Branding:
Ambrosia Pet food
Client: Petouch International
NewBrandforItalianPetFood
Designnewlogo
Designnewpackaging
CorporateID
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Branding Ambrosia Pet Food
AmbrosiaPETFOODTheFoodoftheGreekGodsonOlympusinmythology FromWikipedia,thefreeencyclopediaTheFoodoftheGodsonOlympusmajolicadishattributedtoNicoladaUrbinoIntheancientGreekmyths,ambrosia(Greek:,"immortality")issometimesthefoodordrinkoftheGreekgods,oftendepictedasconferringlongevityorimmortalityuponwhoeverconsumedit.ItwasbroughttothegodsinOlympusbydoves,soitmayhavebeenthoughtofintheHomerictraditionasakindofdivineexhalationoftheEarth.Ambrosiaissometimesdepictedinancientartasdistributedbyanymphlabeledwiththatname.InthemythofLycurgus,anopponenttothewinegodDionysus,violencecommittedagainstAmbrosiaturnsherintoagrapevine.
Brand Naming
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Branding Ambrosia Pet Food
BasicCharacteristics ThefoodofGreekGodsASymbolrelatedtosomething"divine"andpowerfulisthecrown.Itaddsaweandgivesaroyalparallelism.Soyoucanthinkandassociatethatthespecificpetfoodmakeyourpetsstrongandimmortal.
TheAmbrosiaisfoodforpetsAmbrosiaisanUltraPremiumQualityPetFoodandincludesvariouscombinationoffood(chicken,meat,vegetables,superfoods,etc.)thatmakesthispetfooddeliciousandextrahealthy.
Designing the new brand
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Branding Ambrosia Pet Food
ExtraCareforyourpetyouloveApetfoodbrandshouldexpresshowmuchyoucareaboutyourpet.Youwantyourpettofeelstrong,healthyandhappy.
Designing the new brand
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Branding Ambrosia Pet Food
Design the logo No1
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Branding Ambrosia Pet Food
Design the logo No2
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Branding Ambrosia Pet Food
Design the logo No3
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Branding Ambrosia Pet Food
No3 logo adgustments
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Branding Ambrosia Pet Food
Logo 3 Typical applications of the new logo
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Branding Ambrosia Pet Food
Logo 3 Typical applications of the new logo
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Branding Ambrosia Pet Food
Logo 3 Typical applications of the new logo - packaging
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Branding Ambrosia Pet Food
Logo 3 Typical applications of the new logo - packaging
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Branding Ambrosia Pet Food
Logo 3 Typical applications of the new logo roll up
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Branding Ambrosia Pet Food
Logo 3 Typical applications of the new logo - brochure
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Branding Ambrosia Pet Food
Logo 3 Typical applications of the new logo - cards
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Branding Ambrosia Pet Food
Logo 3 Typical applications of the new logo - website
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Branding Ambrosia Pet Food
Thank you for your time.
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