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Page 1: Append and Clean Webinar

DiscoverOrg

Don’t Be Scared of

Your Data!

We do the Research. You make the Sale.

Andrew Brewer

Director of Client Success

CONTACT US:

P: [email protected]

Page 2: Append and Clean Webinar

Appending & Cleaning Your DataObjectives of the presentation:

Recognizing why dirty data is losing you money

Discover if your Data is dirty

Setting Up and Adhering to a Data Plan

P: 800-914-1220 [email protected]

CONTACT:

Page 3: Append and Clean Webinar

Dirty Data Poll

Do you normalize all of your fields in your CRM systems?Is your data plan enforced by your CRM?Do you purchase lists?Do you have a url for each company in your CRM?Do you struggle with getting your rep’s to follow a data plan?

P: 800-914-1220 [email protected]

CONTACT:

Page 4: Append and Clean Webinar

How Fresh is Your Data?CONSIDER

40% of email users change their email at least once every two years.

Up to 20% of all postal addresses change every year

Up to 18% of all telephone numbers change every year

Up to 21% of all CEO’s change every year

Over 60% of people change job functions within their organizations every year.

In the next hour, 58 business address will change, 11 companies will change their names and 41 new businesses will open

P: [email protected]

CONTACT:

Page 5: Append and Clean Webinar

What is Bad Data Costing YOU?

A LOT OF MONEY

Poor Deliverability

Low response rate

Sales gets re-routed

Wasting countless hours

$ 22,000 per rep frombad prospect data

P: [email protected]

CONTACT:

Page 6: Append and Clean Webinar

Build A Data Plan

P: [email protected]

CONTACT:

Put your data through a normalization processCreate a naming convention for your campaignsKeep the JUNK out up frontAppend the missing piecesSet up automation for regularly verifyingIncentivize and monitor your team for results

6 EASY STEPS

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Normalization Process

P: [email protected]

CONTACT:

KEEP IT CONSISTENT

503-875-1111(503)2921111

Page 8: Append and Clean Webinar

Naming Conventions

P: [email protected]

CONTACT:

W: 2013 Cold Calling – How to Handle ObjectionT: 2013 Staffing WorldE: 2013 Following Up

2013 VAR Tradeshow Staffing World2013 WEBINAR How to Handle the Objection

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Get Rid of the JUNK

P: [email protected]

CONTACT:

[email protected]@HOTMAIL

Page 10: Append and Clean Webinar

Append Missing Data

P: [email protected]

CONTACT:

Paste n Go

Page 11: Append and Clean Webinar

Set Up Automation

P: [email protected]

CONTACT:

DiscoverOrg for Salesforce.com

Page 12: Append and Clean Webinar

Set Regular Audits

P: [email protected]

CONTACT:

-Track % of Direct Dials

Track Bounce Rates

Complete the account profiles

Track Missing Fields

Missing Account Data, Contact Data, Opportunity Data

Page 13: Append and Clean Webinar

THANK YOU

CONTACT:

Questions?

Ask in the questions box in GoToWebinar, or contact [email protected]

P: [email protected]


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