Alisha Siegel Final Paper
My internship at BCBG was truly an amazing experience. I worked in the
public relations department in New York City. I received an email about this
internship last September from the AESHM department, since I am a double major.
The email said that a recruiter from BCBG would be coming to Iowa State to look for
interns. I knew they were looking for public relations interns so I thought I’d give it
a shot. Even if I didn’t get the internship, I thought the interview process would be a
good experience. I went to the interview nervous and excited at the same time. The
interview went well. She explained the tasks that I would be doing on a day-‐to-‐day
basis and it sounded like my dream internship.
BCBGMAXAZRIAGROUP is a global fashion house with a portfolio including
more than 20 brands. Max Azria is the CEO, chairman and head designer alongside
his wife, Lubov Azria, who acts as chief creative officer. The company was started in
1989. From 1989 until now, the company has launched many different labels such
as Max Azria, Max Azria Atelier, BCBGeneration, and their most recent and most
successful launch, Herve Leger. In Fall 2008, Max Azria presented BCBGMAXAZRIA
Runway, Max Azria and Hervé Léger by Max Azria at New York Fashion Week; which
is the first time an American designer produced three major fashion shows during
one New York Fashion Week. Although their headquarters are in LA, the sales team
and public relations team is located in New York.
After receiving the call that I got the PR internship, I headed to New York in
January. It took me a couple of weeks to get the hang of things. There was one other
intern in the PR department when I started that helped me the first couple of weeks,
until she left. From then on, I had to teach myself. After a couple weeks of being by
myself, I had gotten the hang of things and by the end of January, two more interns
started. I was the only intern there Monday through Friday because the other girls
had class.
I helped with sample trafficking, which is when a sample garment, like a
dress or a top, goes to a magazine shoot or to an event. The sample trafficking
process is called write-‐ups. We write down on a paper what specific garment goes to
what magazine. We write down the style number, the color, and a description. We
also will take pictures of the garments to put on the write-‐ups to make it easier to
check them back in.
Other tasks at BCBG consisted of helping out the PR staff whenever needed,
keeping both the showroom and the back closet organized, and putting together the
articles of interest. The articles of interest are many different articles from different
publications such as the New York Times, Wall Street Journal, and Women’s Wear
Daily. Myself and the other interns would gather different business related fashion
articles and put them into a word document. The word document was sent out to
many of the BCBG staff. The articles of interest are attached, along with the excel
spreadsheet that I did.
I took all of the write-‐ups for the month and divided them into different
categories based on brand, and accessories and put them into an excel spreadsheet.
I would put these together for the PR department each month so they could keep
track of what garment samples were going to what publication and ultimately so
they can see how much press they are getting. The spreadsheet consisted of the
brand, the publication, each specific item, and a description of each item.
Another task that I would often do would be to scan many different
publications for any press that we might have. I would scan through newspapers
such as the New York Times, the Wall Street Journal, the Washington Post, and many
more. I would also scan magazines for any BCBG, BCBGeneration, or Herve Leger
clothing or accessories samples that might be in them. If I found anything in any of
the publications, I would make a copy of both the sample and the publication that it
came from. The press clippings were then scanned and sent to the PR assistant,
where she would manage them from there. After they were scanned and sent, I put
them into a binder, where we would keep them alphabetically and chronologically.
Other than sample trafficking, maintaining the showroom, and press clippings, I
would assist the PR office with any other administrative tasks.
I accomplished many things throughout my time at BCBG. Like I said before,
after the first intern had left, I had to teach myself many things. It was difficult at
times, especially in the beginning, where I would mess up a write up, or some other
task that I was assigned. I was always so hard on myself when I would mess up a
task, but the PR girls that I worked with always helped me by showing me what I did
wrong and how I could fix it. I learned quickly though and I got the hang of things. It
was such an accomplishment because by the time the other two interns started, I
was able to teach them and if they had any questions, I could answer them and
explain the process.
The PR office at BCBG was very small; it consisted of a vice president, a
manager, two coordinators, and an assistant. Everyone in the office was always so
nice and would smile and say hello. That also helped make my internship such an
amazing experience.
Another accomplishment was working fashion week. It was such an
accomplishment because I was already working full time, and that week I was asked
to stay late and come in early. I have never worked full time in my life and working
full time plus some hours was very tiring and exhausting for me. I wanted to be at
BCBG all the time that I could because I wanted to get the full fashion week
experience. I knew it was going to be exhausting, but I also knew it was going to be
worth it. I got to see both shows during fashion week and also help out at the after
party. I am glad I pushed myself through that week because those memories are
memories that I am going to have for the rest of my life.
There were many connections made between the workplace and the
classroom. I learned many things about magazine journalism throughout my time at
BCBG. I learned what it takes to go into public relations. I also learned what the ad
value is in a publication. For example, if BCBG garment piece was shot on the cover
of a magazine, the ad value would be about $200,000 plus, depending on the
publication.
There were many things I learned that could not be taught in the classroom.
Time management and multitasking are just a few. Although these can be applied to
school, they are much different concepts in a working environment. First of all, the
fashion industry and public relations industry are very fast paced. I had to decide
what task needed to be done first and what task could wait a few hours. I
multitasked when things needed to be done. For example, I would be making phone
calls and doing write-‐ups at the same time. From all the simple tasks that I did, I also
got to see what the PR girls did. They would all do a lot of emailing back and forth
with editors, and a lot of talking on the phone. I got to see what really goes into
fashion PR and how exciting in can be to get press on the brand.
My internship at BCBG had a huge impact on my career goals, my life, and me.
From moving my whole life to New York to every day in the office, my internship
was a big change from what I was used to. Being able to spend every day in a
corporate environment allowed for me to learn, more than I could in a school
environment. Working full time in and being apart of a team really helped shape my
career goals. I thought that I wanted to do fashion PR before this internship, but
after finishing the internship, I am certain that this is what I want to do. I am
passionate about fashion and about public relations and my internship at BCBG
confirmed it.
The PR department at BCBG is considered an in-‐house public relations
department, meaning the team only focuses on public relations for the BCBG brand.
In my future, I would still like to do fashion PR, but I would also like to try agency
PR, meaning that I would get to work with one agency and represent many different
brands instead of just one. In an agency, there is more pitching stories, more events
to work and set up and plan for, a lot of clients to juggle and different personalities
to navigate.
My internship at BCBG met my expectations and exceeded them. When I first
moved to New York, I really had no idea what to expect from BCBG. I have heard
horror stories of what it’s like to work in the fashion industry, especially for new
interns. I heard that interns get treated very poorly, that they run errands a lot, and
they work long hours. I am proud to say that none of these happened to me.
First of all, Christina, the human resources girl who came to Iowa State to
recruit, made sure everything was very comfortable with all of the interns. My first
day there, we had an orientation to go over what was expected of us, what to wear,
and some perks of the internship. Because none of the interns were paid, we got free
lunch everyday. We were asked to wear mostly black, so employees would know
who is an intern. Christina also told us not to hesitate to reach out to her if we were
having any issues. She really made me sure we all felt comfortable and happy with
our internship.
Although we didn’t see Christina everyday, she did keep in touch. We had
seminars throughout our time at BCBG. We had a communications seminar on how
to properly write and respond to an email. The president of sales also spoke to us
about the importance of hard work and resumes. We then had a first job seminar
toward the end where Christina gave us tips when we enter the corporate world for
the first time.
Having Christina ensure that my internship was going well, made me feel
lucky to have such an amazing internship. Jamie, my supervisor, also made my
internship amazing. She was also so nice and always asked how I was doing. She
made sure that I felt comfortable as well.
I would definitely recommend this internship to others. I had such an
amazing experience with BCBG that I would recommend it to anyone thinking about
fashion PR. As I’ve stated before, I learned a lot about what really goes into public
relations; hard work and passion. The PR team at BCBG was a small, but an amazing
group of girls.
I would also recommend this to students because you get the chance to work
everyday, in a corporate environment. There are so many things that you cannot
learn in a classroom. The hands on activities, listening, multi tasking, and time
management are just a few. Although it sometimes can feel overwhelming, there is a
reward at the end. The reward being all of the experience and knowledge that you
will take away.
BCBG was beyond a good experience. I could not have asked for a better
internship. I was so lucky to have gotten the chance at BCBG, and I will never forget
my experience with such an amazing brand.
I have attached a few samples of my work: the articles of interest that I
helped put together and an example of the excel spreadsheet that I did each month. I
have also attached two pictures from fashion week. They are the credentials from
the BCBG and Herve Leger shows during Fashion Week that I was able to attend.
Articles of Interest: Please enjoy the following Articles of Interest: WWD: Fashion Scoops: Colette Hosts Carnival in Paris… Toasting Vionnet in Paris… Value Retail Hits Berlin Tourism Fair… Zadig & Voltaire in Talks to Sell Minority Stake?... Tom Ford Launching Eyewear Collection… A&F Opening Kids Store on Savile Row… Saks Sponsors American Museum of Natural History Fundraiser… Bloomingdale’s CEO to Give Keynote at LIM College Graduation… Dr. Martens, Agyness Deyn Team Up ALL IS FAIR: More than 20,000 people streamed through a tent in the Tuileries in Paris over the weekend as Colette celebrated its 15th anniversary with a child-friendly indoor carnival. Kids and teens feasted on mini cupcakes and chocolate-smeared Poilâne bread — and then burnt off those calories by playing ping-pong, bowling or basketball. The hip boutique invited a host of brands — from Comme des Garçons and Clarins to Lacoste — to set up stands, and everything from T-shirts to timepieces were available for purchase. Festivities climaxed on Sunday with a book signing by Jean-Charles de Castelbajac and a Nike-sponsored dance class. TO THE POWER OF TWO: Home furnishings and handbag designers Ria andYiouri Augousti welcomed the fashion-week crowd to their Paris apartment on March 4 to introduce Barbara and Lucia Croce, the new creative directors at Vionnet. The twin sisters unveiled their debut collection in Paris, with Barbara enthusing: “We are so happy, because the brand we are working for is the dream of every designer.” In step with the twin theme, Katy Perry wore a necklace by the brand Fenton Fallon, which joined in the front with two impressive, dragon-like creatures in metal. American singer and songwriter Ferras Alqaisi, known as Ferras, said he was working on an untitled new record, “that’s more of a dance record, a bit more R&B influenced.” The project has taken over two years to complete. Since his first album in 2008, he’s been writing for other artists, “and trying to develop a sound, and now I think I’ve got it,” he said. javascript:void(0); http://www.wwd.com/fashion-‐news/fashion-‐scoops/value-‐retail-‐hits-‐berlin-‐tourism-‐fair-‐5790400SHOP AND GO: It’s a known fact that tourists like to shop, and indeed Asian, Middle Eastern and Russian travelers play a crucial role in keeping cash registers ringing in stores throughout Europe. However, Value Retail took the connection one step further, setting up a stand for its Chic Outlet Shopping centers at the leading tourism trade fair IMB which closed in Berlin Sunday. “The whole idea is to raise the awareness of shopping and tourism,” said Desirée Bollier, chief executive officer of Value Retail Management. “The connection has always been there. As a tourist, you’re time rich, relaxed, and like to spoil yourself. Shopping is part of your day experience, and we’ve managed to create destinations.” Partnering with travel agents, airlines, hotel chains and spas, Chic Outlet Shopping has pulled together what it calls mini “shop-ations” or shopping vacations: two-to-three day packages offering in addition to shopping at its nine upscale outlet villages in Europe “great spas, food, sightseeing.” Chic Outlet Shopping works with about 130 travel partners around the world, customizing and tailoring the excursions and offerings to their specific customers and cultures. “The numbers of people who travel is staggering and it’s a vast growth story,” Bollier declared. “Our tax free numbers are up 53 percent in our nine (European) villages.” In Germany, where Value Retail operates Wertheim Village outside of Frankfurt and Ingoldstadt Village near Munich, Bollier said business has been “very good. Ingolstadt is up 22 percent, with some really strong Global Blue data. The Russian customer is number one, followed by visitors from China, the Middle East and the Ukraine. There’s a really strong following.” More than 30 million people visited the nine Chic Outlet Shopping villages in 2011. Forty percent of those visitors were international, and spent an average of 500 euros per visit, she noted. http://www.wwd.com/fashion-‐news/fashion-‐scoops/acquisition-‐time-‐5789791http://www.wwd.com/fashion-‐news/fashion-‐scoops/acquisition-‐time-‐
5789791ACQUISITION TIME?: Zadig & Voltaire founder and owner Thierry Gillier declined to comment on reports in the French press Friday that he is in discussions with U.S.-based private equity firm TA Associates to sell a minority stake in the business. Gillier recently told WWD that despite receiving investment propositions on a regular basis, he was determined to keep the brand independent. Zadig & Voltaire expects revenues in the region of 300 million euros in 2012, or $396 million at current exchange, a spokeswoman for the brand confirmed. The brand operates 150 boutiques worldwide, half of which are in France. Between 30 and 40 openings are planned for this year in international markets, including a 2,000-square-foot store on Madison Avenue in New York City, scheduled to open at the end of April. FORD’S NEW SPECS: Tom Ford is launching a special edition optical eyewear collection, which is set to hit stores in April. Retailing for $2,950, this fall collection is inspired by eyewear from the Fifties and includes new frame silhouettes for both men and women. Made from gold-plated metal and water buffalo horn, the frames and soft leather cases are presented in a Bakelite box with a soft brown lining. A certificate of authenticity, a special cleansing cream and a chamois cloth are included in the set. The women’s frame is offered in yellow gold-plated metal with brown and gray striped horn or yellow gold-plated metal with white and gray-striped horn. The men’s frame is offered in white gold-plated metal and brown and gray-striped horn or yellow gold-plated metal with black-striped horn. NEW KID ON THE ROW: Abercrombie & Fitch is looking to boost its presence on London’s Savile Row with plans to open an Abercrombie Kids shop at No. 3, next to Gieves & Hawkes. The brand initially rattled residents’ cages when it opened its flagship on the corner of Savile Row and Burlington Gardens in 2007, but the controversy soon settled down after many tailors reported an increase in the street’s overall energy since Abercrombie’s arrival. The opening date for the Kids store has not been confirmed, but Savile Row Bespoke, the industry body that represents the tailors and fabric suppliers, has issued a statement about the importance of maintaining British heritage: “Savile Row is one of the most historic places in the world, with a heritage of producing the finest bespoke garments for some of the world’s most famous individuals. We continue to work with the council, landlords and businesses to ensure that the character and function of the Row is maintained.” Industry sources on the Row say there is the fear that Abercrombie Kids will increase the already heavy foot traffic, pavement queues and litter on the south end of the street. One tailor who spoke on the condition of anonymity wondered what would become of some of the other vacant spaces on Savile Row once Abercrombie Kids moves in. “It’s no longer the question of just one shop. There are other nearby spaces up for grabs. We’re talking about the future of that whole end of the street.” WILD KINGDOM: “It’s not every night you get to dine under a huge whale,” said Stephen I. Sadove, chairman and chief executive officer of Saks Inc., the sponsor of Thursday night’s fund-raiser at the American Museum of Natural History. Guests had cocktails in the rotunda before shifting to the Hall of Ocean Life for dinner and finally to the Hall of African Mammals for dancing and more drinks. The women, festively dressed in the spirit of spring, fit the event’s “Bright Young Things” theme celebrating the special exhibit of bioluminescent creatures opening later this month. “I’m seeing a lot of bold colors, prints and dresses that we haven’t seen in a long time,” said shoe designerVanessa Noel, wearing a Victor Edelstein poufy silk cape in fuchsia. “The men seem somber,” added Noel, as she further scoped the crowd of 600, which raised $350,000 for the museum. DR. GOULD, I PRESUME: Michael Gould, chairman and chief executive officer of Bloomingdale’s, will deliver the keynote address at LIM College’s 73rd annual commencement exercises on May 31 at Avery Fisher Hall at Lincoln Center in Manhattan. Gould will receive LIM College’s Distinguished Achievement Award and an honorary doctor of commercial science degree. In addition, Manhattan borough president Scott M. Stringer will be awarded an honorary doctor of humane letters degree. “Mr. Gould’s fashion and retail leadership is legendary. Since he
credits the launch of his retail career to an internship, and internships are a key component of a LIM College education, he will undoubtedly be inspirational to our students,” said Elizabeth S. Marcuse, president of LIM College. AGYNESS’ NEW GIG: Dr. Martens will collaborate with British model Agyness Deynon a new clothing, footwear and accessories line. After Deyn appeared in the Dr. Martens fall 2011 and spring 2012 ad campaigns, the two parties said they’re taking their relationship to the next level with a collaborative collection. Deyn bought her first pair of Doc Martens when she was 13 years old. “The brand is a great fit for me, as it stands for strong character and being able to shape your own personal identity,” said Deyn. The Agyness Deyn for Dr. Martens limited edition collection will launch globally for fall. Details about the new collection will be released at a later date, said the company. WWD: Memo Pad: GQ Hosts First Event at Baselworld KEEPING TIME: The international editions of GQ magazine on Friday hosted their first cocktail reception at the Baselworld watch and jewelry fair. Condé Nast International president Nicholas Coleridge noted that the media group had 140 reporters, editors and publishers from its various publications attending the fair, the biggest annual event for the watch industry. "This is more than ever before and demonstrates our passion and commitment to covering the watch sector," Coleridge said at the event, staged at the city's Historical Museum. Condé Nast magazines last year dedicated a combined 1,800 editorial pages to timepieces, with GQ editions alone accounting for some 850 pages, he added. Hugo Lindgren Speaks at Columbia Journalism School MINE IS BETTER THAN THEIRS: New York Times Magazine editor Hugo Lindgren told a group of Columbia Journalism School students on Thursday night that the magazine became “kind of static” before he took over and it was “truly necessary” to make big changes. “It was a magazine that I think had definitely gotten into certain routines and habits,” said Lindgren. “And a lot of the same people were doing a lot of the same things since [2004]. The Ethicist had been the same guy for 10 years when I got there. And there was the woman who did the interviews had done them for 10 years.” So he went about removing Randy Cohen from his post as the Ethicist; replacing Deborah Solomon as the “Questions For” columnist, and eliminating the On Language column. “I obviously took no pleasure in it but it was truly necessary,” he said. “I mean, the front of the book is the place that has got to evolve and change. And the columnists there were not, to my personal taste, doing the work. My feeling kind of was, ‘I don’t know how long I get to edit this magazine, but I’m going to put the stuff that I like and I want there.’ And the people that we got rid of had done good work, had been there, and had been committed to their jobs, and I had a lot of respect for them as professional people. But I felt that we could do different.” He said it was vital to try new things, and took a shot at his predecessors (Gerry Marzorati and Adam Moss edited the magazine before Lindgren) for not being as experimental. “It is not OK to be like, ‘Well this guy is pretty good and we’re just going to stick with it.’ We have got to find the best, most exciting, dramatic, attention-grabbing, meaningful journalism we can. And we’ve got to try formally different things,” he said, adding, “But that’s something I feel my predecessors didn’t do enough of.” Not that all of his changes have gone over smoothly. Lindgren said his “The One-Page Magazine” front-of-the-book feature, which is a mishmash of about a dozen tiny items written up in tiny type, has not been a hit with his readers. “I’d say 90 percent of the mail I get is about how much they hate the One-Page Magazine,” he said. “I like it a lot, but I understand that it is so beyond anything the New York Times Magazine has ever done, and I so love that that I might be blinded to whatever we might be doing wrong there.” Yeah, it really hasn’t swayed him. “Like, here’s the thing about the One-Page Magazine: it’s one freaking page,” he continued later. “If you don’t like it, turn the page. And this one woman went through the whole thing and critiqued it each day. ‘This was this, this was this.’ And I said to her: ‘Here’s 25 other things in the magazine. Did you
get your money’s worth?’ And I think the answer is yes.” Lindgren charmed his Columbia crowd, more so than most editors who speak at these events and wind up dishing out safe, banal career advice. He took the occasion — a year after he redesigned the magazine — to give a brutally up-front defense of all that he’s done so far with the weekly. Or, let’s take advertising. Lindgren said that decades ago the magazine was a catchall for advertisers and was so packed with ads that “you couldn’t find the articles.” “If you pick up the magazine you have with you it’s not really like that anymore,” he said. The magazine everyone had with them — the issue with the Susan Dominus cover story on teenagers — totaled 58 pages, and had 14 ad pages, according to Media Industry Newsletter. “I don’t know what our individual [profit and loss statement] is on the magazine now, I’m afraid to know,” he continued. “But I do know that people subscribe to the Sunday New York Times and the weekend edition in large part because of the magazine. And that is acknowledged in the building. I don’t get any accounting that demonstrates that, but definitely it’s well understood. And that’s what we’re kind of relying on.” Lindgren said that when T: The New York Times Style Magazine was created a few years ago, luxury advertisers raced over there and haven’t come back to the weekly. “That has all the advertisers,” he said. “Not all of them, but it has all the luxury advertisers, which is one of the only growing markets for print journalism. And they have all the advertising. We used to have Ralph Lauren and Chanel, but we don’t anymore.” T happens to produce stories that advertisers like, which the weekly can’t be relied on for. “They do some interesting stuff there, but they’re not going to do a story about a famine in Africa next to the Chanel ads,” he said. “It’s an environment that the luxury advertisers feel comfortable in, and it’s difficult for us to make the counterclaim.” Through the March 11 issue, the weekly magazine has 163 ad pages and is down 24 percent for the year, according to data from MIN. T, meanwhile, through two issues, has 170 ad pages and is down 6 percent for the year. Urban Outfitters Lawsuit Moves Forward TEEN MODEL: Hailey Clauson, the teen model who is suing Urban Outfitters Inc. for upwards of $28 million for putting racy images of her on T-shirts, may get her day in court. New York federal judge George Daniels rejected Urban’s claims that Clauson’s suit is procedurally defective, and ruled Monday that the lawsuit will go forward. In the fall, Urban, along with co-defendants Blood Is the New Black and Brandy & Melville, sought dismissal of the case. This came after Clauson, then 15, and her parents claimed that a “blatantly salacious” photo of the young model appeared in magazines and on T-shirts, even though the image’s photographer allegedly agreed not to release it for publication. That image later appeared on T-shirts sold by the defendants. But the ruling by the judge effectively quashed the defendants’ motion to dismiss the $28 million lawsuit. The judge said that Clauson “has sufficiently alleged a cause of action against Urban Outfitters for use of her image to create false endorsement or false designation of origin, as well as claims for false representation of the characteristics or qualities of plaintiff’s modeling services.” He added that the plaintiff showed sufficient cause that Urban used her image in violation of the New York Civil Rights Law. She also showed cause in common law libel against the retailer. Le Monde's M Magazine Interviews Françoise Bettencourt Meyers RISING SON: Jean-Victor Meyers — the 25-year-old grandson of Liliane Bettencourt, who is to replace her on the board of L’Oréal next month — is a budding fashion entrepreneur. In February, he set up a Paris-based company, Exemplaire SAS, involved in the making of apparel, according to the latest issue of M, Le Monde’s weekend magazine, which scored an extensive interview with Bettencourt’s daughter, Françoise Bettencourt Meyers. The article also details that Jean-Victor Meyers interned at the Louis Vuitton boutique on Avenue Montaigne, and that Exemplaire intends to expand into leather goods. “It was tough, yes,” Bettencourt Meyers confesses in the seven-page feature, referring to her long-running and very public legal battle over her mother’s mental facilities. The saga began in December 2007 when she brought a lawsuit against photographer François-Marie Banier, alleging he exploited the weakness of Bettencourt, who gave him assets valued at about 1 billion euros, or $1.32 billion at current exchange. In the interview, Bettencourt Meyers expresses relief that the guardianship judge of Courbevoie, France, recently placed her
mother under the protection of Jean-Victor Meyers. “If (the judge) had chosen someone from outside the family, we would have risked a third act in this crazy story,” she said, noting that relations with her mother have returned to normal. “She is serene, relaxed.” The heiress also addresses recurrent speculation that family members could sell their stake to Nestlé, the second largest shareholder in L’Oréal. “These accusations are unbearable! And totally groundless. There is a perfect continuity in the family’s attachment to L’Oréal across generations.” Daily Front Row: Links of the Day (NEW YORK) Second Employee Sues Designer Alexander Wang [New York Post] Flor Duante, a 48-year-old single mother of three, joins Wenyu Lu in the sweatshop lawsuit againt Alexander Wang The versatile mod's next foray is a fiercely booted one The versatile mod's next foray is a fiercely booted one Ready to Wear: a decade of elegance for gifted Elbaz at Lanvin [The Independent] Celebrating Alber Elbaz's success after 10 chic years at Lanvin The High Priestesses of the High Street [Telegraph UK] Design talents behind Brit fast fashion purveyors at Asos, Marks & Spencer, and Whistles The One Sheet [Wall Street Journal] A compact guide to Fall's finest, down to the runway soundtracks Horsehair Completes The Outfit [Sunday Styles/NY Times] A week of dressing in Georgina Bloomberg's equestrian-hewed wardrobe Family Ties [Vogue UK] Tommy Hilfiger on Beyoncé's early days, plus being related to Scottish poet Robert Burns Fashionista.com: Derek Lam exits Tod’s (NEW YORK) Derek Lam has apparently bid Tod's adieu after six years. In 2006, after a handful of successful collaborations with Lam, the Milan-based company tapped the designer as its first creative director. Months later, Lam introduced Tod's first foray into clothing with a successful seaworthy collection of nine tightly-edited pieces for Fall 2007. Since his debut at the company, Lam has expanded the offering to include a full-fledged ready-to-wear line, helping to amp up Tod's image and increase sales on the retail floor. Last year, Tod's SpA posted growth across the board for the retail period ending September 30, including a 23.5 percent jump in operating profits to $230.1 million. Tod's currently has "no comment" on the matter. Stay tuned for the rationale behind Lam's exit, plus the scoop on his successor. MARIA DENARDO 'Fashion Star' Searches For Next Retail Successes (NEW YORK) A diverse trio of retailers trawling for talent—H&M, Macy's, and Saks Fifth Avenue—is on board for NBC's Fashion Star, a design challenge show that focuses on sales figures in mind just as much, if not more than, the silhouettes. Hosted byElle Macpherson and featuring Nicole Richie, Jessica Simpson, and John Varvatos as advice dispensing mentors, the show's 14 design aspirants will trot their looks out for a set of buyers from the powerful and varied retail trifecta. Instant gratification and fast fashion are the show's M.O.'s, as each week's winners will immediately see their hard work get racked at the top-
bidding store of the episode. For the designs which catch H&M's attention, the e-commerce component will commence here as soon as the credits roll, followed by in-store shipments arriving the next day. "The show is extremely competitive and my main priority is to choose garments that work into our current merchandising mix and reflect our brand," saidNicole Christie, H&M's communications manager and former buyer who will appear on the show as one of three judges. "We want to show everyone involved and the viewers alike that fashion is not a matter of price." After whetting their retailing appetites with one-off wins throughout the season, the final three contestants will whip up full collections. The ultimate winner will nab coveted floor space (and the funds to fill said retail real estate) at Saks, Macy's and H&M. A decidedly democratic glimpse into the future of fashion, or fashion-focused TV, at least? Check out tomorrow evening's series premiere, clocking in at an hour and a half for the first episode, and decide for yourself. ALEXANDRA ILYASHOV
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Essence April 2/1/12InStyle Magazine 2/12/12 2/1/12 Hair Issue Cover Naughty but Nice 2/1/12 Show
People Style Watch April 2/1/12Selita E. Banks 2/1/12 Christian Louboutin Event
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Seventeen May 2/2/12 Chloe Moretz CoverFitness Magazine 2/3/12 20th Anniversary Cover
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Lucky 2/14/12 2/5/12 Elle Tulum Story2/6/2012-2/12/2012
Clam Magazine 2/9/12 2/6/12 Sexy, Mad Max, PunkClin D'Oeil 2/18/12-2/25/12 2/6/12 Cover & Fashion PagesEssence May 2/6/12 Cover
Grazia China 2/6/12-2/7/12 2/6/12 3rd Anniversary IssueInStyle Magazine 2/12/12 2/6/12 Hair Issue CoverMoms in the City 2/6/12
SELF May 2/6/12 Bethenny Frankel CoverStrut Fashion Show/Big Fuel Spring 2012 2/6/12 Strut Fashion Show
Wouri We 2/6/12 Taraji P. HensonCosmopolitan June 2/7/12Jessica Hart 2/7/12 Art Opening
People Style Watch 2/7/12 CasualAnnabel Tollman 2/8/12 Lynn CollinsBCBG Max Azria 2/9/12 2/8/12 Runway Show
Brandsway Creative 2/8/12Camilla Romestrand 2/8/12
Elizabeth Sulcer Studios 2/8/12 Two Long sleeve dresses, Two V-neck dresses, Cut-out back dress, Body con dress, Two Strapless dresses, Lace romper, Shirt dress, Zipper back DressElle Quebec 2/8/12 Cover
InStyle Magazine May 2/8/12 Spring Look 10 Dress & Jacket, Spring Look 27 Dress, Spring Look 9 Dress, Spring Look 16 Dress, Spring Look 1 Dress & Jacket, Spring Look 6 DressJessica White 2/8/12
Maria Menunos 2/8/12Oprah Magazine June 2/8/12
People Style Watch 2/8/12 Solange KnowlesValessa Yoe 2/8/12 Resort Look 20 Dress, Resort Look 29 Dress, Spring Look 1 Dress, Grey Dress, Gardenia Dress, Patterned Dress, Blue Dress, Black Dress
Anel Meredith 2/10/12Catt Sadler 2/10/12
Cosmopolitan July 2/10/12 WellOlivia Palermo 2/10/12
Solange Knowles 2/10/12 BCBG MaxAzria After PartySports Illustrated/Model Manager 2/10/12 Jessica Perez
The Block 2/11/12 2/10/12 Cover & Fashion Story
GENERAL DESCRIPTION OF ITEMS/DELIVERY
Two Red Dresses, Black Dress, Multi DressNavy Pants, Two Orange Tops, Patterned Top, Sheer Top, Yellow T-shirt, Blue T-shirt, Drawstring Top, Yellow Tank
Spring Look 24 DressPoppy dress, Black dress, Multi dress, Red dress, Black/yellow/grey dress
Patterned Dress, Dress w/ buttons, Halter Dress, Pleated Dress, Multi DressSpring Look 27 Dress, Resort Look 4 Dress, Resort Look 27 Dress, Resort Look 13 Dress
Black & White V-neck, Blazer w/ beading, Striped blazer, Resort Look 25 Dress, Resort Look 28 DressFringe top, Silk top, Cut out top, Long silk blouse, Snake skin silk top, Silk blouse
Runway Top,Two Black Blazers, Runway Blazer, White Top, Sangria Top, Cream Top, White Blouse, Wool Blazer, Long Black Blazer, Black BlouseLace Dress, Gold Dress, Parfait Dress, Blue Dress, Black Dress, Snakeskin Dress
T-shirt, Silk top, Blazer, Two striped skirtsSweatshirt, Multi dress, Black dress, Blue dress, Snakeskin dress, V-neck dress, One-shoulder dress, Gown, Two skirts, Three Sequined Tops, Striped top
Striped Dress, Pink Floral DressBlazer, Blouse, Patterned Pants
PreFall 2012 Look 10 Dress, PreFall 2012 Look 12 Dress
Black BustierSpring Look 18 dress, Spring Look 17 Jacket
Spring Look 10 DressSpring Look 13 Jumpsuit, Spring Look 2 Dress
Lace dressGold Blazer, Black Dress, Off-White Dress, Orange Top, Pumic Blazer, Begonia Top, Gardenia Top, Black Blazer
Long dress, Jumpsuit, Long sleeved dress, Ruffled top, Blue dress, Blue top, Blue skirt, Red skirt, Off-white shortsRoyal blue Dress
Red Lace Dress, Black Dress, Red Dress, Green Dress2 Swim tops, 2 Swim bottoms, White swimwear, White striped top, Grey top
Black Blazer, Black Long Blazer, PreFall 2012 Look 4 DressBlazer, Three sweaters, Tribal tank, Cut-out tank, V-neck tank, Long sleeve shirt, Tapioca tank, Ruffle top
Eight Dresses, Jumper, Six Skirts, Leggings, BlazerTwo Tops, Five Blazers, Shorts w/ studs, Leather Jacket, Skirt, Sweater, Tank Top, Jacket, Lace Trousers, Two Pants, and Leather Pants
Orange top, Snakeskin Dress, Jumper, Suede dress, Leather pants, and Striped knit topCut out top, Lace & Nude Black top, Silk Jumper, Long knit dress, Striped skirt, and Sequined dress
Two Long sleeve dresses, Two V-neck dresses, Cut-out back dress, Body con dress, Two Strapless dresses, Lace romper, Shirt dress, Zipper back DressSpring Look 30 Dress
Spring Look 10 Dress & Jacket, Spring Look 27 Dress, Spring Look 9 Dress, Spring Look 16 Dress, Spring Look 1 Dress & Jacket, Spring Look 6 DressBegonia Skirt, Black Dress w/ Yellow, Fern Long Green Top, Bamboo Dress
White Dress, Ink Skirt, Black Dress, Yellow Dress, Emerald Dress, Ink Dress, White TopYellow dress, Three pleated dresses, Two lace dresses, Knit dress, Striped dress
Spring Look 19 TopResort Look 20 Dress, Resort Look 29 Dress, Spring Look 1 Dress, Grey Dress, Gardenia Dress, Patterned Dress, Blue Dress, Black Dress
Maxi Dress, Pleated Skirt Dress, Tee DressSpring Look 29 Dress, Spring Look 12 Dress, Spring Look 17 Dress, Tank Jumper
PreFall Look 6 DressResort Look 20 Dress, Beige Maxi, Multi Maxi
Spring Look 22 Dress, Spring Look 21 Dress, Spring Look 1 Dress, Spring Look 12 JacketBlue dress, Black dress, Blue Jade Dress, Red berry Dress, Grey blue Dress, V-neck, Blue Strapless Dress, Red Strapless Dress, Beige V-neck Dress
Lace Blazer, Fringe Blazer, Fringe Shorts, Sequined Top, SnakeSkin Shorts, Fringe Top, Striped Dress, Sequined Dress
Torrey DeVitto 2/10/122/13/2012-2/19/2012
Harper's Bazaar 2/17/12 2/13/12 James CameronKemal & Karla 2/13/12 White Blouse, Pumice Blazer, Beige Blazer, Pumice Top, Snakeskin Top, Black Blazer, Orange Dress, Navy Dress, Black Pants, White Pants, Orange SkirtMore Magazine 2/13/12 Tina Carr
Elle May 2/14/12 May FashionNylon April 2/14/12 Frieda Pinto Cover
Tia Mowry 2/14/12 Emerald Dress, Red Dress, Jade Dress, Lemon Dress, Champagne Dress, Pumice Dress, Green Dress, White Runway Dress, and Two White Lace DressesVogue 2/14/12 Rooney Mara
Elle Asia 2/15/12 One-shoulder dress, Pants, Skirt, Red dress, Pink dress, Jumper, Saffron dress, Orange dress, Cyan dress, Spring Look 1 dress, Spring Look 18 dressMore Magazine May 2/15/12
Vogue 2/24/12-2/25/12 2/15/12 METVogue 2/15/12 Pata
Vogue Mexico May 2/15/12Flare Magazine 2/16/12-2/17/12 2/16/12 Sport
People Style Watch May 2/16/12 Swim BlowoutLucky 2/24/12 2/17/12 Styling SecretsVogue June 2/17/12 Pata
2/20/2012-2/26/2012Glamour 2/21/12 2/20/12 Blair Griffith/Kelly Rutherford
Remix Magazine 2/21/12 2/20/12 Demure SportswearShape 2/20/12 Maria Carey CoverShape 2/20/12
Amanda Ross 2/21/12 SmashSELF June 2/21/12 Style Pages
Elle.com 2/25/12 2/22/12 Spring/Summer 2012Pop Sugar 2/22/12
Victoria's Secret 2/22/12 Miami ShootVogue 2/27/12 2/22/12 Data
Barrett & Wouri Vice 2/24/12 2/23/12 VideoElle May 2/23/12 Workbook
Kemal & Karla 2/23/12 2/23/12 Norah JonesKSL TV 2/23/12Lucky 2/23/12 Be City
Olivia Ormos 2/23/12 Oscar DressesOprah Magazine June 2/23/12 Hawaiian Surf
Seventeen June/July 2/23/12Allure June 2/24/12 Summer Beachwear
Elle Mexico 2/28/12 2/24/12 Graphic Meets OrganicGlamour June 2/24/12 FOB JacketsGlamour May 2/24/12 Well Shopping
MORE Magazine 2/28/12 2/24/12 Architect ShootingTeen Vogue June 2/24/12 SailorTeen Vogue 3/3/12 2/24/12 Tennis
Vogue Russia September 2/24/12 Femininity & Deep ColorsCuit
The Book Agency.co.uk
Red dress, Black dress, Sequined dres, Pumice dress, Royal blue dress
Sequined DressWhite Blouse, Pumice Blazer, Beige Blazer, Pumice Top, Snakeskin Top, Black Blazer, Orange Dress, Navy Dress, Black Pants, White Pants, Orange Skirt
Pants, Spring Look 14 Dress, Yellow top, Yellow DressEvergreen top with blue back, Emerald cut-out top, Red berry top
Spring Look 17 Dress, Spring Look 10 Dress, Spring Look 25 DressEmerald Dress, Red Dress, Jade Dress, Lemon Dress, Champagne Dress, Pumice Dress, Green Dress, White Runway Dress, and Two White Lace Dresses
Spring Look 3 DressOne-shoulder dress, Pants, Skirt, Red dress, Pink dress, Jumper, Saffron dress, Orange dress, Cyan dress, Spring Look 1 dress, Spring Look 18 dress
Spring Look 4 DressRose Ruffle Top, Berry V-neck Top, Rose Long Sleeve Top, and Hi-low top
Fall 2012 Look 12 JumperSpring Look 6 DressSpring Look 24 Dress
Flower Print Dress, Button-up Dress, Flower Print RomperPreFall 2012 Look 1 Dress, Spring Look 9 Dress, Spring Look 10 Jacket
PreFall 2012 Look 19 Skirt & Jacket
Three Blouses, Four Tops, Blazer, Jacket, Tank Top, Dress, Two Pants, Three SkirtsBlue Top, Lime Dress, Pants, Orange Dress, Jumper, Red Dress
Sequin Skirt, V-neck Dress, Dill Sequined Dress, Stucco Sequined Dresss, White Sequined DressTwo pants, Shorts, Five Dresses, Vest, Four Skirts, Romper, Two tops, Two Jackets, SweaterRose Lace Dress, Rose Strapless Dress, Purple Strapless Dress, Purple One-Shoulder Dress
Pink Sequined Top, Dill Sequined Top, White Dress, Blue Blouse, Apricot Top, Blue Blazer, Green SkirtParfait Dress, White Multi Top, Stucco Dress, Sea Green Top, Patterned Pants
Black Sequin Dress, Silver Dress, Sequined Dress, Nude Ruffle DressRed Dress, White Dress, Jade Dress, Bright Red Ruffle Dress, Begonia Dress, Ruby Flowy Dress, Begonia Ruffle Dress, Gardenia Dress
Spring 12 Look 6 Dress, Spring 12 Look 5 DressOrange Pants, Yellow Skirt, Blue Skirt
Spring Look 21 Dress, Spring Look 19 Top & Pants, Spring Look 27 Dress, PreFall 12 Dress, Spring Look 18 DressTwelve Dresses, Top
Red Jumper, Purple Long Sleeve Dress, Dark Navy Striped DressRed/Navy Colorblock Dress, Blue/Aqua Colorblock Dress, Tribal Top, Pleated Colorblock Dress
Yellow Floorlength Gown, Pumice Beaded Dress, Black Sheer GownRomper, Spring Look 22 Dress, Spring Look 29 Dress, Patterned Dress, Talc Top, Navy Skirt, Yellow Skirt, Blue Pants, Apricot Top
Striped Knit TopSpring 12 Look 11 DressSpring 12 Look 17 Dress
Ultra Green Blazer, Off-white Lace Blazer, Tan Blazer w/ BlackStriped Top
Spring 12 Look 17, Emerald ColorBlock Dress, Patterned DressSpring 12 Look 3 Dress, Spring 12 Look 15 Dress, PreFall 12 Look 9 Dress
Spring 12 Look 12 Dress & Jacket, Spring 12 Look 1 Dress & Jacket, Blue Skirt, Pleated Skirt, White Top, Blue Tank, Blue Shorts, Red DressPreFall 2012 Look 7 Dress, PreFall 2012 Look 11 Dress, PreFall 2012 Look 17 Dress
Red dress, Blue dress with stones, Begonia dress, Tan dress w/ stripesTwo Black dresses, Two Black lace gowns, and black mesh top gown
