®
- F r u i t d e l i g h t s -
Originality meets innovation.
Deliciousness meets refinement.
Past meets future. Welcome to a place
steeped in creativity and modernity.
[Ribes.rubrum]The currant is a member of the Saxifragaceae
family and is a typically European berry.
Since the fruits usually ripen around St. John’s
Day (June 24), the plant is also known as “St.
John’s Berry”. Of all garden plants, blackcur-
rants offer the highest Vitamin C content.
Redcurrants strengthen the immune system,
activate cell replacement, protect mucous mem-
branes, and relax nerves.
Currant
4 ALPE PRAGAS
First of all: positive thinking.
In 1995, Stefan Gruber and Hartwig
Weidacher began planting fruit bushes on
their land, 1250 metres above sea level, in
the wonderful Braies Valley. Surrounded
by the Dolomites, within walking distance
of the lake of Braies, the two farmers
made the most of the excellent conditions
offered by the high mountain climate.
The strawberries and raspberries they
harvested were immediately distinguished
by their intense fruity fragrance and high
natural fructose content. Firmly convinced
of the high quality of their products, in
1997 the young entrepreneurs set up the
first laboratory of their farm.
ples of high product quality and purity
and keeps creating new products: pure,
organic and completely additive-free.
Looking to the future.
In 2011, the new administrative and
production headquarters opened in
Braies. Thanks to the new direct sales
outlet with a display area, customers
have the opportunity to appreciate the
whole assortment of products and their
natural processing.
Development and growth.
Sales were first limited to South Tyrol,
but the product was such a success
with customers that there was a grow-
ing demand from all over Europe. ALPE
PRAGAS products started being placed
on sale in metropolises such as Vienna,
Munich, and Milan. The year 2006
marked the first extra-European sales
towards Japan and the United Arab
Emirates.
Pure, healthy and organic.
ALPE PRAGAS is now a well-known
and appreciated brand in the field of
European high gastronomy. Stefan
Gruber remains faithful to his princi-
„To create my products I only choose the best fruits and flavours which are rigorously hand-pre-pared, with finesse and love. Quality raw materials, accurate processing, my grandmother‘s old recipes, more than 70% fruit, these are the ingredients that I use to create my delicious pleasu-res for the palate - and our customers appreciate them!“
Stefan Gruber and his team.
®
WORLD HERITAGEDOLOMITES
Cows and berries in the Braies ValleyCows and berries in the Braies Valley
1997 2012Stefan Gruber and
Hartwig Weidacher on Lake Braies In the modern productive unit“Senga Sengana” Strawberries
lpe Pragas
7THE FRUIT LABORATORY – ALPE PRAGAS
There was once a farm here with fields
and cows. I used to live there, with
my four sisters. The centuries-old
tradition of these mountains expects
the male child to run the family farm.
However, I have always been more
interested in berries of any type.
I soon started to prepare jams in my
mother‘s kitchen. During that period
I had a business partner and friend
with whom I tried out the most
original recipes, day by day.
Fruit preserves ............................ S. 08
Organic fruit preserves ................. S. 12
Limited Edition ............................ S. 14
Fruit syrups .................................. S. 16
Fruits in syrup .............................. S. 18
Smoothies ..................................... S. 20
Chutneys ...................................... S. 22
Wine jellies ................................... S. 24
Gift ideas ..................................... S. 26
We planted berries and fruits on
our land, later we harvested them
with the help of our families and the
young people from the village. There
was another important undertaking:
choosing the packaging. We tried
to find the most beautiful jars and
the most original labels. Sometimes
this task wasn‘t easy, but we
managed and our success proves it.
Cows and berries in the Braies ValleyCows and berries in the Braies ValleyA culinary journey ”I admit it, I am proud of
ALPE PRAGAS products. Find their description
in the following pages, visit our new business and direct sales outlet
in the idyllic Braies Val-ley You may also book a
group guided tour of our business.”
8 ALPE PRAGAS – FRUCHTAUFSTRICHE
FRUIT PRESERVE
9FRUIT PRESERVES – ALPE PRAGAS
According to healthy nutrition theory, breakfast ought to be the main meal of the day and deserves extra-special value. Pamper yourselves, try one of our exquisite fruit preserves with a high concentration of fruit. The fresh-ness of the fruit, processed according to old homemade recipes, and all our loving care guarantee the extraordi-nary quality and refined taste of our products. Treat your palate to the full fruit flavour and natural freshness of the 70% fruit content of our fruit preserves. You can always find new flavours in our wide assortment.
Fruit preservesIngredients 70% fruit, sugar, lemon
juice, gelling agent: apple pectin
What are fruit preserves?There is a difference between fruit preserves and marmalade. According to
an Ordinance issued in 2004, the term “marmalade“ can only be applied to
preserves made with citrus fruits. Marmalade must contain at least 35% fruit;
preserves must contain 65% fruit. ALPE PRAGAS fruit preserves are produced
with 70% fruit content, and only 30% sugar, lemon juice and apple pectin gel-
ling agent. We DO NOT add any colourings or preservatives. For this reason,
our fruit preserves distinguish themselves for their fresh fruit flavour, reduced
sugar content, and consequently low-calorie count.
Waking up with Alpe Pragas
to get the day off to a good start A rich variety of A rich variety of fruit preserves fruit preserves
10 ALPE PRAGAS – FRUIT PRESERVES
Fruit preserves in 110 g jar Flavours
StrawberryRaspberryBlueberryWild berriesApricotApricot & Wild rose
Red gooseberryGreen gooseberryRedcurrantChestnutCherryOrange
Fruit preserves in 340 g jarFlavours
StrawberryRaspberryBlueberryRedcurrantBlackcurrantCranberryWild berriesRed gooseberry
Green gooseberryApricotApricot & Wild roseSour CherryBlackberryPlumQuinceChestnut
Elderberry & PlumPear & LimeApricot &Ginger & MintPeach & LemongrassRaspberry & RhubarbLemon & StrawberryOrange
Seasonal specialties:Summer dream (raspberry, apple, vanilla)Winter dream(raspberry, cranberry, apple, redcurrant, orange juice, cinnamon, cloves, rum)
With more than 70% fruit, with neither food colour-ings nor preservatives, our fruit preserves are a real treat for the senses, right from the heart of nature.
Multifaceted fruit preservesMultifaceted fruit preservesSTARTING THE DAY WITH AN ALWAYS NEW FLAVOUR
11FRUIT PRESERVES – ALPE PRAGAS
ALPE PRAGAS natural fruit preserves in handy
28 g jars, in decorative 600 g jars or in giant
1.8 kg jars.
We also supply the respective displays.
Fruchtaufstriche 600 gFlavours
StrawberryRaspberry Blueberry
ApricotCranberryWild berries
Fruit preserves in 28 g jarFlavours
StrawberryRaspberryBlueberry
ApricotOrange
Fruchtaufstriche 1.800 gFlavours
StrawberryRaspberry Blueberry
Apricot Cranberry Sour Cherry
Thanks to their eye-catching jars and high quality, ALPE PRAGAS spe-cialties change your breakfast buffet into an extraordinary culinary event, the expectations of your most demanding guests will be satisfied.
Fruit preserves for gastronomy Fruit preserves for gastronomy MAKE YOUR GUESTS HAPPY
12 ALPE PRAGAS – FRUCHTAUFSTRICHE
BIOFruit and Nature
13ORGANIC FRUIT PRESERVES – ALPE PRAGAS
Organic fruit preserves in 220 g jarIngredients 65% organic fruit*,
35% agave syrup*,lemon juice, gelling agentapple pectin
Flavours
Organic strawberryOrganic raspberryOrganic blueberryOrganic apricott
Organic wild berriesOrganic cherryOrganic orangeOrganic apple
*organic
Pure nature in glass jars We have always aimed to work in a genuine and natural way. For this
reason, we are proud to present our first organic line: our ingredients
come from controlled organic farming, they are natural and 100% certi-
fied. In order to obtain a pure and natural flavour, we add agave syrup to
the 65% fruit, together with lemon juice and a pinch of apple pectin.
Die biologischen Fruchtaufstriche kommen ganz ohne zugesetzten
Organic fruit preserves do not need added sugar! Try our current assort-
ment in 220 g glass jars.
At ALPE PRAGAS we have always loved and respected nature: we grew up there!We live and work in the middle of nature, and we want our glass jars to contain all its flavour and purity. Our organic fruit preserves contain only pure fruit from organic farming. We have chosen to travel short transport distances in order to transform fruit into our preserves in the fastest and most respectful way.
Delicious and healthy: Delicious and healthy:
pure nature in glass jars pure nature in glass jars Organic fruit preserves
ABCERT Inspection body / Authorised by MiPAAFIT BIO 013, inspector no BZ-00879-B, EU/extra EU farming
14 ALPE PRAGAS – FRUCHTAUFSTRICHE
NATIVE FRUITLimited Edition
15FRUIT PRESERVES LIMITED EDITION – ALPE PRAGAS 15
Limited Edition in 110 g jarIngredients 75% natural fruit,
sugar, lemon juice,gelling agent: apple pectin
Flavours Apple “Champagnerrenette”Apple “Wintercalville”Apple “Weirouge”Pear “Williams Christ”Pear “Palabirne”
Noble fruits: native varieties “Wintercalville” was once the apple of kings. Around 1900, this noble
variety, which was planted in the area of Merano, reached the highest
distribution in the imperial courts of Vienna, Berlin and St. Petersburg.
“Weirouge”: purple-red is not only the colour of its skin, but also of
its flesh. “Champagnerrenette”, from the French Champagne region,
is a particular variety appreciated by real connoisseurs. Undoubtedly,
“Williams Christ” is among the most sought-after varieties of pears. It
has a soft and juicy flesh and a sweet aroma with a nutmeg aftertaste.
“Palabirne” is a rare pear from the Vinschgau Valley. We harvest these
special varieties in selected places. From their flesh, which is particularly
rich in vitamins and has a refined taste, we obtain extraordinary fruit
preserves.
South Tyrol: par excellence, the paradise of fruit and the land of apples. At Alpe Pragas we couldn’t but accept the challenge to use the unique flavour of apples and pears to prepare our fruit preserves. An “apple” isn’t just an apple, and a “pear” isn’t just a pear. So we started pursuing uniqueness: native varieties, types of apples and pears that have long been abandoned, particular cultivations and completely new tastes. We carefully select and process these varieties and use them to prepare our mellow Alpe Pragas Limited Edition fruit preserves.
Limited Edition:Limited Edition:
a noble origina noble originNative fruit preserves
16 ALPE PRAGAS – FRUCHTAUFSTRICHE
SYRUPS Natural fruit
17FRUIT SYRUPS – ALPE PRAGAS
Fruit syrups in 500 ml bottleIngredients Fruit juice or fruit extract
(55%), sugar, lemon juice
Flavours ElderflowerRaspberryBlueberry
Fruit syrups for mixingALPE PRAGAS fruit syrups are natural products created without any artificial
substances, and for this reason the passage of time might sometimes cause
the darkening of the product or the appearance of tiny flakes. This is an
entirely natural phenomenon and does not affect the product’s quality in any
way. In June, the elderberry blooms in many gardens, along the trails, in
parks, and at the edge of the woods. Elderflower syrup is particularly appreci-
ated for its sweet and unmistakable taste.
Fresh, natural, and wholesome – here come ALPE PRAGAS fruit syrups. We extract our fruit syrups from sun-ripened berries to make a thirst-quenching drink unlike any other. Try 1 part of the product diluted in 7 parts of water, this will provide lip-smacking fresh fruit drinks. Equally or even more pleasurable are ALPE PRAGAS fruit syrups mixed with sparkling Prosecco, or white wine, and served as a fresh aperitif. Obviously our fruit syrups do not contain any type of colouring or flavouring, and offer a real treat for anyone who appreciates authentic goodness.
thirst-quenching fruit drink thirst-quenching fruit drink
or a sparkling aperitif or a sparkling aperitif Fresh and fruity: syrups
PREPARATION:• Pour the Prosecco into a convex white wine glass (0.2 l)• Cut the lime in 4, slightly squeeze it onto the glass and
then put the pieces inside the glass• Add the mint leaves and the elderflower syrup• Fill up the glass with mineral water
Our recipe: HUGO aperitif• 150 ml Prosecco• 2 cl Alpe Pragas Elderflower syrup • 4 mint leaves• ½ Lime• mineral water
18 ALPE PRAGAS – FRUCHTAUFSTRICHE
FRUIT IN SYRUPSweet temptations
19FRUIT IN SYRUP – ALPE PRAGAS
Fruit in syrup in 340 g jarIngredients Pieces of fruit, fruit juice,
water, sugar and lemon juice
Flavours BlueberryRaspberry Wild berriesApricot
Fruit in syrupFruit in syrup can only be produced using freshly-picked fruit. In
this way, the fruit preserves maintain their particular freshness
and intense fruity taste. The flesh is soft but compact, the colour is
intense.
No more than 12 hours should be allowed to pass between picking
and processing the fruit. This is the only way to ensure the unique
taste of whole fresh fruit in the end product.
We carefully pick fresh wild berries and bottle them in glass jars after pasteurisation. We top them up with a blend of fruit juice and sugar, and then we hermetically seal the jars. As a result, each jar is turned into a “fruity delicacy”.Our advice: embellish your desserts with our fruit in syrup or try it with natural yogurt or even with homemade vanilla ice cream!
To embellish your desserts To embellish your dessertsPreserved fruit in syrup
20 ALPE PRAGAS – FRUCHTAUFSTRICHE
SmoothieA snack rich in vitamins
21SMOOTHIES – ALPE PRAGAS
Smoothie in 200 ml bottleIngredients 95% pure fruit
5% agave syrup
Flavours BlueberryWild berriesPear & RaspberryApricot
The juice with 100% fruit“Pure fruit to drink” are fruit juices produced with whole pieces of fruit and fruit
pulp. No sugar, flavouring or added preservatives.
This “pure fruit in a bottle” is also called “Smoothie”. Smoothies have a pleas-
ant thick and creamy “smooth” consistency. Smoothies are not really what you
would use to quench your thirst, they are more like a vitamin snack. Smoothies
are persuasive thanks to the fresh and pure taste of that 100% fruit used to
prepare them.
ALPE PRAGAS fruit drinks are produced with 100% pure and precious fruit - a unique way to regain your strength! Our bottles contain all the natural flavour of uncontaminated fruit, without sugar, flavouring or added preservatives. Our “Smoothies” help maintain your minimum daily requirement of vitamins, minerals and fibre while improving your physical wellbeing at the same time. Our exquisite flavours ensure an extraordinary and unique experience for your palate!
Fruit in bottlesFruit in bottles
at home or on the roadat home or on the roadPure fruit to drink: Smoothies
22 ALPE PRAGAS – FRUCHTAUFSTRICHE
ChutneysSpicy and sweet
23CHUTNEYS – ALPE PRAGAS
Spicy garnishSpicy garnish
from the world of exotic flavoursfrom the world of exotic flavoursA sweet taste enhanced by spices: chutneys
Chutneys in 160 g and 70 g jarsIngredients different types of fruit
and/or vegetables, sugar, lemon juice, spices, gelling agent: apple pectin
Flavours in 160 g jars Flavours in 70 g jars
Apple & OnionQuince & MustardApricot & PumpkinPear & SaffronPaprika & ChilliFig & Green tomatoCranberry & HorseradishRaspberry & Balsamic vinegarFig & Mustard / spicyBarbecue chutney / spicy
Raspberry & Balsamic vinegarFig & Green tomatoPear & SaffronFig & Mustard / spicy
„Chutneys“The Indian word “Chutney” is used for spicy, sweet and sour
sauces served to complement other foods.
Although there are many different types of chutney, they are
all made with fruit and/or vegetables, which are sometimes
used in whole pieces. The consistency resembles that of a
fruit preserve. The final flavour comes with the addition of
spices, vinegar, lemon juice, and sugar, and the cooking is more
intense and longer than the process used for normal fruit pre-
serves. The fruit is intentionally cooked at a higher temperature
to give the end product a slightly caramel taste.
Here is an extraordinary ALPE PRAGAS creation: chutneys are tasty and delicate combinations which are made with various types of fruit and/or vegetables, and have a balanced taste enhanced by precious spices.The English are supposed to be have been the first to discover these aromatic garnishes and to bring them from India to Europe. Our „Chutneys“ do not distinguish themselves for extreme spiciness but rather for the balanced taste of their blends. Alpe Pragas has developed a series of particularly refined recipes that will titillate your pal-ate. Chutneys go extremely well with some varieties of cheese, with cold meat and game.
24 ALPE PRAGAS – FRUCHTAUFSTRICHE
WINE JELLIES The seduction of grapes
25WINE JELLIES – ALPE PRAGAS
Weingelee
Wine jellies in 160 g jarsIngredients Different types of high
quality wine, agave juice, spices, gelling agent:apple pectin
Flavours LagreinGewürztraminerSchiava
An explosion of feelings: wine jellies Wine jellies are fresh and fruity, not too sweet, with a characteristic taste
of wine.
ALPE PRAGAS wine jellies contain 55% high quality South Tyrol wine
and alcohol – they are not recommended for children. Lagrein wine jelly
is perfect for serving with tasty mountain cheese, Gewürztraminer wine
jelly is an ideal accompaniment for fresh cheese or soft non-mature
cheese. Vernatsch wine jelly is highly appreciated with medium cow’s
milk cheese.
The latest product in our assortment: wine jellies are perfect for serving with meat, game, pâté and cheese. In a number of kitchens, wine jellies are widely used to flavour food. They enhance sauces and dressings, giving them a magic and mysterious taste. If accompanied by wine jellies, meat dishes, as well as cakes and desserts, have an extraordinary magic taste. The combination of wine and sweetness stimulates the palate and enables you to discover new flavours.
Ode to South Tyrol, the land of wineOde to South Tyrol, the land of wineSweet and seducing: wine jellies
26 ALPE PRAGAS – GIFT IDEAS
Elegant cardboard box gift set: 3x 110 g jars of fruit preservesLuxury gift bags in 2 sizes Elegant cardboard box gift set: three 160 g jars of chutneys
A special giftspecial giftChoose from wooden gift boxes, and felt or cardboard elegant gift sets. For business anniversaries,
celebrations and Christmas gift baskets, you can also order larger quantities. On demand, we
prepare gift sets according to your own preferences and expectations, and we also enclose
personalised greeting cards.
Please contact us for an exhaustive, non-binding consulting service.
For further information, please visit our website: www.alpepragas.com.
for special personsALPE PRAGAS products are available in gourmet food
stores and high level delicatessens. For further infor-
mation and for any questions, do not hesitate to contact
us or visit our laboratory in Braies Valley (South Tyrol),
in the heart of the Dolomites. For organizational rea-
sons, please book your guided tour.
Wooden and stainless steel gift box: 3x 110 g jars of fruit preserves Wooden gift box: 3x 160 g jars of chutneys, 2x 340 g jars of fruit preserves Fruit preserves in felt gift boxes: 2x 340 g jars, one 340 g jar
Wooden gift box: 4 x 28 g jars of fruit preserves
Unser Firmensitz in Prags
lpe Pragas
ABCERT Inspection/ Authorised by MiPAAFIT BIO 013, inspector no BZ-00879-B
EU/extra EU farming ®Alpe Pragas is a registered Trademark
Produktion: LEITNER GRAPHICS - www.grafik.it, Fotos: Lafogler
ALPE PrAgAS, AuSSErPrAgS 38, ALPE PrAgAS, AuSSErPrAgS 38,
I-39030 PrAgS (BZ) - South tyroL, ItALyI-39030 PrAgS (BZ) - South tyroL, ItALy
tEL: (+39) 0474 749400 - FAX: (+39) 0474 749399 tEL: (+39) 0474 749400 - FAX: (+39) 0474 749399
[email protected]@ALPEPrAgAS.com
WWW.ALPEPRAGAS.COmWWW.ALPEPRAGAS.COm
®®