of its strategic and financial partners; and
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Emphasis on human resource development to achieve operational
efficiencies.
Businesses
Bharti tele-venture current businesses include
Mobile services
Fixed line
National and international long distance services
VSAT, internet services and network solutions
Competitive strengths
Bharti tele-venture believes that the following elements will contribute to
the companys success as and integrated telecommunication services
provider in India and will provide the company with a solid foundation to
execute its business strategy:
Nationwide footprint as of December 31-2004, approximately 97% of
Indias total mobile subscribers resided in the companys twenty
mobile circles. These 20 circles collectively accounted for
approximately 56% of Indias land mass;
Focus on telecommunications to enable the company to better
anticipate industry trends and capitalize on new telecommunications-
related business opportunities;
The strong brand name recognition and a reputation for offering high
quality service its customers;
Quality management team with vision and proven execution skills.
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1.2.4 AIRTEL Services
Experience complete freedom
AIRTEL POST PAID SERVICE to a vibrant world of unlimited
opportunities. More exciting, innovative yet simple new ways to communicate,
just when you want to, not just through words but ideas, emotions and
feelings. To give you the unlimited freedom to reach out to your special
people in your special way.
As an AIRTEL POST PAID SERVICE post paid customer you can enjoy thefollowing facilities
Easy billing
Now enjoy the luxury of viewing details of your last 3 bulling
cycles and the conveniences of paying your AIRTEL POST PAID
SERVICE bill online. Experience complete freedom with AIRTEL POST
PAID SERVICE.
Call diverts, call hold and call wait
Avail of special services like call waiting, call hold and call divert
all with your AIRTEL POST PAID SERVICE postpaid connection.
Short messaging service (SMS)With Airtel Post Paid Services Short Messaging Service (SMS),
send unlimited message and jokes to your friends and colleagues, any
time anywhere.
Caller identification
Call identification gives the power to know the phone number ofthe calling party even before you answer the call, thus giving you the
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choice to either reject or take the call. It provides the added advantage of
saving the incoming number directly in the handset phone book. So that
the next time you want to call the same person, you dong need to retype
his number; simply use your phone book.
Switched off or when you are outside the coverage area. You
can listen to y our messages whenever you feel like, from anywhere in
the world. Voice mail can store up to 75 messages, with each message
of two minute duration.
STD/ISD facility
Now experience complete freedom like never before with
AIRTEL POST PAID SERVICE. Our STD/ISD facility allows you to make
long distance call in India and overseas from your cellular phone.
Roaming (national and international)
AIRTEL POST PAID Services roaming service allows you to use your
mobile phone to make or receive calls from almost anywhere in India and
abroad. Enjoy roaming within the country as well as across international
destinations.
GSM in India -a burgeoning market
The GSM subscriber base in India is expected to reach about 35
million by the end of 2007. Indian GSM service providers are presently
operating in over 70 networks covering almost 2000 cities and towns and
thousands
of villages, serving over 26 million subscribers.
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Source: www.trai.gov.in
1.3About Competitor analysis
Competitor analysis in marketing and strategic management is an
assessment of the strengths and weaknesses of current and potential
competitors.
Who is a competitor in business?
Business competitors are:
Other organizations offering the same product or service now.
Other organizations offering similar products or services now.
Organizations that could offer the same or similar products or services
in the future.
Organizations that could remove the need for a product or service.
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Why monitor competitors?
By knowing our Competitors we may be able to predict their next moves,
exploit their weaknesses and undermine their strengths.
Competitor profiling
Another common technique is to create detailed profiles on each of your
major competitors. These profiles give an in-depth description of the
competitor's background, finances, products, markets, facilities, personnel,
and strategies. This involves:
Background
location of offices, plants, and online presences
history - key personalities, dates, events, and trends
ownership, corporate governance, and organizational structure
Financials
P-E ratios, dividend policy, and profitability** various financial
ratios, liquidity, and cash flow
Profit growth profile; method of growth (organic or acquisitive)
Products
products offered, depth and breadth of product line, and product
portfolio balance
new products developed, new product success rate, and R&D
strengths
brands, strength of brand portfolio, brand loyalty and brandawareness
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patents and licenses
quality control conformance
reverse engineering
Marketing
segments served, market shares, customer base, growth rate,
and customer loyalty
promotional mix, promotional budgets, advertising themes, ad
agency used, sales force success rate, online promotional
strategy
distribution channels used (direct & indirect), exclusivity
agreements, alliances, and geographical coverage
pricing, discounts, and allowances
Facilities
plant capacity, capacity utilization rate, age of plant, plant
efficiency, capital investment
location, shipping logistics, and product mix by plant
Personnel
number of employees, key employees, and skill sets
strength of management, and management style
compensation, benefits, and employee morale & retention rates
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Corporate and marketing strategies
objectives, mission statement, growth plans, acquisitions, and
divestitures
marketing strategies
New competitors
In addition to analyzing current competitors, it is necessary to
estimate future competitive threats. The most common sources
of new competitors are:
Companies competing in a related product/market
Companies using related technologies
Companies already targeting your prime market segment but
with unrelated products
Companies from other geographical areas and with similar
products
New start-up companies organized by former employees and/or
managers of existing companies
The entrance of new competitors is likely when:
There are high profit margins in the industry
There is unmet demand (insufficient supply) in the industry
There are no major barriers to entry
There is future growth potential
Competitive rivalry is not intense
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Gaining a competitive advantage over existing firms is feasible
Porter 5 forces analysis
The Porter 5 forces analysis is a framework for business management
developed by Michael Porter in 1979. It uses concepts developed in
Industrial Organization (IO) economics to derive 5 forces that determine
the attractiveness of a market. It is also known as FFF (Fullerton's Five
Forces). Porter referred to these forces as the microenvironment, to
contrast it with the more general term macro environment. They consist ofthose forces close to a company that affect its ability to serve its
customers and make a profit. A change in any of the forces normally
requires a company to re-assess the marketplace.
Four forces -- bargaining power of customers, the bargaining power of
suppliers, the threat of new entrants, and the threat of substitute products
-- combined with other variables to influence a fifth force, the level of
competition in an industry. Each of these forces has several determinants
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A graphical representation of Porters Five Forces
The bargaining power of customers
buyer concentration to firm concentration ratio
bargaining leverage
buyer volume
buyer switching costs relative to firm switching costs
buyer information availability
ability to backward integrate
availability of existing substitute products
buyer price sensitivity
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price of total purchase
The bargaining power of suppliers
supplier switching costs relative to firm switching costs
degree of differentiation of inputs
presence of substitute inputs
supplier concentration to firm concentration ratio
threat of forward integration by suppliers relative to the threat of
backward integration by firms
cost of inputs relative to selling price of the product
importance of volume to supplier
The threat of new entrants
the existence of barriers to entry
economies of product differences
brand equity
switching costs
capital requirements
access to distribution
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absolute cost advantages
learning curve advantages
expected retaliation
government policies
The threat of substitute products
buyer propensity to substitute
relative price performance of substitutes
buyer switching costs
perceived level of product differentiation
The intensity of competitive rivalry
number of competitors
rate of industry growth
intermittent industry overcapacity
exit barriers
diversity of competitors
informational complexity and asymmetry
brand equity
fixed cost allocation per value added
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Though not supported by all, some argue that a 6th force should be added
to Porter's list to include a variety of stakeholder groups from the task
environment. This force is referred to as "Relative Power of Other
Stakeholders". Some examples of these stakeholders are governments,
local communities, creditors, and shareholders. Such as employees, & so
on. This 5 forces analysis is just one part of the complete Porter strategic
models. The other elements are the value chain and the generic
strategies.
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Chapter: 2
RESEARCHMETHODOLOGY
CHAPTER 2: RESEARCH METHODOLOGY
2.1 Problem Definition:
To knowthe competitive position of AIRTEL in Palanpur City.
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2.2 Research Objectives:
The research objectives of the study are listed below.
To know the competitive position of AIRTEL in Palanpur City.
To do know the Competitive analysis of Mobile service provider
in Palanpur City.
To know the corporate people satisfaction towards the Mobile
Service provider.
To know the factor is most effected by the choosing a mobile service
provider.
To know the who is Decision Maker regarding telecom Services?
2.3 Research Methodology:
Research Design: At the initial stage, the research design is exploratory
because the research statement was developed on the basis of the review of
literature which was available on internet, in books and journals. After framing
the research statement, the research design becomes descriptive.
Sampling Design: Here non-probability sampling design employing
convenience sampling method has been used because of time and cost
constraints.
Sample Site: The location for the research was selected as Palanpur city for
research, to know the competitive position of Airtel in Palanpur city.
Sample Size: The total sample size is 100 respondents of corporate people in
Palanpur city which includes Branch Manager, Area Manager, Sales Manager
and Employees etc.
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Sampling Unit: For marketing research it must require defining sampling unit,
sampling unit means target population. For my project, my sampling unit is
Corporate Sector which includes Branch Manager, Area Manager, Sales
Manager and Employee etc. who provides different different types of
customer services.
The Six Ws
WHO-Who should be considered a potential respondent?: The data are
collected from Users of mobile service.
WHAT-What information should the be obtained from respondent?
Information related to purchase criteriaand brand preferences are taken.
WHERE-Where should the respondents be contacted to obtain the
required information? : The project is undertaken at Bharti Airtel Ltd in
Palanpur city.
WHEN- When the information should be: The data are collected from 17th
October to 2nd November 2009.
WHY-Why are we obtaining information from the respondents? : To
know the completive position of Airtel in Palanpur city.
WAY- In what way are going to obtained information from the
respondents?: The data are collected through personal interview method.
Pilot Testing: It is necessary to check the questionnaire, before actual
research is done. Therefore pilot testing is done. In this case, pilot testing wasdone for ten respondents, and based on the feedback, the questionnaire was
fine tuned.
Choice of Survey method: Here personal interview method was used to do
the survey.
Research instrument: Questionnaire was used for the purpose of the data
collection as the research instrument.
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Questionnaire consisted of
Close ended questions (many questions include rating scales)
Open-ended question.
Sources of Data Collection:
1) Primary Data: Primary data are collected through direct contact with the
corporate people in Palanpur city.
2) Secondary Data: The sources of secondary data collection are concept of
Telecom industry, history, company profile, about AIRTEL and the books,
journals that were referred. Internet was also one of the main sources ofsecondary data collection.
2.4 How to conduct Statistical test:
I have used SPSS software for doing all statistical tests.
2.5 Limitations of Research
The sample size of 100 respondents is very small compared to the
population size, and random sampling was not undertaken due to time
and cost constraints. Therefore the findings cannot be generalized to
the larger population.
The respondent might not respond with actual feelings or facts either
to demonstrate a superior status filling up the questionnaire.
Convenience sampling has been used to select the sample units andtherefore, the findings may not be generalizable to the larger
population.
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Chapter: 3
DATA ANALYSIS
&
INTERPRETATION
CHAPTER 3: DATA ANALYSYS AND
INTERPRETATION
(1)Corporate Name_________________________________Address _________________________________
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Contact person _________________________________
Designation _________________________________
(2).Who is the Decision Maker regarding telecom Services?
General Manager [ ] Managing Director [ ]
Telecom Department [ ] Branch Manager [ ]
Other [ ]
Purpose: - To know who is the decision maker regarding telecom service
Decision Maker Frequency Percentage
General manager 2 2%Managing Director 6 6%Telecom Department 1 1%Branch Manager 91 91%Other 0 0%Total 100 100%
Decision Maker
2%
6%
1%
91%
0%
General manager
Managing Director
Telecom DepartmentBranch Manager
Other
Interpretation:
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In the study it was found that 91% respondents taking decision
regarding telecom service by Branch manager .other 6% respondent taking
decision by Managing director and 2% respondent taking decision by General
manger.
(3). Are you satisfied with existing service provider?
Purpose: - To know the satisfaction level of existing service provider in
corporate.
Yes [ ]
No [ ]
Satisfied Frequency Percentage
Yes 82 82%
No 18 18%
Satisfied
82%
18%
Yes
No
Interpretation:
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In the study it was found 82% respondents are satisfied and remaining
18% respondent are not satisfied with existing Mobile service provider.
(3 A) Which Service Provider would you opt for in future?
Purpose: - Here respondents were asked to give the service providers they
would choose in future.
Airtel [ ] Reliance [ ]
Idea [ ] BSNL [ ]
Vodafone [ ] TATA Indicom [ ]
Opt In Future Frequency Percentage
Airtel 78 47%Idea 4 2.41%Reliance 4 2.41%Vodafone 58 34.94%BSNL 21 12.65%TATA Indicom 1 0.60%Total 166 100%
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Opt in Future
47%
2%
2%
35%
13% 1%
Airtel
Idea
Reliance
Vodafone
BSNL
TATA Indicom
Interpretation:
In the study it was found 47% respondent will Opt Airtel service in
future, and 35% Vodafone , 13% BSNL, 2% Reliance, 2% Idea and 1% TATA
Indicom. Here I found many of corporate people in future will opt Airtel service
compare to Vodafone.
(4). How many Connections are working on a particular Mobile
Service Provider in your corporate?
Purpose: - The reasons behind asking these questions to know the how
many connection exactly are there
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Less then 10 [ ] 10 To 20 [ ]
20 To 30 [ ] More then 30 [ ]
Connection
Frequenc
y Percentage
Less Then 10 7 7%10 to 20 38 38%20 to 30 50 50%More then 30 5 5%Total 100 100%
No Of Connection
7%
38%50%
5%
Less Then 10
10 to 20
20 to 30
More then 30
Interpretation:
In the study it was found 50% corporate having 20 to 30 connection
and others having 38 %, 10 to 20, and 7% having less then 10, and 5%
having more then 30 connection. So here I found that 50% corporate having
20 to 30 connections are working there
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(5). which is Current Tariff Plan Provide by your existing
Mobile Service Provider?
Purpose: - This was asked to know which current tariff plan are/ is existing in
corporate.
Tariff Plan
Frequenc
y PercentagePrepaid 77 45.56%Postpaid 92 54.44%
Total 169 100.00%
Tariff Plan
46%
54%
Prepaid
Postpaid
Interpretation:
In the study it was found 54% corporate having postpaid and 46%
having prepaid connection. So here I found that many of corporate using and
prefer the postpaid connection.
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(6). Which Mobile Service Provider do you Prefer the most?
(Give the rank 1 to 6 as per your choice)
Purpose: - This was measured by asking the respondents which mobileservice provider prefer the most
Airtel [ ] Reliance [ ]
Idea [ ] BSNL [ ]
Vodafone [ ] TATA Indicom [ ]
Pie Chart 1
Which brand is prefer most by respondent
and given 1 rank
52%
1%
1%
42%
4% 0%Airtel
Idea
Reliance
VodafoneBSNL
TATA Indicom
PieChart - 2
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Which brand is prefer most by respondent
and given 2 rank
40%
7%3%
47%
3%0% Airtel
Idea
Reliance
Vodafone
BSNL
TATA Indicom
Interpretation: From above two charts (1 and 2) we can find that Airtel got 1st
rank and Vodafone got 2nd rank followed by BSNL and idea brands. Reliance
and Tata Indicom being new entrants, we found nil/very less user who
preferredthose brands.
PieChart - 3
Which brand is prefer most by respondent
and given 5 rank
0% 10%
36%
0%24%
30%
Airtel
Idea
Reliance
Vodafone
BSNL
TATA Indicom
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PieChart - 4
Which brand is prefer most by respondent
and given 6 rank1%
3%
2%
3%
30%
61%
Airtel
Idea
Reliance
Vodafone
BSNL
TATA Indicom
Interpretation:
From above two charts (3 and 4) we can find that as Airtel and
Vodafone are in preferred category, there exist very less ranking of 5 or
ranking of 6 for these brands. Tata Indicom, BSNL and Reliance got most of
the rankings in 5th and 6th which means they are least preferred brands.
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Bar Chart
Which Brand is most prefer by respondent
51
1 1
42
40
40
73
48
30
8
60
17
4
10
20
19
41
3
29
7
0
10
36
0
24
30
1 3 2 3
30
61
0
10
20
30
40
50
60
70
Rank 1
Rank 2
Rank 3
Rank 4
Rank 5
Rank 6
Rank 1 51 1 1 42 4 0
Rank 2 40 7 3 48 3 0
Rank 3 8 60 17 4 10 2
Rank 4 0 19 41 3 29 7
Rank 5 0 10 36 0 24 30
Rank 6 1 3 2 3 30 61
Airtel Idea RelianceVodafon
eBSNL
Tata
indicom
Interpretation:
From above brand wise bar chart for preference, we can infer that about
91 respondents have given ranks 1 or 2 to airtel, which is comparable to 90
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respondents who also have given ranks 1 or 2 to Vodafone brand. This
means Airtel and Vodafone are most preferred brands. We also can find that
the respondents have given 3rd rank to Idea brand. Respondents have given
4th rank to reliance and Tata Indicom brand most of the time ranked as 6 th. We
should not forget that BSNL brand the respondents have ranked it 4th, 5th or
6th which means its preference is also there, but not comparable to Airtel and
Vodafone.
(7). As far as Coverage of Network is concerned who do you
think is a better Service Provider?
(Give the rank 1 to 6 as per your choice)
Airtel [ ] Reliance [ ]
Idea [ ] BSNL [ ]
Vodafone [ ] TATA Indicom [ ]
PieChart - 1
Coverage of network is concerned which Brand is
getting how many 1 st rank
28%
1%
2%66%
3%
0%
Airtel
Idea
Reliance
Vodafone
BSNL
Tataindicom
PieChart - 2
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Coverage of network is concerned which
brand is getting how many 2 nd rank
60%
8%
5%
26%
1%
0%Airtel
Idea
Reliance
Vodafone
BSNL
TATA Indicom
Interpretation: From above two charts (1 and 2) we can find that Airtel got 1st
rank and Vodafone got 2nd
rank followed by BSNL and idea brands. Relianceand Tata Indicom being new entrants, we found Airtel and Vodafone provide a
good coverage brands
PieChart - 3
Coverage of network is concerned which
brand is getting how many 5 th rank
0% 14%
31%
0%23%
32%
Airtel
Idea
Reliance
Vodafone
BSNL
TATA Indicom
PieChart - 4
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Coverage of network is concerned which
brand is getting how many 6 th rank1%
1%
8% 0%
32%58%
AirtelIdea
Reliance
Vodafone
BSNL
TATA Indicom
Interpretation: From above two charts (3 and 4) we can find that as Airtel
and Vodafone are provide a good coverage of Network category, there existvery less ranking of 5 or ranking of 6 for these brands. Tata Indicom, BSNL
and Reliance got the rankings in 5 th and 6th which means they are not provide
a good coverage compare to Airtel and Vodafone brands.
Bar chart
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28
1 2
65
30
60
85
26
1 0
8
47
22
8 1333
2932
1
28
7
0
14
31
0
23
32
1 1
8
0
32
58
0
10
20
30
40
50
60
70
Rank 1
Rank 2
Rank 3
Rank 4
Rank 5
Rank 6
Rank 1 28 1 2 65 3 0
Rank 2 60 8 5 26 1 0
Rank 3 8 47 22 8 13 3
Rank 4 3 29 32 1 28 7
Rank 5 0 14 31 0 23 32
Rank 6 1 1 8 0 32 58
Airtel Idea RelianceVodafon
eBSNL
Tata
indicom
Interpretation
From above brand wise bar chart for preference, we can infer that
about 88 respondents have given ranks 1 or 2 to airtel, which is comparable
to 91 respondents who also have given ranks 1 or 2 to Vodafone brand. This
means Airtel and Vodafone are provide good coverage area of network. We
also can find that of the respondents have given 3 rd rank to Idea brand.
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Respondents have given 4th rank to reliance and BSNL brand most of the time
ranked as 6th. We should not forget that BSNL brand the respondents have
ranked it 4th, 5th or 6th which means its preference is also there, but not
comparable to Airtel and Vodafone.
(8). Which Mobile Service Provider according to you provides
you with the lowest Tariff Plans?
(Give the rank 1 to 6 as per your choice)
Airtel [ ] Reliance [ ]
Idea [ ] BSNL [ ]Vodafone [ ] TATA Indicom [ ]
PieChart - 1
How many respondent given 1 st rank
Consern to lowest terrif plan
14%
25%
9%6%
45%
1% Airtel
Idea
Reliance
Vodafone
BSNL
TATA Indicom
PieChart - 2
How many respondent given 2nd rank
Consern to lowest terrif plan
31%
11%31%
9%
16% 2%Airtel
Idea
Reliance
Vodafone
BSNL
TATA Indicom
.
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Interpretation: From above two charts (1 and 2) we can find that BSNL got
1st rank and Airtel and Reliance both are got 2nd rank, followed by Vodafone
and idea brands. We found BSNL and Reliance provide a Lowest Tariff plans
compare to other Brand.
PieChart - 3
How many respondent given 5th rank
Consern to lowest terrif plan
5% 12%
26%
22%
7%
28%
Airtel
Idea
Reliance
Vodafone
BSNL
TATA Indicom
PieChart - 4
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How many respondent given 6 th rank
Consern to lowest terrif plan
1% 7% 2%
35%
6%
49%
Airtel
Idea
Reliance
Vodafone
BSNL
TATA Indicom
Interpretation: From above two charts (3 and 4) we can find that as BSNL
and Airtel and Reliance are provide lowest tariff plan, there exist very less
ranking of 5 or ranking of 6 for these brands. Tata Indicom, Vodafone got therankings in 5th and 6th which means they are not provide lowest tariff plans
compare to other brands.
Bar Chart
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According to lowest tariff plan which brand getting which rank
18
2
128
58
1
32
11
32
916
2
22
38
14 12
56
22
30
13 148
14
5
12
2622
7
28
17
2
35
6
49
0
20
40
60
80Rank 1
Rank 2
Rank 3
Rank 4
Rank 5
Rank 6
Rank 1 18 2 12 8 58 1
Rank 2 32 11 32 9 16 2
Rank 3 22 38 14 12 5 6
Rank 4 22 30 13 14 8 14
Rank 5 5 12 26 22 7 28
Rank 6 1 7 2 35 6 49
Airtel Idea Reliance Vodafone BSNLTata
indicom
Interpretation
From above brand wise bar chart for preference, we can infer that
about 74 respondents have given ranks 1 or 2 to BSNL, which is comparable
to 50 respondents who also have given ranks 1 or 2 to Airtel brand. This
means BSNL and Airtel are provide lowest tariff plan. We also can find that
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the respondents have given 3rd and 4th rank to Idea brand. Respondents have
given 5th and 6th rank to TATA Indicom brand.
(9). Which Mobile Service Provider gives you the Best and
Efficient Customer Services?
(Give the rank 1 to 6 as per your choice)
Airtel [ ] Reliance [ ]
Idea [ ] BSNL [ ]Vodafone [ ] TATA Indicom [ ]
Pie Chart - 1
According to provide effective customer
service which brand getting 1 st rank
46%
0%
2%
46%
3%3% Airtel
Idea
Reliance
Vodafone
BSNL
TATA Indicom
Pie Chart - 2
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According to provide effective customer
service which brand getting 2 nd rank
42%
6%4%
47%
1%0% Airtel
Idea
Reliance
Vodafone
BSNL
TATA Indicom
Interpretation: From above two charts (1 and 2) we can find that Vodafone
got 1st
rank and Airtel got 2nd
rank, followed by BSNL and idea brands.Reliance and Tata Indicom not provide an Effective customer services
compare to Vodafone and Airtel brand
Pie Chart - 3
According to provide effective customer
service which brand getting 5 th rank
5% 12%
26%
22%
7%
28%Airtel
Idea
Reliance
Vodafone
BSNL
TATA Indicom
Pie Chart - 4
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According to provide effective customer
service which brand getting 6 th rank
1% 7% 2%
35%
6%
49%
Airtel
Idea
Reliance
Vodafone
BSNL
TATA Indicom
Interpretation:From above two charts (3 and 4) we can find that as Airtel and
Vodafone are in provide effective service category, there exist very less
ranking of 5 or ranking of 6 for these brands. Tata Indicom, BSNL and
Reliance got of the rankings in 5th and 6th which means they are not provide
an effective service compared to other.
Bar Chart
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According to best effective service which brand getting which
rank
47
0 2
46
3 3
42
6 4
46
1 0
10
62
24
3 1 00
19
38
2
33
81
11
29
1
22
37
1 2 3 2
40
52
0
20
40
60
80Rank 1
Rank 2
Rank 3
Rank 4
Rank 5
Rank 6
Rank 1 47 0 2 46 3 3
Rank 2 42 6 4 46 1 0
Rank 3 10 62 24 3 1 0
Rank 4 0 19 38 2 33 8
Rank 5 1 11 29 1 22 37
Rank 6 1 2 3 2 40 52
Airtel Idea Reliance Vodafone BSNLTata
indicom
Interpretation
From above brand wise bar chart for preference, we can infer that
about 92 respondents have given ranks 1 or 2 to Vodafone, which is
comparable to 89 respondents who also have given ranks 1 or 2 to Airtel
brand. This means Vodafone and Airtel are provide effective service. We also
can find that most of the respondents have given 3 rd rank to Idea brand.
Respondents have given 4th rank to reliance and Tata Indicom brand the time
ranked as 6th. We should not forget that BSNL brand the respondents have
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ranked it 4th, 5th or 6th which means its preference is also there, but not
comparable to Airtel and Vodafone.
(10). which company advertisements do you like most?
Airtel [ ] Reliance [ ]
Idea [ ] BSNL [ ]
Vodafone [ ] TATA Indicom [ ]
29%
26%21%
17%4% 3% Airtel
Idea
Reliance
Vodafone
BSNL
TATA Indicom
Interpretation
From above pie charts we can find that Airtel got 1st rank and Idea got 2nd
rank, followed by Reliance and Vodafone. Bsnl and Tata Indicom not providea Effective Advertisement.
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(11). Purpose for select this mobile service provider?
Intercommunication [ ]
Business communication [ ]
Personal [ ]
Others [ ]
purpose for select service provider
21%
39%
34%
6%Intercommunication
Businesscommunication
Personal
Others
Interpretation
From above pie charts we can find that 21% select for intercommunication
39% select for Business communication, 34% for personal and 6% for others.
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Chapter: 4
FINDINGS
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CHAPTER 4: FINDINGS
Following findings have been come out from the study and an analysis
of Competitive Analysis Mobile service provider of AIRTEL Enterprise
Services with available competitors services.
By conducting a Competitive Analysis Mobile service provider I got
valuable information from the Corporate about their demographic, their
perception with Mobile Service Provider and which areas of company need
improvement which is most important to the organization.
Out of 100 respondent 91% Corporate branch manager taking
Decision about choosing Mobile Service provider.
With highest market share Vodafone is market leader and AIRTEL
Enterprise Services is market Challenger Company.
When we consider opt in future Airtel is on top and followed by
Vodafone.
When we consider tariff, BSNL is cheapest then other service
provider and the tariff of AIRTEL Enterprise Services is moderate
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When we consider Effective services are provided by Vodafone is
on top and its services like better coverage area. Airtel for attractive
promotional offers and better after sales services
When we consider as Competitive position AIRTEL so we can findthe highest market share in all over India is AIRTEL on top position,
but we talk about Palanpur city then Vodafone is on top position.
We can see the total market share of mobile service provider we
can find Bharti has cover 21.50% and Vodafone cover the 15.02%
market, so in terms of total market is Bharti Airtel is Market leader.
In some time sale increase by advertisement and brand
ambassador.
Most of the people use service provider for the business purpose.
Customer are also attract from the recharge and attractive
schemes.
In corporate people expect frequency , coverage and fast customer
satisfaction survey.
Chapter: 5
RECOMMENDATION
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CHAPTER 5: RECOMMENDATION AND SUGGETION
During the course of my project report, I came across some
shortcomings and also certain concerns of the Corporate which I would like to
mention here as they are the integral part of the project report, few of the
suggestions as mentioned by the customer are as follows:
Currently AIRTEL Enterprise Services has no. 2 position in
Ahmedabad city area and to maintain this number one number,
AIRTEL Enterprise Services need to concentrate on the following
important areas:
More coverage - area providing.
Clear and attractive promotional offers. In the sense of easy
understandable.
Given better after sale services, like to quickly solve the problem
regarding mobile and services.
Aitel is followed by BSNL concerned with lowest tariff plan, so here
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Try to provide lowest tariff plan compare to BSNL so we attract the
more customers also.
Airtel followed by Vodafone also concerned to Network and provide
a effective service also, so Airtel is focus on this area also toprovide a better then Vodafone.
Few customers have complained about the coverage of the AIRTEL
Enterprise Services, so it is another area where AIRTEL Enterprise
Services need to pay attention. So you can establish a more
network and cover the entire area where this type of problem is
occurring.
Airtel Enterprise is required to give the best services because in
corporate level they give more importance to the service.
Most of the Corporate want low monthly rental of AIRTEL
Enterprise Services. Airtel can provide an as much as cheapest rate
compared to the competitors like BSNL, Vodafone, Idea, Reliance
and TATA Indicom.
Suggestion box should be kept in each showroom and Bill paying
center with a view to welcome the suggestion of the customers. So
here may be this way company can know the customers
requirements and suggestions regarding service.
Corporate oriented programs should be launched in order to
motivate the corporate to use their product and generate goodwill
towards the company and product of the company.
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BIBLIOGRAPHY
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BIBLIOGRAPHY
For completing this report I had gone through certain books and websites.
The project would have been incomplete without these references.
They are:
1. Books:
Philip Kotler & Kevin Lane Keller, 12th edition (2006), Marketing
Management, Published by Pearson Education (Singapore) Pvt. Ltd.
Indian Branch, 482 F.I.E. Patparganj, Delhi 110 092, India
Donald R. Cooper & Pamela S. Schindler, 8th edition (2003),
Business Research Methods, Published by Tata McGraw-Hill
Publishing Company Limited, New Delhi. Book: Business research
methods.
Nargundkar Rajendra (2005), Marketing Research 2nd edition, New
Delhi, Tata McGraw-Hill Publishing Company Limited.
2. Web Sites
www.airtelworld.com/indexin.htm
www.airtelenterprise.com/internet.html
www.coai.com/telephny.htm
http://www.airtelworld.com/indexin.htmhttp://www.coai.com/telephny.htmhttp://www.airtelworld.com/indexin.htmhttp://www.coai.com/telephny.htm7/27/2019 AIRTEL REPORT.doc
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www.trai.gov.in
www.ibef.org
www.wikipedia.org/wiki/Competitor_analysis
www.iimcal.ac.in/community/consclub/reports/telecom.pdf
APPENDIX
http://www.trai.gov.in/http://www.ibef.org/http://www.wikipedia.org/wiki/Competitor_analysishttp://www.iimcal.ac.in/community/consclub/reports/telecom.pdfhttp://www.trai.gov.in/http://www.ibef.org/http://www.wikipedia.org/wiki/Competitor_analysishttp://www.iimcal.ac.in/community/consclub/reports/telecom.pdf7/27/2019 AIRTEL REPORT.doc
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QUESTIONNAIRE
(1). Corporate Name: - ______________________________________Address: - ______________________________________________
Contact Person: - ________________________________________
Designation: - ___________________________________________
(2).Who is the Decision Maker regarding telecom Services?
General Manager [ ]
Managing Director [ ]
Telecom Department [ ]
Branch Manager [ ]
Other [ ]
(3). Are you satisfied with existing service provider?
Yes [ ]
No [ ]
If No then
Why?
______________________________________________
______________________________________________
__________
Which Service Provider would you opt for in future?
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Airtel [ ] Reliance [ ]
Idea [ ] BSNL [ ]
Vodafone [ ] TATA Indicom [ ]
(4). How many Connection are working on a particular Mobile Service
Provider in your corporate?
Less then 10 [ ]
10 To 20 [ ]
20 To 30 [ ]
More then 30 [ ]
(5). which is Current Tariff Plan Provide by your existing Mobile Service
Provider?
________________________________________________________
___________________________________________________________
(6). Which Mobile Service Provider do you Prefer the most?
(Give the rank 1 to 6 as per your choice)
Airtel [ ] Reliance [ ]
Idea [ ] BSNL [ ]
Vodafone [ ] TATA Indicom [ ]
(7). As far as Coverage of Network is concerned who do you think is a
better Service Provider? (Give the rank 1 to 6 as per your choice)
Airtel [ ] Reliance [ ]
Idea [ ] BSNL [ ]
Vodafone [ ] TATA Indicom [ ]
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(8). Which Mobile Service Provider according to you provides you with
the lowest Tariff Plans? (Give the rank 1 to 6 as per your choice)
Airtel [ ] Reliance [ ]
Idea [ ] BSNL [ ]
Vodafone [ ] TATA Indicom [ ]
(9). Which Mobile Service Provider gives you the Best and Efficient
Customer Services? (Give the rank 1 to 6 as per your choice)
Airtel [ ] Reliance [ ]
Idea [ ] BSNL [ ]
Vodafone [ ] TATA Indicom [ ]
(10).Which company advertisement does you like most?
Airtel [ ] Reliance [ ]
Idea [ ] BSNL [ ]
Vodafone [ ] TATA Indicom [ ]
(11).Purpose for select this mobile service provider?
Intercommunication [ ]
Business communication [ ]
Personal [ ]
Others [ ]
______________________________________________________________
_____
Thanks.
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RAVI A. PATEL
Student
V.M. PATEL COLLEGE OF MGT. STUDIES,
GANPAT UNIVERSITY, KHERVA.