AL-FATH CORPORATE
AL-FATH GROUP TRADING COMPANY
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Background
Al-fath, operating independently within the domestic trade industry. Since its
foundation in 1989, Al-fath has registered significant growth in its business,
thus emerging as one of the most successful trading firms in the Republic of
Yemen. Al-fath’s achievement is evident in its professional approach that
reflects its management system, operational expertise and long-term vision to
business development. At present, Al-fath has over 450 employees working in
various capacities within the different divisions of the company.
Corporate Philosophy
Fundamental to long-term business success and sustained growth under
changing market conditions are entrepreneurial drive and acumen founded on a
management that is imaginative, creative, innovative and prudent in risk
undertaking. By these prerequisites, Al-fath aims to attain market leadership
and cope with changing market trends in a competitive way. The approach to
Al-fath's management is to place emphasis on adoption of information
technology supported with professionally qualified and skilled staff whom
motivation is ingrained to offer the best.
AL-FATH CORPORATE
AL-FATH GROUP TRADING COMPANY
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Information Technology Division
Founded in 1995The Information Technology Division strives to be a collaborative, expert,and responsive entity that is focused on the total customer experience andintent on delivering personalized service and timely support. The IT Divisionis divided into four functions: direct sales, projects, solutions, service, andsupport.All four functions combine to give total customer satisfaction from theirexperience at Al-Fath.
As Al-Fath pushes into new frontiers, it remains dedicated to its originalobjective of helping people improve their lives through technology.
Product Portfolio:
Computer Hardware System. Computer Peripherals and accessories. Data Network System. Application Software and Customized Programs. Data Network Cables, Components and accessories. Professional and Certified Technical Support. Customer Training Programs. Photocopiers. Fax Machines. Accessories and Parts.
AL-FATH CORPORATE
AL-FATH GROUP TRADING COMPANY
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Corporate Structure
As is schematically illustrated in Figure 1, Al-fath has established corporate
structure for efficient and productive functioning of its business management and
operations. The corporate structure is made of two distinct areas, which are as
follows:
AL-FATH CORPORATE
AL-FATH GROUP TRADING COMPANY
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Corporate Support Function Units
The centralized corporate support functional units provide support to each
business unit in the areas of finance, administration, and corporate executive
activities related to the planning, development and implementation of Al-fath's
mission, values and policies.
Business Units
Business units that constitute the different trade divisions, each set up as
independent profit center under its specialized business activities in an area of
trade industry. The trading activity under each business unit is structured to
allow business expansion in a vertically integrated way.
Al-fath’s business units are formed by the following six independent divisions,
each representing a specific and independent business unit, offering a specific
group of products and services under its own market distribution network for the
territory of the Republic of Yemen.
AL-FATH CORPORATE
AL-FATH GROUP TRADING COMPANY
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Vision
Fundamental to long-term business success and sustained growth under changing
market conditions is entrepreneurial drive and acumen founded on a management
that is imaginative, creative, innovative and prudent in risk undertaking.
By these prerequisites, Al-fath aims to attain market leadership and cope with
changing market trends in a competitive way. The approach to Al-fath's
management is to place emphasis on adoption of information technology supported
with professionally qualified and skilled staff in which motivation is ingrained to
offer the best.
Mission
Al-fath's mission is to provide quality products, and professional & efficient
services to maintain leading positions in chosen markets.
AL-FATH CORPORATE
AL-FATH GROUP TRADING COMPANY
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Corporate Objectives & Strategies
Each division that forms a business unit within Al-fath functions and operates
under a set of common business development objectives and strategies. These
are structured with flexibility to allow adaptation according to the needs and
requirements of each business unit.
A. Human Resource Development
Our management view is based on a fundamental reality that: central to any
organizational success is the human resource. Thus our management
organizational system is structured to ensure achievement of recruiting and
training dedicated and diligent staff able to work under an environment that
encourages high productivity and high level of achievement. We have
instituted within our organizational system a set of management and
operational guidelines that would ensure prevalence of the right work
environment.
B. Business Facilities
Al-fath's major objective is to ensure that each business unit is fully
supported with essential facilities of appropriate standards to permit the
division to operate and perform its functions under the right image. Such
facilities are to include the following:
1. Sales showrooms with interior decoration and layout compatible to
the product lines..
2. Modern offices supported with appropriate information technology.
3. Support facilities such as those for maintenance and repairs fitted
with essential equipment and tools.
4. Warehouses with proper inventory system.
5. Means of transportation for staff and goods.
6. Other logistical support facilities.
AL-FATH CORPORATE
AL-FATH GROUP TRADING COMPANY
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C. Market Development Objectives and Strategies
Al-fath's policy is to ensure that each division operates with pragmatic
market development objectives and strategies, covering the following
areas:
1. To retain customer loyalty, through marketing programs oriented
towards attaining customer confidence and satisfaction..
2. Market entry and penetration strategies are to ensure satisfactory
market positioning of products with the aim of acquiring appropriate
market share.
3. The products and nature of the market must be well studied to
determine and define market segments and market niches for each
product line.
4. The channels of distribution and distribution network must be
planned with future outlook to achieve extensive geographical
coverage in the country.
5. To assess market trend and evaluate performance through periodic
market research.
6. Products and service pricing structure must be set in a competitive
and profitable way.
7. To institute promotional and advertising programs to support the
overall market development plans
8. Maintain continuous supply of products to ensure their availability at
all times.
AL-FATH CORPORATE
AL-FATH GROUP TRADING COMPANY
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D. Financial Objectives and Strategy
In conformity with our basic business goal to realize profits, Al-fath's
financial objectives and strategy is set for each division to operate
financially as an independent profit center, to make such divisions self-
sustaining business units, able to generate profit and expand its business
by virtue of its own success. By this approach, each division is to allocate
resources optimally for investment or operational requirements.
Objectives & Policies For Representation
Al-fath’s approach in representing foreign principles is to establish a relationship
in the form of an alliance, aimed at achieving mutual cooperation and
coordination beneficial to the partnership. The business development policy is to
be structured and built on teamwork and shared investment to maximize market
share of the products involved. Overall, the relationship should emphasize a high
level of performance, to enhance positive image and reputation for the products
and support services involved.
AL-FATH CORPORATE
AL-FATH GROUP TRADING COMPANY
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Corporate Goals
Al-fath has established the following set of corporate goals with long-
term vision:
A. Market Leadership
To achieve leadership in its trading activities by instituting pragmatic and
objective business strategies that will ensure:
1. Establishment of positive image and indisputable reputation for
Al-fath as a commercial enterprise oriented to customers and their
needs.
2. Marketing of niche quality products and support services at
competitive prices.
3. The attainment of clear understanding of the market conditions,
instituting flexibility to adapt to changes in the socioeconomic
environment of the market.
B. Management System
To adopt an efficient business management system that instills
positive values within the company capable of:
1. Permitting Al-fath to operate as a whole and integrated unit, while
allowing each business unit to function as an independent profit
center.
2. Maximizing motivation of its human resources towards higher
productivity.
3. Achieving efficiency in corporate resource allocation with the
ultimate goal of realizing profits.
4. Establishing a strong alliance and communication base with
business partners represented.
AL-FATH CORPORATE
AL-FATH GROUP TRADING COMPANY
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5. Achieving diversification of its business through vertical integration
of its different business units.
6. Reinvesting retained earnings to improve and expand its business
activities.
C. Business Perpetuity
Last but not least our goal is to ensure perpetuity of Al-fath as an
independent successful commercial enterprise.
BUSINESS WITH US
Al-Fath's approach in representing foreign principles is to establish a relationship in the
form of an alliance, aimed at achieving mutual cooperation and coordination beneficial to
the partnership.
The business development policy is to be structured and built on teamwork and shared
investment to maximize market share of the products involved.
Overall, the relationship should emphasize high level of performance, to enhance positive
image and reputation for the products and support services involved.
AL-FATH CORPORATE
AL-FATH GROUP TRADING COMPANY
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0
10
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50
60
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2000 2001 2002
Growth of Importing Values Only for Al-Fath'sPharmaceutical
Milion US $
AL-FATH CORPORATE
AL-FATH GROUP TRADING COMPANY
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2002 2003 2004 2005 2006 2007
Growth of Importing Values Only for Al-Fath'sPharmaceutical
AL-FATH CORPORATE
AL-FATH GROUP TRADING COMPANY
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2007 2008 2009
Growth of Importing Values Only for Al-Fath'sPharmaceutical