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An Ongoing Process of Improvement
Using Analytics to Make Smarter Business Decisions and Prescribe Effective Engagement
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Marilyn Cox
@MarilynECox
• If I couldn’t be a Modern Marketer, I would be a professional wrestler with the WWE
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Tweetable Takeaway #1
Identify digital channels that extend your reach and identify influencers.
Multichannel marketing = visibility opportunity
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Tweetable Takeaway #2
Leverage tweetchats to engage your audience and grow social presence.
Plan upfront for issues that might conflict with regulations
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Tweetable Takeaway #3
Incorporate other digital channels into your social media initiatives.
If it works, run with it.
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Tweetable Takeaway #4
Analyze event engagement to reduce unnecessary events, increase attendance to premiere events, and reduce spend.
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Tweetable Takeaway #5Identify channels not tied to marketing or sales programs. Include these channels to better engage and gain insight into behaviors.
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Tweetable Takeaway #6Crack the content code using relevant content determined by an individual's Digital Body Language and smart form strategies.
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Tweetable Takeaway #7Develop, document, automate governance for Privacy and Global eMail Policy, Data and Reporting Standards & Digital Brand Guidelines
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Tweetable Takeaway #8
Develop strong content, unify digital channels, and focus on data forensics to grow revenue, extend reach, and empower sales
