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SURVEY FINDINGS July 20. 2008
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“Yes, because designers do have
the power to make a dierence.” –Danny Wu
Should schools oer courses on sustainable design? Why?
“Yes. Going into an industry with such
a huge carbon ootprint, we need to be
aware o the consequences.”
– Andrea Ellsworth-T.
1
“Yes, students should become aware
o their impact on the environment in
relation to their work.”
– Jason Mazariegos
“Absolutely. The curriculum
at design schools needs
to catch up & surpass the
knowledge base o the
students in order to inspire.
Right now the students
are more savvy than the
instructors on sustainability!”
– Amy Leaman“Denitely, the act that we have the power to infuence trends
through design, we get the opportunity to learn new things. And
why not have resh ideas or great causes.” – Andrea Rualez
“Yes. Because we have a
duty to give back.”
– Bernard Hellen
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“Yes. Sustainable design is constantly changing/
evolving and I think its important to be able to
have that discussion in an education system.” –
Kristen Lim-Tung
“Yes. In concert with other
endeavors to marry the
concepts o responsibility and
making a living.” – Kim Bauer
“Yes. It is the new designer that comes into
the industry that can institute change.”
– Mark Herd
Should schools oer courses on sustainable design? Why?1
“Yes! Next generation designers need to have
sustainability at the top o their minds.” –
Simón Rojas
“Yes, students need to be
inormed and understand the
risks & actions necessary to
take regarding sustainability
in design.” – Sarah Lott
“Yes. Design is never in a bubble.
The natural world has always been
an inspiration to designers. We must
preserve it.” – Pat Keenan
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Name one specifc tool you would fnd helpul in learning about sustainability.2
Environmentally safe ink WidgetClient Sales Materials
Resource guide of suppliers
Meet-ups & lectures Workshops
Details about offset – beyond throwing money at tree-planting
Point of Sale
Printing ResourcesWebsite
Articles
Media
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Are you or any o your colleagues/peers aware o the FSC X Designation?
3
8
NO
(62%)
YES
(38%)
13
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Should the RGD orm a committee on sustainability?
4
21
NO
(0%)
YES
(100%)
0
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Would you attend meetings?
5
NO
(5%)
YES
(95%)
1
20
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Would you volunteer?
6
NO
(5%)
YES
(95%)
1
20
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Do you know your carbon ootprint?
7
5
NO
(76%)
YES
(24%)
16
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Buy a lot less unnecessarystuff to the goal of reducing
energy consumption and
waste in the manufacture
and transport of that stuff.
Eat more locallyUse less water
Stop eating meat
8Name one action you can implement in the next 12 months in order to reduce your
carbon ootprint.
Fly lessBullfrog Power
GO public transit
Stop driving to work
Travel Mug
Switch my purchases to
recycled materials as much
as possible.
Help my apartment building implement the new
recycling systems this summer (ie. Green box).
Don’t use plastic bags anymore.
Purchase carbon offsets for the
traveling I’ve done.
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Reduce usage of car – take transit
and take time to walk to destinations.
8Name one action you can implement in the next 12 months in order to reduce your
carbon ootprint.
(Part.2)
Enforce recycling at home
and encourage/petition
certain companies.
Switching lights and faucets to
energy saving.
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How do you commute to school/work?9
10
Transit(47%)
Biking/Walking
(43%)
2
Driving(10%)
9
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On a scale o 1 to green, how green are you?10
1
2
3
4
5
6
7
8
9
10(GREEN)
x 4
x 6
x 8
x 1
x 1
x 1
AVERAGE: 6.5
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Is your computer on right now?
10
NO
(55%)
YES
(45%)
11
11
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How robust is the recycling program at your studio/school (e.g. paper, glass,
plastic, organic)?
12Very good
Basic
Not great
Pretty good
Paper only
Horrible
Lukewarm at best
EverywhereGood
Fairly involved
Not great
Not robust enough
Pretty good
Fairly
No organics
Paper only
No organics
Non-existent
A pile of shit
Not robust at all
Not very
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Is your workplace or school osetting their carbon output?
18
NO
(86%)
YES
(14%)
3
13
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Does your studio buy carbon credits?
14
YES
(10%)
No
(76%)
3
N/A*
(14%)
16
2
*STUDENTS/NOT SURE
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Does your frm personally do pro bono/social good projects?
15
YES
(62%)
No
(33%)
1
N/A*
(5%)
7
13
*STUDENTS/NOT SURE
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Are you aware o Bullrog power?
17
NO
(20%)
YES
(80%)
4
16
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Are you aware o Zero ootprint?
14
NO
(33%)
YES
(67%)
7
17
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Do you provide your clients with more sustainable options?18
YES NO
1
SOMETIMES
67
N/A*
7
*STUDENTS/NOT SURE
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Do you eel that your clients would be receptive to your suggestions regardingsustainable options?
19
YES NO
1
SOMETIMES
0
13
N/A*
7
*STUDENTS/NOT SURE
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Are your clients asking you or more sustainable options?20
YES NO
1
SOMETIMES
0
N/A*
77
*STUDENTS/NOT SURE
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I you could add a question to this survey what would it be?21
What are the steps to becoming a more
sustainable individual?
Who has inspired you to
be sustainable? Do you have a travel mug…?
What do you do to encourage
‘sustainability thinking” in the
people around you?
Do you understand your
impact on the world?
Are you disillusioned and over-whelmed by this growing trend toward
sustainability? How can we help?
How would you ‘Spread the
Word’ better?
What would make it easier
to be green?
When you design, do you
consider the items lie cycle?
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WHAT IS THE SMALLEST THING I CAN DO
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TO MAKE THE BIGGEST CHANGE?
Buy & use local products
Shorter ShowersTurn things oMaking Habits, thinking o the outcomeLaunched a designation or graphic designers with the Forest Stewardship Council (FSC Xpert)Communicate the message, change yourselGiving/ContentCombat the stigma o throwing awayThrowing garbage into the designated cans.Reusing oam take-out containers.
Eat more responsibly (locally)Inorm and share inormation. Pay attention. Ask. Dig.Continue learning more and educating mysel and passing that on to others.Lead by example, take responsibility.Awareness o what I am buying so I consume less.Re-use paper or oce work and printing.
WHAT ISSUES FACE TORONTO TODAY?
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EnvironmentalLitteringFamilies not spending time together.Access or knowledge o where healthy/local ood is.Public transportation issuesPovertyHomelessness and mental illness, income gaps.
Social housing
HOW ARE DESIGNERS IMPLICATED IN
GREENWASHING? HOW DO WE AVOID IT?
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GREENWASHING? HOW DO WE AVOID IT?
Ask QuestionsA new proessionResearch
As designers we are compelled to communicate, and unortunately conficts o morality can arise (money orcost o living VS conscience).Be involved in the whole process. JUST SAY NO (unless you can change their mind, or nd value in the project)Designers Responsibility to sway to actual action.Art Director - Sustainability DirectorCreative Director - Social DirectorProject Manager - Cultural DirectorKnow your agency. Do your research. Understand what you will and won’t do/support. Ask Questions.Do your research. Understand your own sense o morals. Know who you’re working or and what they will and
won’t stand or.Advertise eco-riendly initiatives (eg. Bring travel mug & get a discount)
WHAT HAVE I DONE TO MAKE CHANGE?
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Brought in recycling bins to my last oce and reminded people thatrecycling isn’t just or at home.Purchased a ticket to the Antarctic to study the eects o climatechange with scientists in order to take what we learn and create globalawareness to make a dierence.Written and published articles to inorm others on how they can makethe world a better place.
Made an eort to lead a liestyle that utilizes organic living elements(urniture, ood, clothing)Involvement in various not-or-prot groups (girl groups, handing outlunches to homeless, mission trips, undraising, church organizations)