STRATEGI BERSAING DAN PEMODELAN BISNISDosen Pengajar: Elfrida Viesta Napitupulu
“Alibaba Group Strategic Analysis” One-Off Experience Business Model
Elly Apryani (0751601003)
Erwan Cipto (0741601004)
Vickih T. Putri (0751601014)
Jakarta, 24 January 2017
Alibaba’s Group
Alibaba.com: an online trading community
Evolution of the “China Model”
AliPay’s Escrow Payment
Alibaba business model
Alibaba doesn't directly compete with merchants; works with them and provides a platform for dual profits.
Seeks to innovate and thrive No specialty in one area; create online
ecosystem rather than focus on niche
Alibaba Group has no inventory. Long tail competitors like Amazon buy merchandise and sell these to their customers by using their own infrastructure.
Alibaba’s main focus is to connect buyers with sellers. Momentarily, it mainly relies on bringing together Chinese sellers with buyers around the world. The value of Alibaba lies in the software interface, not in the products.
Alibaba business model
Alibaba business model
Merchants don't pay to sell products instead they pay Alibaba for advertising and other services to allow them to stand out from the crowd
Key Partner
Alimama (advertising and marketing partner) Alipay (Payment System) FedEx, DHL Seller/Retailer
Key Activities
Marketing & Sales Data Management Loan Services
Key Resource
Company/Retailer/ Seller’s brand Online marketplace Customer data
Value Propositions
Access to Global Market Advertising for product to customer Ensure a secure supply and safe payment
Customer Relationships
Self service help center – user guide Community Newsletter VIP event team
Channel
Alibaba Apps Website
Customer Segment
B2C, C2C & B2B Advertiser for various group of customers Suppliers/Seller provide product on line and
sell them to global customer
Cost Structure
Infrastruktur teknologi
Revenue Streams Advertising / Iklan Transaction Fee for products
Business Model Canvas : Alibaba