ALMOST LINK BUILDING-FREE SEO KIM TYRONE AGAPITO
WHY (ALMOST) LINK-BUILDING SEO?
Why (Almost) Link-Building SEO?
• Fun + Educational• Because I Hate Link Building• Because Link Building is Tiring• I Know a Few Things
WHY (ALMOST) LINK-BUILDING SEO?
LINK BUILDING IS VITAL
WHY (ALMOST) LINK-BUILDING SEO?
ALGO CHANGES CAN BE YOUR ENEMY OR ALLY
WHY (ALMOST) LINK-BUILDING SEO?
WHITE vs BLACK PAID vs FREE
TRAFFIC
WHY (ALMOST) LINK-BUILDING SEO?
+ ADSENSE + ADWORDS + SEO ETC
WHY (ALMOST) LINK-BUILDING SEO?
CONTROL
SINGLE SAMPLE
Backlink Profile
• All Link Metrics – PR, DA, PA, Link Attrib, TLDs• Acquisition Velocity• IP Diversity• Others
SINGLE SAMPLE
SINGLE SAMPLE
SINGLE SAMPLE
Spammed Page Sample
• 11,551 External Links• Contains Tens of Thousands of Lines• Size is 4.2 MB
SINGLE SAMPLE
SINGLE SAMPLE
SINGLE SAMPLE
WHY (ALMOST) LINK-BUILDING SEO?
WHY (ALMOST) LINK-BUILDING SEO?
WHY (ALMOST) LINK-BUILDING SEO?
WHY (ALMOST) LINK-BUILDING SEO?
SINGLE SAMPLE
Takeaways• Google Is a Lying Bastard, saying one thing and
showing another• Google Rules and Guidelines are not Absolute• Not all parts of your page will be indexed or
cached• Same goes to the content/link that is placed after
250 kb area: latter part of content, sidebar and footer
• These factors are out of your control• Have your backlink before 250 kb
THE GOOD DIRECTION
Real Talk
• Obtaining Good High Quality Backlinks – Not a Problem
• Time and Effort• Tons of Link Building Preachers and Gurus• Tons of Link Building Package / Guest Post
Sellers
THE GOOD DIRECTION
Real Problem
• Having a Page or Website that is more than qualified to receive those good and high quality backlinks
• Time and Effort isn’t FREE, isn’t CHEAP• Tons of Link Building Preachers and Gurus• Tons of Link Building Package / Guest Post
Sellers
THE GOOD DIRECTION
THE GOOD DIRECTION
YOUR SEO IS USELESS
THE GOOD DIRECTION
THE GOOD DIRECTION
WHICH IS WHICH?
THE GOOD DIRECTION
Great On-Page SEO
THE GOOD DIRECTION
Great On-Page SEO
Viral Content
(Link Acquisiti
on)
THE GOOD DIRECTION
Great On-Page SEO
Viral Content
(Link Acquisiti
on)
(Almost) Link Building-Free
SEO
STRONG ON-PAGE MEANS STRONG SEO
REALLY STRONG ON-PAGESEO
STRONG ON-PAGE MEANS STRONG SEO
Awesome On-Page SEO
• SEO Copywriting • HTML5 Mastery• Social Meta• Shareable and Viral• Content Priority in Coding• Advanced Image Optimization for SE, SM, UX
STRONG ON-PAGE MEANS STRONG SEO
ON PAGE CONTENT SEO FACTORS
• Keyword• Title and Description• Content Structure• Latent Semantic Indexing• Meta Tags• HTML Tags• Anchor Texts• Information Trust (link to)• Authorship Markup• Optimized Media Content (video, audio and images)• Content Uniqueness and Originality• Others
TITLE AND DESCRIPTION
FACEBOOK OPEN GRAPH PROTOCOL
FACEBOOK OPEN GRAPH PROTOCOL
FACEBOOK OPEN GRAPH PROTOCOL
CONTENT STRUCTURE
CONTENT STRUCTURE
HTML5 / FORMATTING TAGS
Format your text or content on HTML pages not just to affect the look and feel of your pages but for SEO as well.
<i> element was for italic text, now it is also for alternate text, such as foreign words, technical terms, or inline stage directions
<b> element was for bold text, now it is also used as a stylistic offset such as keywords in a document of product names<em> was for emphasis, now it is used for words or sentences you would pronounce differently<strong> element is for something with strong emphasis, it represents importance
HTML5 / FORMATTING TAGS
Format your text or content on HTML pages not just to affect the look and feel of your pages but for SEO as well.
<hx> head tag, for titles, kickers, footers and subheads, it represents importance and relevant to your title/keyword – h1, h2, h3, h4 etc
<mark> tag defines marked text. Use the <mark> tag if you want to highlight parts of your text
HTML5 / FORMATTING TAGS
INFORMATION TRUST
Advanced ResearchAdvanced Google Operators: OR - + “keyword” Link Out to Authority Sites / Authoritative Content
it is imperative and totally foolish not to link to relevant information, in the old media, news Juan dela Cruz said that blah blah… in the Internet, the system is either you say a blog/website said that, then a LINK
A Content that doesn’t link out, is a mediocre content that isn’t worth to link toRemember LINK is the currency of the Web
ANCHOR TEXTS + LINKING TO
DO NOT link to your website with the same ANCHOR TEXT. It’s bad, spammy and can get you penalized (deindexed, deranked etc)
ANCHOR TEXTS + LINKING TO
VARIATION is the KEY
cellphones
Mobile phones
Brand names
Long anchor texts containing mobile OR phone/s
Cell phone
AUTHORSHIP MARKUP
AUTHORSHIP MARKUP
AUTHORSHIP MARKUP
AUTHORSHIP MARKUP
AUTHORSHIP MARKUP
Important of AUTHORSHIP MARKUP
Highlight your listing for FREE
Makes your post stand outImproves CTR (explain CTR)
Puts your profile in front, regardless if the searcher is logged on to Google
People can add you to their G+, improves social signal, content syndicationProvides credibility and creates authorityAuthorship Markup is a ranking signal
MEDIA CONTENT OPTIMIZATION
Images
Keyword in filename
BMP, GIF, JPEG, PNG, WebP and SVG. Set the image file type to JPGDo not hotlink imagesCompress images, save for web page in PS or use other toolsImplement js redirect from Google Image Search. There’s a WP plugin for that. > WordCamp 2012 Look in / Look out
MEDIA CONTENT OPTIMIZATION
MEDIA CONTENT OPTIMIZATION
Videos
Host in YouTubeKeyword in Title / Description and TagsMake sure you have a link on the YT pageVideo NOT set to PrivateAllow embedding / sharing
MEDIA CONTENT OPTIMIZATION
More Image Optimization Tips
http://www.kimoftheworld.com/22/image-optimization-seo.html
More Video Optimization Tips
http://www.toprankblog.com/2009/10/video-seo-basic-tips/
CONTENT UNIQUENESS VS ORIGINALITY
CONTENT ORIGINALITY:
Original in Idea, not rehashed / recycled
Take an OLD idea put a new perspective to it = new content, somehow original content
OLD to SOME, NEW to OTHERS – take an old content from somewhere and sometime, it becomes NEW: it’s more in the Philippines
CONTENT ON TOP, CODE BELOW
Content on Top @benjarriola
• Content is King, it should be on TOP• Important things First• Tons of Plugins• Achievable via CSS Manipulation• Also Increase Page load Speed, Another SEO
Factor
STRONG ON-PAGE SEO FORMULA
Coding
CPC of On-Page SEO
STRONG ON-PAGE SEO FORMULA
Coding
Position
CPC of On-Page SEO
STRONG ON-PAGE SEO FORMULA
Coding
Position
Content
CPC of On-Page SEO
STRONG ON-PAGE SEO FORMULA
Coding
Position
Content
On-Page SEO
CPC of On-Page SEO
THE GOOD DIRECTION
Great On-Page SEO
Viral Content
(Link Acquisiti
on)
(Almost) Link Building-Free
SEO
AGAIN, (ALMOST) LINK-BUILDING SEO?
ALMOSTEFFORTLESS LINK ACQUISITION
LINK BUILD TILL YOU DROP (OR THE COMPETITION DROPS)
TIER 1
TIER 2
TIER 3
TIER X
LINKS / DIRECT TRAFFIC
LINKS / D
IRECT TRAFFIC
LIN
KS
LIN
KS
VISITORS/LINKS/SOCIAL
VISITORS/LINKS/SOCIAL
LIKES
/TW
EETS
/G+/
PINS
LIN
KS /
DIR
ECT
TRAF
FIC
SOCIAL LINKS
AUTO SOCIAL LINKSAUTO SOCIAL LINKSAUTO SOCIAL LINKS
LIN
K VA
RIAT
ION
T1 - WHITEHAT
T2 – GH BN WEB
2.0
T3 – GH BN WEB
2.0
Tx - ANY
VISITORS/LINKS/SOCIALVISITORS/LINKS/SOCIAL
SIGNAL AND APPEAR AUTHORITYSIGNAL AND APPEAR AUTHORITYSIGNAL AND APPEAR AUTHORITYSIGNAL AND APPEAR AUTHORITY
SIGNAL AND APPEAR AUTHORITY
SIGNAL AND APPEAR AUTHORITY
HU
MAN
S TELLING
SEARCH
ENG
INE
LIKES/T
WEETS/G
+/PIN
S
LIKES
/TW
EETS
/G+/
PINS
+ UNLIMITED
+ UN
LI+ U
NLIM
ITED+ U
NLIM
ITED+ U
NLIM
ITED
+ UNLITED
+ UNLIMITED
BOOSTING
BOOSTING
BOOSTIN
G
BOOST
ING
Money Website
LINK BUILD TILL YOU DROP (OR THE COMPETITION DROPS)
TIER 1
TIER 2
TIER 3
TIER X
LINKS / DIRECT TRAFFIC
LINKS / D
IRECT TRAFFIC
LIN
KS
LIN
KS
VISITORS/LINKS/SOCIAL
VISITORS/LINKS/SOCIAL
LIKES
/TW
EETS
/G+/
PINS
LIN
KS /
DIR
ECT
TRAF
FIC
SOCIAL LINKS
AUTO SOCIAL LINKSAUTO SOCIAL LINKSAUTO SOCIAL LINKS
LIN
K VA
RIAT
ION
T1 - WHITEHAT
T2 – GH BN WEB
2.0
T3 – GH BN WEB
2.0
Tx - ANY
VISITORS/LINKS/SOCIALVISITORS/LINKS/SOCIAL
SIGNAL AND APPEAR AUTHORITYSIGNAL AND APPEAR AUTHORITYSIGNAL AND APPEAR AUTHORITYSIGNAL AND APPEAR AUTHORITY
SIGNAL AND APPEAR AUTHORITY
SIGNAL AND APPEAR AUTHORITY
HU
MAN
S TELLING
SEARCH
ENG
INE
LIKES/T
WEETS/G
+/PIN
S
LIKES
/TW
EETS
/G+/
PINS
+ UNLIMITED
+ UN
LI+ U
NLIM
ITED+ U
NLIM
ITED+ U
NLIM
ITED
+ UNLITED
+ UNLIMITED
BOOSTING
BOOSTING
BOOSTIN
G
BOOST
ING
Money Website
CROWDSOURCING YOUR LINK ACQUISITION
CROWDSOURCING YOUR LINK ACQUISITION
VIRAL CONTENT = ALMOST EFFORTLESS
LINK ACQUISITION
CROWDSOURCING YOUR LINK ACQUISITION
Why Viral?
• Gets Shared, Liked, Pinned, Tweeted and Linked A LOT
• Partly FREE• Hugely ORGANIC• Generally REPEATABLE
CROWDSOURCING YOUR LINK ACQUISITION
ADVANTAGES OF VIRAL CONTENT
ADVANTAGES OF VIRAL CONTENT
ADVANTAGES OF VIRAL CONTENT
ADVANTAGES OF VIRAL CONTENT
ADVANTAGES OF VIRAL CONTENT
ADVANTAGES OF VIRAL CONTENT
WHAT MAKES SOMETHING VIRAL
3 ELEMENTS THAT MAKE SOMETHING VIRAL
• Firsts / Original Creations• Genuineness and Innocence• News Elements
VIRAL PLATFORMS
Viral Videos
• Cat Videos• Docus +In-depth Videos• Talent Showcase
• Memes• Infographics• Comic Strips
VIRAL PLATFORMS
Viral Videos
• Cat Videos• Docus +In-depth Videos• Talent Showcase
Viral Images
• Memes• Infographics• Comic Strips
VIRAL PLATFORMS
Viral Videos
• Cat Videos• Docus +In-depth Videos• Talent Showcase
Viral Images
• Memes• Infographics• Comic Strips
Viral Content
• Link Baits (Controversial Content)
VIRAL PLATFORMS
Viral Videos
• Cat Videos• Docus +In-depth Videos• Talent Showcase
Viral Images
• Memes• Infographics• Comic Strips
Viral Articles
• Link Baits (Controversial Content)
Viral Games
• Walking Dead FB Game
FORCE YOUR CONTENT TO BE VIRAL
Feed the Trolls or Be the Troll
• Be Able to Take Any Side – Unpopular Side • Troll and Trashtalk
• Shares• Likes etc
• Link Baits• Piggyback on Already Popular Content / Idea
• FB Likes• Twitter Tweets• StumbleUpon PD• Others
FORCE YOUR CONTENT TO BE VIRAL
Feed the Trolls or Be the Troll
• Be Able to Take Any Side – Unpopular Side • Troll and Trashtalk
Contest Sponsorships
• Shares• Likes etc
• Link Baits• Piggyback on Already Popular Content / Idea
• FB Likes• Twitter Tweets• StumbleUpon PD• Others
FORCE YOUR CONTENT TO BE VIRAL
Feed the Trolls or Be the Troll
• Be Able to Take Any Side – Unpopular Side • Troll and Trashtalk
Contest Sponsorships
• Shares• Likes etc
Viral Content
• Link Baits• Piggyback on Already Popular Content / Idea
• FB Likes• Twitter Tweets• StumbleUpon PD• Others
FORCE YOUR CONTENT TO BE VIRAL
Feed the Trolls or Be the Troll
• Be Able to Take Any Side – Unpopular Side • Troll and Trashtalk
Contest Sponsorships
• Shares• Likes etc
Viral Content
• Link Baits• Piggyback on Already Popular Content / Idea
Spend for Initial Boost
• FB Likes• Twitter Tweets• StumbleUpon PD• Others
ADVANTAGES OF VIRAL CONTENT
Algo PROOF
ADVANTAGES OF VIRAL CONTENT
Hugely ORGANIC
Algo PROOF
ADVANTAGES OF VIRAL CONTENT
Hugely ORGANIC
Algo PROOF
ADVANTAGES OF VIRAL CONTENT
Hugely ORGANIC
Algo PROOF
THE GOOD DIRECTION
Great On-Page SEO
Viral Content
(Link Acquisiti
on)
(Almost) Link Building-Free
SEO
ON THE SPOT VIRAL IDEAS
THROW ME A NICHE OR KEYWORD LET’S MAKE A POTENTIALLY VIRAL
CONTENT STRATEGY
ON THE SPOT VIRAL IDEAS
LET’S GO VIRAL
CONTACT ME
KimoftheWorld.com
gplus.to/searchspecialist
fb.com/kimtyroneagapito
@kimoftheworld
ArticleScholar.com
ProxyListIP.com