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ANIMAL CRUELTY
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RESEARCH EXAMPLES
Pintrest, most of these found on there
personal favorite is the elephant
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MORE EXAMPLES
More examples that last one is really bad
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MATRIX
my thoughts were very scattered, trying to narrow down to one subcategory of Animal cruelty
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ROUGH SKETCHES
I chose organized abuse, ranges from pet abuse to dog fights to pet suppliers
Original sketches were very rough
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REFINED SKETCHES
Made a few ink sketches and cleaned them up on photoshop
Picked three, socialization issues/ emotional e"ects on animals, mass production, and profit over care
I felt that these were the main subcategories that tied in to organized abuse
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3 CONNOTATIONS
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ADORABLE
Adorable
again most of these were just rough ink sketches cleaned up on photoshop
I feel that I was really struggling with the mass production index.
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SCARY
the other signs stayed pretty much the same
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SIMPLE
this one was my least favorite
I said the first two were indexes because the relationship of the images needs to be examines and established by the viewer. A hand extending to a dog could be either
hostile or friendly which is why he is turned away from it, fearing that it is still hostile towards him
mass production: cats on a conveyor belt, shown as products
Profit over care: symbol because we had to learn what a dollar sign and heart/ animal paw are
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THESE DESIGNS WERESLACKIN
so it was time to get crackin
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Handmade Fragmented
I scanned these in so the quality wasnt super great.
Left was made with brush and ink
right is a paper cutout
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FINAL SET
Ended up using my cutouts
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Mockup examples
and then the next step was to add anchor and relay to our signs
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Relay on top
Anchor on bottom
(only with text not image)
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Relay on top
Anchor on bottom
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Relay on top
Anchor on bottom
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Mockups, not many out there for stickers
also that sign looks so fake
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semiotics: the study of signs and how they are used
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pragmatics: relations with signs and the effects they
have on people who use them
semantics: the study of meaning
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sign: device used to communicate, made by the
signifier and signified
signifier: physical representation
signified: word that states what the signifier is
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icon: representation
index: indicator
symbol: code that must be learned
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paradigm: signs that get their meaning from
association with other signs
syntagm: when order is impor tant to the meaning of
a sign
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denotation: the main meaning of a sign
connotation: the secondary meaning of a sign, based
on the viewers own experiences
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anchor: grounds meaning found in an image
relay: enhances meaning to an image
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WHAT I LEARNED
I learned a lot during the lectures and application of semiotics. I now have a better understanding of a designers mentality. Every small detail has some sort of meaning
that has been worked to convey a message to an audience. Though, people may interpret things completely di"erent based on their own experiences. Words and images
have a strong relationship with one another and can bring di"erent meanings depending on how they are presented. I learned and experienced how hard designers to
communicate with audiences.