Animated feature filmsin Europe
by Marc VandeweyerGeneral Director
CARTOONJune 2009
Animation films produced in EU
per decade
Animation films produced in EU
per decade
614
3140 46
151
49-58 59-68 69-78 79-88 89-98 99-08
Admissions in EU for ALL animation
films
Admissions in EU for ALL animation
films
51 million
2002
122 million
2006
The audience increased by
140%in 5 years
Admissions in EU for EUROPEAN animation
films
Admissions in EU for EUROPEAN animation
films
4 million
2003
25 million
2005
x 6
CARTOONCARTOON
With the support of the MEDIA Programme
Cartoon FORUM Cartoon MOVIE Cartoon MASTERS
With the support of MEDIA International
Cartoon CONNECTION
1O YEARS OF THEATRICAL DISTRIBUTION OF ANIMATION FILMS IN THE EUROPEAN UNION (1999-2008)
André LangeHead of the Department for
Information on Markets and Financing,
European Audiovisual Observatory
ANNECY/MIFA 2009 / EUROPA DISTRIBUTIONDISTRIBUTION WORKSHOP
Optimizing the distribution of an independent animated feature in Europe (9-10 June 2009)
OBJECTIVES OF THIS PRESENTATION
TO ILLUSTRATE THE STRATEGIC IMPORTANCE OF ANIMATION FEATURE FILMS FOR THE EUROPEAN FILM INDUSTRY
TO ANALYSE SUCCESS IN THEATRICAL DISTRIBUTION
TO ANALYSE SUCCESS WITHIN NATIONAL AND EUROPEAN MARKETS
10 YEARS OF THEATRICAL DISTRIBUTION OF ANIMATION FEATURE FILMS IN EUROPEAN UNION (EUR 27) (1999-2008)
454 animation films in theatrical distribution (all origins)
292 produced during the period, 157 before 1999, 5 with production date not identified
978,3 million admissions on a total of 8,7 billion
11,3 % of all admissions in EUR 27 during the period
ORIGIN OF ANIMATION FILMS WITH THEATRICAL RELEASE IN EUROPEAN UNIONDURING 1999-2008
151
93
27
7 4 2 50
20
40
60
80
100
120
140
160
EUR 36
USJP
ARCA
IROthers
ORIGIN OF EUROPEAN ANIMATION FILM PRODUCEDIN EUROPE (1999-2008)Only with films theatrical releaseIn case of co-production, leading co-producer taken into consideration
32
2523
1512
86
4 4 3 3 3 2 2 2 2 2 1 1 10
5
10
15
20
25
30
35 FR
ES
DE
SE
DK
GB
IT
FI
RU
BE
CZ
PL
EE
HU
LU
CO-PRODUCTION OF RELEASED ANIMATIONEUROPEAN FEATURE FILMS (1999-2008)
30
9
12
2 3 25
0
5
10
15
20
25
30
2 EUR
countries
3 EUR
countries
4 EUR
countries
EUR/ US EUR/ CA EUR/ RoW GB inc
MARKET SHARE OF ANIMATION FEATURE FILMADMISSIONS IN THE EUROPEAN UNION (EUR 27) (1999-2008)
0,2%0,2%3,8%
4,3%
7,5%
82,9%
1,1%
USGB Inc
EURJ P
AUAR
Others
BREAKDOWN OF THE 73,4 MILLIONADMISSIONS FOR EUROPEAN ANIMATION FILMS INEUR27 BY COUNTRY OF ORIGIN (1999-2008)
43,1%
27,1%
8,3%
6,6%
5,1%
3,0%
1,4%1,7% 1,1%0,6%2,1%
FRDE
SEDK
ESI T
BEFI
GBRU
Others
BREAKDOWN OF ADMISSIONS FOR EUROPEANANIMATION FILMS BY TERRITORY (1999-2008)
AT2,9%
DK3,1%EE
0,1%
SK0,2%
BE2,1%
BG0,1%
CZ0,7% CY
0,0%
DE31,5%
ES6,2%
FI0,9%
FR33,0%
GB6,8%
GR0,2%
HU0,6%
IE0,0%
IT4,2%
LT0,1%
LU0,1% SI
0,1%
SE1,8%
RO0,0%PT0,9%
PL3,2%
NL1,1%LV
0,1%
Shrek 2 US 2004 42,9
Finding Nemo US 2003 42,8
Ice Age : The Meltdown US 2006 37,8
Shrek the Third US 2007 34,7
Ratatouille US 2007 31,6
Tarzan US 1999 30,3
Madagascar US 2005 28,5
The Incredibles US 2004 27,8
The Simpson Movies US 2007 26,5
Toy Story 2 US 1999 24,8
THE 10 MOST SUCCESSFUL ANIMATION FILMS BY ADMISSIONS IN EUR 25 (1999-2008) in million admissionsTHE 10 MOST SUCCESSFUL ANIMATION FILMS BY ADMISSIONS
IN EUR 25 (1999-2008) in million admissions
THE 10 MOST SUCCESSFUL ANIMATION FILMS BY ADMISSIONS IN EUR 25 (1999-2008) in million admissions
THE GB inc/US ANIMATION FILMSBY ADMISSIONS IN EUR 25 (1999-2008)
in million
Chicken Run GB INC / US 2000 15,5
Wallace & Gromit in The Curse of the Were-Rabbit
GB INC / US 2005 13,4
Flushed Away GBINC /US 2006 8,3
Valiant GB INC / US 2005 4,7
The Tale of Despereeaux GB INC 2008 0,6
THE 10 MOST SUCCESSFUL ANIMATION FILMS BY ADMISSIONS IN EUR 25 (1999-2008) in million admissionsTHE 10 MOST SUCCESSFUL ANIMATION FILMS BY ADMISSIONS
IN EUR 25 (1999-2008)
0
1 000 000
2 000 000
3 000 000
4 000 000
5 000 000
6 000 000
7 000 000
8 000 000
9 000 000
Arthur et les MinimoysDer Kleine EisbärAstérix et les VikingsLissi und der Wilde KaiserThe Magic RoundaboutHjælp, jeg er en fiskHui Buh Kirikou et les bêtes sauvagesPettson & Findus - KattonautenPersepolis
Non National admissions
National admissions
THE 10 MOST SUCCESSFUL ANIMATION FILMS BY ADMISSIONS IN EUR 25 (1999-2008) in million admissions
FOR MORE DETAILS : LUMIERE DATABASE OF THEEUROPEAN AUDIOVISUAL OBSERVATORY
http://lumiere.obs.coe.int http://www.obs.coe.int
Cartoon MOVIECartoon MOVIE
Objectives Results
Speed up the financing
Increase films’ production
Improve cross-border film distribution
Structure a pan-European distribution strategy
✓ AchievedSpeed up the financing
Speed up the financing
Cartoon Movie 1999-2008
Speed up the financing
Cartoon Movie 1999-2008
123 films secured financing on 305 submitted projects / films40 %
When presented more than once in the Cartoon Movie process
project in concept > in development > film in production > completed film
64 %
Cartoon MOVIECartoon MOVIE
Objectives Results
Speed up the financing
Increase films’ production
Improve cross-border film distribution
Structure a pan-European distribution strategy
✓ Achieved
✓ IncreasedIncrease films’ production
Increase films’ production:Cartoon Movie 1999-2008
Increase films’ production:Cartoon Movie 1999-2008
99 completed films24 films in production= 123 fully financed films
Global budget: 800 million EURAverage per film: 6 675 000 EUR
Structure a pan-European distribution strategy
Cartoon MOVIE
Cartoon MOVIE
Objectives Results
Speed up the financing
Improve cross-border film distribution
✓ Achieved
✓ Increased
✓ Improved
Increase films’ production
Improve cross-border film distribution
Improve cross-border film distribution
Admissions for the films presented at Cartoon Movie
Improve cross-border film distribution
Admissions for the films presented at Cartoon Movie
Over 300 000 admissions: 40%
Over 500 000 admissions: 25%
Over 1 000 000 admissions: 17%
Over 2 000 000 admissions: 9%
Structure a pan-European distribution strategy
Cartoon MOVIE
Cartoon MOVIE
Objectives Results
Speed up the financing
Improve cross-border film distribution
✓ Achieved
✓ Increased
✓ Improved
Increase films’ production
Starting Structure a pan-European distribution strategy
Distributors attendance
Cartoon Movie 1999-2008
Distributors attendance
Cartoon Movie 1999-2008
23
35
51 52 5154
62 6359
66
79
20
30
40
50
60
70
80
90
19992000200120022003200420052006200720082009
Buyers attendance (incl. distributors)
Cartoon Movie 1999-2008
Buyers attendance (incl. distributors)
Cartoon Movie 1999-2008
6072
112 114 112104
111
129 133144
174
40
60
80
100
120
140
160
180
200
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Participants attendance
Cartoon Movie 1999-2008
Participants attendance
Cartoon Movie 1999-2008
255
300
394
452 451437 448
497 490510
622
200
250
300
350
400
450
500
550
600
650
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
What European producers
should improve
What European producers
should improve
Identify the right target
Wait for the right moment to start production
FinancingFinancing
Diversification of financing sourcestax shelters, cine regio…
Nordic countries presenceDenmark, Sweden, Norway
Specificities linked to animation
Recent market evolutions
Recent market evolutions
3-D stereoscopic
Video games
New distribution platforms
2 enlightening examples
2 enlightening examples
Panique au Village
Niko & the Way to the Stars