AMUL- taste of india
PRESNTED BY:-SHAILESH
PRODUCT MIX
BUTTER CHEESE DESSERTS FOR COOKING HEALTH DRINK
ICE-CREAM FRESH MILK MILK DRINKS POWDER MILK
BUTTER
BREAD SPREAD• Amul Lite Low Fat• MARGARINE• Amul Butter
FOR COOKING• COOKING BUTTER
Cheese Range
• Amul Pasteurized Processed Cheddar CheeseAmul Processed Cheese SpreadAmul Pizza (Mozarella) Cheese
• Amul Shredded Pizza Cheese• Amul Gouda Cheese• Amul Malai Paneer (cottage cheese), Frozen,
Refrigerated and Tinned• Utterly Delicious Pizza• Amul Emmental Cheese
DESSERTS
• Amul Shrikhand (Mango, Saffron, Almond• Pistachio, Cardamom)• Amul Amrakhand• Amul Mithaee Gulabjamuns• Amul Mithaee Gulabjamun Mix• Amul Mithaee Kulfi Mix• Avsar Ladoos
FRESH MILK
• Amul Shakti 3% fat Milk• Amul Taaza 1.5% fat Milk• Amul Ganthiya• Amul Gold 4.5% fat Milk• Amul Lite Slim-n-Trim Milk 0% fat milk• Amul Shakti Toned Milk
Powder Milk
• Amul Infant Milk Formula 1 (0-6 months)• Amul Infant Milk Formula 2 (6 months above)• Amulspray Infant Milk Food• Amul Full Cream Milk Powder• Amulya Dairy Whitener• Sagar Skimmed Milk Powder• Sagar Tea and Coffee Whitener
DRINK MILK
• Amul kool• Kool koko• Amul kool café• Amul cool milk shake• Amul cool chocalate milk• Amul kool thandai• Amul kool flavoured botteled milk• Nutramul energy drink.
FOR COOKING
• Amul Pure Ghee• Sagar Pure Ghee• Amul Cow Ghee• Amul Malai Paneer• Mithai Mate• Pro-biotic Dahi• Masti Dahi• Utterly Delicious Pizza
Amul Ice creams
• Royal Treat Range (Rajbhog, Cappuchino, Chocochips, Butterscotch, Tutti
Frutti)
• Nut-o-Mania Range (Kaju Drakshi, Kesar Pista, Roasted Almond, Kesar
Carnival, Badshahi
• Badam Kulfi, Shista Pista Kulfi)
• Utsav Range (Anjir, Roasted Almond)
• Simply Delicious Range (Vanilla, Strawberry, Pineapple, Rose, Chocolate)
• Nature's Treat (Alphanso Mango, Fresh Litchi, Anjir, Fresh Strawberry, Black
Currant)
• Sundae Range (Mango, Black Currant, Chocolate, Strawberry)
• Millennium Ice cream (Cheese with Almonds, Dates with Honey)
Milk Bars (Chocobar, Mango Dolly, Raspberry Dolly, Shahi
Badam Kulfi, Shahi Pista Kulfi, Mawa Malai Kulfi, Green Pista
Kulfi)
Cool Candies (Orange, Mango)
Cassatta
Tricone Cones (Butterscotch, Chocolate)
Megabite Almond Cone
Frostik - 3 layer chocolate Bar
Fundoo Range - exclusively for kid
PLAYERS
• AMUL• NANDINI,AAVNI, SACHI• BRITANNIA• NESTLE• MOTHER DAIRY
PARAMETERS
• AVALABILITY• QUALITY• AWARENESS• PRICING• ADVERTISEMENT• PRODUCT RANGE• BRAND IMAGE• SERVICE
AMUL BUTTER- VIEW OF PRODUCT MANAGEMENT STUDY
PRODUCT• QUALITY• DIFFERENTIATION• PACKAGING• SKU’s
PLACE• DEVELOPING AREAS
PRICE• ECONOMY, HIGH CLAS
PROMOTION• PRIME TIME TV ADS• SPONSORSHIPS• HOARDINGS
27%
32%
41%
BUTTERbritannia nestle amul
49%51%
cheesebritannia amul
60%
40%
ice creamhul amul
26%
38%
35%
milk powdernestle smithkline amul
44%
56%
sweet condensed milknestle amul
27%
25%
48%
chocolate drinknestle britannia amul
43%
34%
24%
chocolatescadbury nestle amul
MARKET SHARE
85%
40%
50%25%
50%
90%
10%
MARKET SHARE
BUTTERMILK POWDERCHEESEICE-CREAMSWEETSCHOCOLATE DRINKCHOCOLATE
AMUL PARLOUR
NUCLEAR FAMILY
ECONOMIC PACKS FOR LARGE SCALE BUYERS
CARD FACILTY
ROAD AHEAD
Competitors
Product Quality
Customer Awareness
Pricing Product Availability
Advertising Product Range
Total
Amul
Britannia
Nestle
Cadbury
HUL
S B
l0cal players
Mother dairy