TIDY UP, PLEASE
flic
kr.c
om/p
hoto
s/ju
ditk
/587
9492
679
IN SHORT:WE DISCOVER STRUCTURE
IN NON-STRUCTURED DATA.AND RELY ON
COMPUTATIONALLINGUISTICS.
forpublishers
andplatformoperators
toautomatically
moderatecomments
C O N T E N T A N A L Y T I C S
COMMUNITY MANAGEMENT
e. g. bild.de – real-time analytics of reader’scomments as part of pre-processing bycommunity management.
e. g. Mobile App – analytics of user commentsin regards of tonality for automated moderation.
REAL LIFE
C O N T E N T I N S I G H T S
OPINION MANAGEMENT
forindustry and
commerce
totrack andanalyse
customerfeedback
REAL LIFE:
e. g. hospitality –analytics of accomodation reviewsincluding categorising.
e. g. e-commerce – aggregate userreviews out of review portals to unifyaccess and analytics.
C O N T E N T A N A L Y T I C S
FEEDBACK DISPATCHING
forcommerce and
industry
toroute customer’s
feedback
C O N T E N T I N S I G H T S
DEEP CONTENT MINING
formarket
researchersand trendanalysts
todetect topics
and trends
SAY WHAT?e. g. topic detection for long periods of time
SOMETIMES, IT’S ABOUTCATEGORY MARKETING.
– AND ASKING FORUNDERSTANDING.
1.„INTERESTING! WE NEED THAT.PLEASE DO SOME ANALYTICS.
ANY ANALYTICS!“
2.„WHY DON’T WE HAVE
100% ACCURACY?“
3.„SO YOU DON’T SAVE
THE INTERNET?“
Berliner Straße 3316321 Bernau bei BerlinAndreas Nickel, Geschäftsfü[email protected]
