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THE
EDITORIAL ILLUSTRATION
Andrea Lawrence MAY 5, 2014
PROJECT STATEMENTEDITORIAL ILLUSTRATIONin The New Yorker
BACKGROUND
ARTICLE SUMMARYROUGH FORECASTS by Elizabeth Kolbert
ARTICLE
SKETCHES
COMPARATIVE ANALYSIS
INSPIRATIONAL ILLUSTRATIONSCOLOR, PERSPECTIVE & STYLEFeaturing artists Ryo Takemasa, Lotta Nieminen and Emily Wallis
MOOD BOARD
STYLE GUIDE
DRAFTSPRELIMINARY, SECONDARY & FINAL VERSIONS
SOURCES
THE
TABLE OF CONTENTSMAY 5, 2014
EDITORIAL ILLUSTRATION
PROJECT NAME Editorial IllustrationCLASS Digital Illustration CREATED BY Andrea Lawrence
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PROJECT STATEMENT
EDITORIAL ILLUSTRATION
THE NEW YORKER
The overall goal of this
project is to design an
illustration for Rough
Forecasts by Elizabeth
Kolbert. An additional goal
is to empower readers to
engage in an environmental
conversation and approve of
a carbon tax.
The target market are men
and women, approximately
65 years old, who make over
$100,00/ year, are concerned
with current culture, are
independent thinkers,
subscribe to
The New Yorker and are
influenced by its opinions.
The overall tone is one of
clarity. There are a lot of sub-
topics within the article, and
Id like to focus on the main
concept.
EDITORIAL (noun):
An article in
a publication
expressing the
opinion of its editors
or publishers.
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BACKGROUND
COMPANY
THE NEW YORKERW
The New Yorker is an
Independent Magazine,
located in New York.
Harold Ross launched the
magazine on February 21,
1925 and Rea Irvin drew
the first cover - a mythical,
monocled Regency dandy,
later dubbed Eustace Tilley,
who became the face of the
magazine. The publication
established itself as an expert
art and culture in New York.
Acclaimed artists, writers,
and journalists, such as
J.D. Salinger, John Updike,
Sylvia Plath, Muriel Spark,
Lee Lorenz, Pauline Kael,
Jonathan Schell, Woody
Allen, John McPhee, George
Booth, George Booth,
Charles A. Reich, and many
others contribute to this
weekly publication.
READERSHIP
NATIONAL
The New Yorker a national
publication and 53% of its
circulation in the top ten
U.S. metropolitan areas.
According to Mediamark
Research Inc., the average
age of the New Yorker reader
in 2009 is 47 (compared to 43
in 1980 and 46 in 1990).
The average household
income of The New Yorker
readers in 2009 was $109,877,
the average income in
1980 was $62,788 and the
average income in 1990 was
$70,233. In 2004, The New
Yorker passes over one million
in circulation.
AWARDS
APPLAUSE PLEASE
In 1995, the New Yorker wins
its first National Magazine
Award for General
Excellence. By 2005, it won
thirty-nine awards in a dozen
categories. In 2001, the New
Yorker won another National
Magazine Award for General
Excellence. And in 2011 The
New Yorker won a National
Magazine Award for Public
Interest for Atul Gawandes
Letting Go.
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ARTICLE SUMMARY
ROUGH FORECASTS
BY ELIZABETH KOLBERT
In the April 14, 2014 Issue of
The New Yorker, Elizabeth
Kolbert wrote an article
called Rough Forecasts.
In this article, she described
how politicians ignore and
ridicule environmental
advice given by scientists.
She quotes Sherwood
Rowland (the chemist who
concluded, and shared,
after a talk in 1972, that
chlorofluorocarbons would
break down and cause a
chain reaction that would
destroy the ozone layer and
who was accused of being
a K.G.B. Agent by Aerosol
Age) as saying, Whats the
use of having developed a
science well enough to make
predictions if, in the end, all
were willing to do is stand
around and wait for them to
come true?
Whats the use of
having develped a
science well enough
to make predictions
if, in the end, all
were willing to do
is stand around and
wait for them to
come true?
- Sherwood Rowland
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ARTICLE
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ARTICLE PAGE 2
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ARTICLE PAGE 3
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ARTICLE PAGE 4
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ARTICLE PAGE 5
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SKETCHES
INITIAL CONCEPTS
THUMBNAILS & DRAWINGS
The initial concepts included
12 different ideas sketched
out into thumbnails. After
doing research and
finding inspirational art, the
overall concept changed
significantly, although key
aspects remained the same.
(The scientist and planet are
thumbnail drawings from the
first concept sketches and
remain in the final illustration.)
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COMPARATIVE ANALYSIS
THE NEW YORKER
CARTOONS OF THE DAY
This cartoon is from the April
14, 2014 issue of The New
Yorker. The illustrations in The
New Yorker are usually in
black and white and almost
always look hand-drawn.
REMEMBERING IN RWANDA
TOM BACHTELL
This beautiful illustration goes
with the article written by
Philip Gourevitch, in the April
14, 2014 issue of The New
Yorker. The lines are heavy
and dark, much like the
subject matter.
JOHN CASSIDY
RATIONAL IRRATIONALITY
This illustration is a profile
picture of John Cassidy, who
writes a blog for The New
Yorkers website and has
worked as a staff writer at
The New Yorker since 1995.
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INSPIRATIONAL ILLUSTRATIONS
COLOR, PERSPECTIVE & STYLE
THREE DIFFERENT ARTISTS
Lotta Nieminem, Ryo
Takemasa and Emily Wallis
display a specific personality
and sense of style that stands
out from the crowd. Each
of these illustrations has a
unique look and feel. With
this in mind, they all represent
modern colors, perspectives
and styles that fit the
demographic of The New
Yorker Magazine.
Lotta Nieminen
Ryo Takemasa
Emily Wallis
Style of Individual Elements
Color
Big Picture Design
MOOD BOARD
KEY DESIGN ELEMENTS
INSPIRATION FROM 4
Each one of these designs
offers something unique,
inspirational and interesting
to integrate into this project.
Perspective / Depth
STYLE GUIDE
OVERALL LOOK & FEEL
SPECS INCLUDED
The overall look and feel of
this project is hand drawn
with soft colors and a strong
sense of perspective.
A:
RGB = 235,231,222
B & C:
RGB = 59,35,22
RGB = 189, 17, 155
D & E:
RGB = 183, 206, 154
RGB = 155, 176, 167
A
B & C
D & E
!
WAYS TO SAVE EARTH-Mmmm
-Mmmm
-Mmmm
WAYS TO SAVE EARTH-Mmmm
-Mmmm
-Mmmm
WAYS TO SAVE EARTH-Mmmm
-Mmmm
-Mmmm
WAYS TO SAVE EARTH-Mmmm
-Mmmm
-Mmmm
WAYS TO SAVE EARTH-Mmmm
-Mmmm
-Mmmm
WAYS TO SAVE EARTH-Mmmm
-Mmmm
-Mmmm
!
!
!
WAYS TO SAVE EARTH-Mmmm
-Mmmm
-Mmmm
WAYS TO SAVE EARTH-Mmmm
-Mmmm
-Mmmm
WAYS TO SAVE EARTH-Mmmm
-Mmmm
-Mmmm
!
!
!
DRAFTS
PRELIMINARY DRAFTS
ONE CONCEPT & 3 DESIGNS
The overall concept showed
scientists, presentation
boards, ostriches with their
heads in the sand, and Earth.
Based on the feedback
from the preliminary critique,
the ostriches feet, scientists
expressions, path and the
information on the board
need further development.
WAYS TO SAVE EARTH-carbon tax
!
WAYS TO SAVE EARTHRECYCLE
!
WAYS TO SAVE EARTH-NO CFCs
!
WAYS TO SAVE EARTH-carbon tax
!
WAYS TO SAVE EARTH-carbon tax
!
WAYS TO SAVE EARTH-NO CFCs
!
WAYS TO SAVE EARTH-carbon tax
!
WAYS TO SAVE EARTHRECYCLE
!
WAYS TO SAVE EARTH-NO CFCs
!
WAYS TO SAVE EARTH-carbon tax
!
WAYS TO SAVE EARTH-carbon tax
!
WAYS TO SAVE EARTH-carbon tax
!
WAYS TO SAVE EARTHRECYCLE
!
WAYS TO SAVE EARTH-NO CFCs
!
WAYS TO SAVE EARTH-carbon tax
!
WAYS TO SAVE EARTH-carbon tax
!
DRAFTS
SECONDARY DRAFTS
FURTHUR DEVELOPMENT
Based on the feedback
given, I made the changes
requested, and played
around with the path,
amount of ostriches (and
placement), and tried to
get the overall look and
feel of the illustration more
balanced.
FINAL DRAFT
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WAYS TO SAVE EARTH-carbon tax
!
WAYS TO SAVE EARTHRECYCLE
!
WAYS TO SAVE EARTH-NO CFCs
!
WAYS TO SAVE EARTH-carbon tax
!
WAYS TO SAVE EARTH-carbon tax
!
RYO TAKEMASAroytakemasa.com
LOTTA NIEMINENlottanieminen.com
EMILY WALLISemilywallis.com
JOHN CASSIDYRational Irrationality
THE
SOURCESMAY, 5 2014
INSPIRATIONAL ILLUSTRATIONS
COMPARATIVE ANALYSIS ALL ABOUT TOWNRemembering In Rwanda
THE NEW YORKERCartoons of the Day,April 14th, 2014
JOHN CASSIDYRational Irrationality
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