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LESSONS FROM GREATER MSP
www.centralcorridoranchorpartnership.org
UEDA Annual Summit: September 30, 2014
Overview
• Background & Context• Structure & Process• Goals & Progress to Date• Lessons and Discussion
Background – Regional Context$1 billion Central Corridor (GREEN LINE) investment in new LRT Line between MPLS and ST. Paul.
Center Corridor Funders Collaborative Corridors of Opportunity Cedar Riverside Partnership Living Cities Integration Initiative
Anchor Economic & Development Opportunities
9 “Meds”, 7 “Eds” 111,500 students enrolled 32,000 anchor Ed jobs 35,000 anchor Med jobs $ 2 Billion annual spend 100+ major capital projects $5B+ capital investment
Environmental Scan (2011)
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Goals & Progress
• Five Original Focus Areas: Personnel Procurement Last Mile/ Transit
Live-Work Engaged Scholarship
• Current Focus Areas: Personnel Procurement Transit/Last
Mile
Organized Around Principle of Shared Value
Benefit for both anchor institutions and Central Corridor communities, especially low income residents
Augsburg CollegeBethel College
Fairview Health Services/U of M Medical CenterHamline University
Metropolitan State UniversityMinneapolis Community & Technical College
Regions Hospital/HealthPartnersSt. Paul College
United Hospital/AllinaUniversity of Minnesota
University of St. CatherineUniversity of St. Thomas
Central Corridor Funders Collaborative
Partnership Organization – August 2012
Memorandum of Understanding 13 Partners Committed• Executive
Leader• Senior Staff
Work Groups• Financial
ContributionsFinancial Support• McKnight• CCFC• Partners
Central Corridor Anchor Partnership
Executive Committee
Coordinating Team
Workforce Work Group
Procurement Work Group
Smith Partners &
Civic Source
Goal: Grow more representative local workforce
Achieve a workforce among anchor institutions that is more representative of local communities along the Central Corridor in order to contribute to better local health outcomes, improved educational achievement, and increased household incomes.
Indicators of Progress
1. Increase anchor institution employment from Central Corridor zip codes by 5% (1,545 jobs) in 5 years
2. Achieve racial diversity goals across all job categories among Central Corridor anchor institutions in 5 years
3. Reduce the racial employment gap in the Central Corridor zip codes by 4% in 5 years
Health Careers Pathways Matrix
Workforce Strategies
Scrubs Camp Central Corridor Fellows Incumbent Workers – next up Live–Work
Scrubs Camp
2013-2014 St. Paul College
Augsburg
Number of Campers 68 128Students of Color 68% 66%
Central Corridor Fellows
• Part time positions for MCTC and SPC healthcare students
• Hospitals, clinics, and long-term care
• Goal of 50 Fellows in 2013 & 200 by end of 2014
• Mentoring seminars
Live-Work
• Promoting Central Corridor residence for anchor employees Reduces household
(Housing + Transportation) costs
Existing program incentives in place
Home Ownership training Location-efficient mortgage
exploration
Goal: Grow Local Purchasing
Create wealth in communities adjacent to the Central Corridor by focusing and aggregating the demand from the Anchor institutions to local suppliers that employ and invest in the community.
Indicators of Success
• Baseline: $293M in Corridor vendors 2012
• Increase anchor purchasing from Corridor vendors by 5% ($18M) in 5 years
• Provide cost savings to anchors
Procurement Initiatives 2013
2013 2014
Appliances Contract $100,000 $250,000
Window Cleaning Contract
$130,000-$150,000
$200,000-250,000
Snow Removal Contract $600,000-$1.0M $1.8M-$2.4M
Total $1.25M $2.9M
Procurement Initiatives 2014 • Food – estimated total annual spend $20
million• Construction/capital projects – MBE
participation goal and minority work hour goals.
• Manufactured product (branded apparel, furniture, etc.) -- “grow a business” strategy
Goal: Increase anchor employee and student transit ridership 5% in 5 years
• Kick-off Campaign: 1700 deeply discounted GO TO cards for opening of Green Line (June 2014) and Start of School year 2014.
• Discount Fare Program – Students• Metro transit use by employees low (only 10%)• College Pass - $175 per semester• U-Pass - $97 per sem.
• Last Mile Connections• Wayfinding• Institution Infrastructure
Early Learnings & Practice
Presidents Involvement & buy-in Champions at the “worker” level “Glue and Grease $” - Centrality of mission Early wins with an eye toward systems change Value represented in self-funding commitments Shared Resolutions among CEO’s Building a positive narrative of behaviors,
actions, and outcomes. Build from actions and strengths
Are we on the right track?
• Working?
• Not Working?
• Ideas & Suggestions?• The End
Background - History
Living Cities Symposium on Anchor Institutions
Staff Working Group• Corridors of
Opportunity • CCFC• McKnight• Augsburg• Itasca• U of M• Health
PartnersFocus on "3 Ps"• Personnel• Procurement • Placemaking
McKnight Funds Environmental Scan“Anchor Activities and Plans re: 3 Ps "Phase 1""
CCAP Inaugural Meeting Aug 29, 2012
Paul Pribbenow, Mary Brainerd, Kate Wolford Host Half Day Session of Executive Leaders of 18 Anchors Nov 2, 2011
Personnel and Procurement Work Groups Convened to Explore Viability of Anchor Collaboration
Report Confirms Viability & Recommends Anchor Partnership Formation "Phase II"
Jun 2011
Nov 2011
Mar 2012
Jun 2012
Dec 2013
CCAP Meeting Nov 26, 2012
CCAP Meeting Apr 2, 2013
CCAP Meeting Jul 22, 2013
CCAP Meeting Oct 31, 2013
Joint Meeting CCAP & CCFC Dec 12, 2013
CCFC Hosts Anchor Learning Session Nov 3, 2011
Dashboard