AMT2008
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Meetings
Los Angeles
Chicago
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Detroit
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IMTS 2008IMTS 2008Peter Eelman
Vice PresidentExhibitions
Sales Report
Exhibitors Sq. Ft.
Members 290 535,303Non-Members 825 658,291
TOTAL 1,115 1,193,594
Trend Analysis
IMTS Floor Space Assignments 2004, 2006, & 2008
1,000,000
1,050,000
1,100,000
1,150,000
1,200,000
1,250,000
Jan 03 Feb 03est.
Mar 03 Apr 03est
May03 est
Jun 03est
Jul 03 Aug03
Sep 03 Oct 03 Nov 03 Dec 03 Jan 04 Feb 04 Mar 04 Apr 04 May04
Jun 04 Jul 04 Aug04 est
Sep-04
Jan 05est.
Feb 05 Mar 05 Apr 05 May05
Jun 05 Jul 05 Aug05
Sep 05 Oct 05 Nov 05 Dec 05 Jan 06 Feb 06 Mar 06 Apr 06 May06
Jun 06 Jul 06 Aug-06
Sep-06
Jan-07 Feb-07 Mar-07 Apr-07 May-07
Jun-07 Jul-07 Aug-07
Sep-07
Oct-07 Nov-07
Dec-07
Jan-08 Feb-08 Mar-08 Apr-08 May-08
Jun-08 Jul-08 Aug-08
Sep-08
Sq. Feet
2004 sq ft 2006 sq ft 2008 sq ft
West Building
West Building Public Areas
West Building Floor Layout
West Building Access from South
Shuttle System
• Pick-Up and Drop Off in Each Hall
ETC Overall Design
ETC MTConnect
ETC Student Competition
The Competition
1. Call for concept papers on the use of the standard.2. Concept papers will be reviewed and University/Institute teams asked
to compete.3. The top three winners will receive an award and be asked to demonstrate
their concepts at IMTS.
Draft Timeline
Formal announcement of competition by end of 2007
Concept papers (preliminary proposals) due on February 1, 2008Announcement of competitors invited to submit formal competition entries, February 15, 2008
Manufacturing Business and Technology Forum
“Where Technology and Business Connect”
The Expanded Educational Program at IMTS 2008
Five days of educational sessions put your business and technologyneeds into focus. Gain valuable insight necessary for your purchasingdecisions on the IMTS 2008 exhibit floor.
Explore:• Technology – Technologies that could change the way you
manufacture• Business – Development & Optimization• Work Force – Efficiency & Productivity• MTConnect – An Interoperability standard for Manufacturers• Much more designed for end-users
Program will also be coordinated with the Innovation Center Program.
Conference Program Partners
Tooling U
Innovation Center
Innovation Center Theme Days
• Automotive• Aeronautics/Aerospace• Quality Control• Medical Manufacturing• Power Generation – Going Green
Innovation Center Partners
• Ward’s AutoWorld• AMD – Aerospace Mfg & Design Magazine• Quality Magazine• Today’s Energy Solutions Magazine
Robot Combat
Locations:North Building - B-6171Lakeside Center (East Bldg) - D-4375
• At one station located in the Lakeside Center (East Building), attendees will watch as bots display their prowess on office equipment and kitchen appliances.
• Across the show in the second station found in the North Building, there will be chances to go head to head with a friend in the "You Drive Them" station.
• PLUS, as a bonus this year, there will be a live bot-on-bot competition featuring bots built by manufacturing companies across the Midwest.
Advertising & Marketing
Key Changes:
1. No Advertising AgencyUse in-house talent and IMTS experienced contractors to produce innovative program
2. Shift in Media FocusElectronic and alternative methods become a major focus
Setting the StageObjectives for IMTS 2008
Focus on technology & innovationGrow audience by quality attendeesEncourage attendance from automotive & aerospace markets
Three reasons people attend the show –unchanged from 2006
To do businessTo see new innovative technologyTo network
IMTS 2008 Attendance InitiativesInternational visitors
Sell sheets in 9 languages available for print and online registration
MediaEnhanced integrated media schedule – 42% E-mediaRevised IMTS space trade program – more effective
trade dollarsTarget media into aerospace & automotive markets
Media relations/Public relationsMary Uhrina – ConsultantDevelop improved PR programInvestigate new media channels
Marketing Materials
20071st touch attendee
mailing – ruler2008 balloon calendarDomestic brochureBegin ad campaign
(Oct – Dec)IMTS.com
20082nd touch attendee mailerAd campaign continues
- New ads – new stories, ETC
Regional/special target mailings & ad campaign
International sell sheets, ads and online registration
Improved public relations
Advertising Campaign
Natural extension of campaign from 2006Three companies
What IMTS does for themBusiness StudySuccess Stories
Underscores nature of attending trade showValue for money/time investmentIMTS as a solutions provider“Talks” directly to people who have never attended the
show (50% off attendees are new each show)Attend show and find solutions to their everyday
manufacturing problems
IMTS 2008 Core Media Publications
Modern Machine ShopManufacturing EngineeringCutting Tool EngineeringAmerican MachinistTooling & ProductionMoldmaking TechnologyProduction MachiningModern Application NewsThe FabricatorWeldingNASA/Defense Tech Briefs
Automotive Design & ProdWard’s Auto WorldToday’s Energy SolutionsToday’s Medical DevelopmentsShop TalkCNC WestManufacturing NewsAerospace Mfg & DesignCanadian MetalworkingGear TechnologyMP&P – Metalworking Prod &
Purchasing
Ad
“Ruler” Piece
Calendar
IMTS.com Microsite
• New approach to electronic advertising
• Mini-IMTS Web Site on Ward’s Automotive: http://www.wardsauto.com
• 16 pages
• Target audience to what of interest is happening
IMTS.com Industry Landing Pages
• Links from Media Sites go to special pages
• Industry specific to IMTS
• Target audience to what of interest is happening
IMTS Blog
IMTS.com Enhancements• New design
launched Oct 2007• Improved multi-
media presentations in showrooms
• Profile “Wizard” in myMap
• “Why Attend” & “Fact Sheet”translated into 8 languages for International section
myMap Enhancements• “Zoom” tool
enabling users to read names on floor plan
• Event Planner enabling users to add any event to their myMap calendar
• Registration integrated with myMap
Exhibitor’s Workshop
NEW….
• Forum• One Day Event• West Building
WebinarsFebruary Exhibit Design
March Public Relations 101
April IMTS Marketing (promotions/sponsorships opportunities/customer invitations)
May IMTS Operations(CBP)
June Open Forum
July Boothmanship / Horizon – 2010(How to apply for 2010)
August What’s happening @ IMTS(Open to attendees)
August How to attend IMTS(Pre-registered attendees only)
E-Kit & Online E-Kit
•Completed and partial forms can now be saved •Search engine to help find information and forms quickly•Custom Block Pricing forms are more user-friendly and can now be emailed•Easier access to all forms in the online E-Kit (less clicks to the forms area)
Exhibitions Staff ListingPeter R. EelmanVice President - Exhibitions
Jessica AybarAssistant to the V.P. – Exhibitions
Michelle EdmonsonShow Operations Manager
Bonnie GurneyWeb Site Manager
John KriskoDirector – Exhibitions
Monica HaleyExhibitions Marketing Administrator
Lee Anne OrangeProject Manager
Tom SnyderExhibitions Marketing Manager
2008 International Pavilions
SIMM 2008Shenzhen International Machinery and Moulds
Exhibition
Shenzhen, ChinaMarch 28 – 31
12 member exhibitors – 500 sq. meters
2008 International Pavilion
APPS 2008Tokyo Automobile Parts Production Show
Tokyo, JapanJune 17-21
In conjunction with Transplant Trade Mission
AMT2008
Regional
Meetings
Los Angeles
Chicago
Rochester
Detroit
Hartford
Cincinnati