AN UNDESIGNED WORLD
Presented by Jason UlaszekUX POLAND / APRIL 14, 2016
@UXFORGOOD | #UXFORGOOD
Thank you (dziękuję).
Thank you (dziękuję).
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WORKSHOP:REDESIGNING FOR GREATER ACTIVIST ENGAGEMENT
AN UNDESIGNED WORLD
Presented by Jason UlaszekUX POLAND / APRIL 14, 2016
@UXFORGOOD | #UXFORGOOD
20+years ago Tomorrow
Web Design
Hardware Design
Software UI
UserExperiences
Digital ProductDevelopment
Digital Corporate Strategy
CustomerExperience
Systemic withinthe Org
Evolving Design + Digital Value
Big Investments in DesignBuy talent
Develop organically
Establish partnerships
Create design-centric culture
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Everything is designed.(maybe)
“Bruce MauFounder, Massive Change Network
Now that we can do anything, what will we do?
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What about experiences that remain undesigned?
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How far can we push the edge of design to help
tackle social challenges?
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And what’s our responsibility when we work on these types of challenges?
Designing for Undesigned A story of our work with the Kigali Genocide Memorial.
KIGALI GENOCIDEMEMORIALRWANDA
THE CHALLENGE
How do we turn institutions that memorialize genocide into institutions that help end it?
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500+ hours primary and secondary research
40+ interviews with Aegis staff, locals, visitors,
educators, counselors, experts and survivors
Pain Pain Pain Action?
KGM Visitor Journey (2014)
EmpatheticFeeling
CompassionateAction
BURNOUTRISK
SHUTDOWNRISK
Tania Singer Model: http://www.wired.co.uk/news/archive/2012-07/12/tania-singer-compassion-burnout
Empathy Compassion Model
Pain Reflection Hope Action
The New Journey
Tania Singer Model: http://www.wired.co.uk/news/archive/2012-07/12/tania-singer-compassion-burnout
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INZOVU CURVEThe Inzovu Curve is a model that maps
specific designed activities to the emotional response of the individual experiencing them.
Motivation and ability to act
ACTIONHOPE
WILL
EPIPHANY
PAINPREPARATION
EMPATHY
COMPASSION
HERO
BURNOUT / SHUTDOWN
REFLECTION
Personal connection to the experience of genocide
“The UX for Good visit has challenged our thinking and resulted in consensus that visitors leaving KGM must be empowered by their experience to go away and take action. Yves KamuronsiCountry Director, Aegis Trust , RwandaGenocide Survivor
But, organizational change can be slow.
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NEW YORK
CHICAGOAMSTERDAM
RELEVANCE FLEXIBILITY INSPIRATION ACTIONABILITY
INZOVU CURVEEVOLUTION
��
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New reception center
They were now ready…
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Intro and Conclusion Videos
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Incorporation of stories of progress and positive values
1,000,000+visitors since 2004
How can we help strengthen the visitor experience AND
the survivor experience?
NEXT CHALLENGE
Workshops with Genocide Survivors, KGM Staff and Government Officials
KGM IS HOME.
“We also (now) need a quiet space for survivors to reflect and write messages.”
Website, Booking & Community
And for the first time, capturing information about visitors to further engage in dialogue before and after their visit…
Sustainable ImpactInsights from our work.
5 INSIGHTS
1 CHECK FOR READY POSITION
2 BUILD BRIDGES
3 LOOK BOTH WAYS
4 LAYER THE EXPERIENCE
5 BE HUMAN-CENTERED
CHECK FOR READY POSITION
Seek understanding for the organization’s ability to understand, integrate and sustain the design ideas.
Not understanding it can either stall or halt progress.
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BUILD BRIDGES
Take the responsibility to bridge the language gap between design and the organization.
Be the translator - great designers inherently possess those skills.
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LOOK BOTH WAYS
Look both inside and outside the organization and problem space with curiosity.
Innovation isn’t always something new to the world, it only has to be new to a market or industry.
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LAYER THE EXPERIENCE
Take responsibility for designing for…
the design of the product/service experience for its audience,
the experience of the process for your stakeholders and
the enjoyment of the challenge and project for the design team
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BE HUMAN-CENTERED
Fall in love with the problem. Personally care.
Technology evolves fast. Make sure to put people first.
Professionally and ethically care.
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Freddy MutanguhaRegional Director, Aegis Trust, RwandaGenocide Survivor
Thank you (dziękuję).uxforgood.org @uxforgood #uxforgood