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APPLE Inc.
Presentation
Mayank GuptaAchin Agarwal
Astik
Vikas rana[Your Teachers Name]
[Your School]
[Your Grade]
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"It's really hard to design products by focus groups. A lot oftimes, people don't know what they want until you show it to them.
-Steve Jobs(Founder: Apple Inc.)
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1. History
2. Introduction3. Business Development
4. Different Business Strategies5. Globalization6. products
7. Financial Performance
8. S.W.O.T. Analysis9. Summary
contents
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shift of technology With time
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Man is a tool-using animal. Without tools he is nothing, with tools he is
all!Type public
Traded as : Nasdaq: apple
Nasdaq-100 component
Industry : computer hardwarecomputer software
computer electronics
digital distribution
Founded April 1, 1976(incorporated January 3, 1977 as
apple computer, inc.).Founder(s) steve jobs.
steve wozniak
ronald wayne
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Headquarters : Apple Campus, 1 InfiniteLoop,
Cupertino, California, U.S.
Number of locations : 373 retail stores in13 countries (as of July 2012)
Key people :Tim Cook (CEO)Arthur Levinson (Chairman)
Sir Jonathan Ive (SVP, Industrial Design)Steve Jobs (Chairman, 1976-1985/2011; CEO,1997-2011)
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Apple Computer, Inc. is an Americanmultinational corporation that designs andsells consumer electronics, computersoftware, and personal computers. The company's best-known hardwareproducts are the Macintosh line ofcomputers, i-Pod, i-Phones & i-Pad. Its software includes the Mac OS Xoperating system theiTunes media browser.
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What does it mean?
There are many thoughts on what business development
really means. Is it sales? Is it partnership development? A lot of what the
title means is based on the employers definition.
In technical words, Business development includes a numberof techniques designed to create and grow an economicenterprise.
It covers the significant developments that have taken place inthe company.
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1stApril,1976-
TheFounding of
Apple
April,1997-Apple getscolourful
1983-TheApple Lisa
1984-Macintosh
is Born
1996-SteveJobs issacked
1998-A NewMinimal Image
2001-Ipod isBorn
2007-IphoneShows It Magic
Touch
2011-FromStrength to
Strength
The Modern Phase
The Early Phase
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Good relationships through joint ventures with other big
companies to bring a new hit .
Increase in demand of online music & other apps like cloudservice.
International expansion like Asian countries.
Growing market of green & energy efficient products.
Bluetooth compatibility with other Software.
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Competition in technology with other pc industry like Dell,
HP, Lenovo, etc.
Also in mobile industry like Samsung, HTC, etc.
High cost of apple products .
Incompatibility with windows products .
Threat from Chinese market (fake products).
Hi to 3rd party apps bye bye to warranty .
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Apple Marketing Strategy
Apple has been so successful in these last years thanks to his fresh,
imaginative way to think and do its business: a winning combination of
exceptional products, great style and design, great strategy, innovativemarketing, sleek and enticing communications.
Apple owes its overwhelming success in the last years to the iPhone and to
the smart iPodand iTunes product combination, a combination of a great
hardware piece with great style, great software, great performance, user
friendly interface, with a good e-business service. The iPod + iTunes halo
effect and new great Mac computers and Mac OS software did the rest in
increasing Apple revenue stream.
In the 5 years between 2003 to 2008 the Apple share value increased 25
times, from $7.5 to $180per share. At July 2008 prices, before the USFinancial Crisis, Apple stock market capitalization was $160 billion.
In January 2010 Apple shares topped the $210 mark, but even the best
companies with the best products have bottleneck factors which often avoid
full exploitation of the opportunities.
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Apple
An Insight
The iPod-
Few people are aware - and few market analysts too - that for the first 3 years the iPod wasan absolute flop, and the iPod sales were not even covering the product research &development costs
June-Aug 2004 something happened, and iPod sales began to grow strongly, quarter afterquarter. Today, we all know where the iPod stands, and what a remarkable success it is.
The iPhone-
In 2007, with the successful launch of the iPhone, Apple has marked another milestone in itsdevelopment and growth. The iPhone is 5 years ahead of all its competitors. A wonderfulproduct, amazing user interface, great design. It is not only a mobile phone, it is a product
between a mobile phone and a laptop computer
master mind behind the wonderful strategies, once said:-
The impact of Apple on technology is evident in small ripples and big
waves everywhere you look.
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GLOBALIZATION OF APPLE
Globalization means the integration of nationaleconomies into the international economy through
trade, foreign direct investment, capital flows,
migration, the spread of technology, and
military presence. It widely impacts the processes of a country that
may relate to the political, social, cultural,
technological, environmental frameworks as well as
the economy of a country. Apple was established on April 1, 1976 by Steve
Jobs, Steve Wozniak, and Ronald Wayne, to sell
the Apple I personal computer kit.
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Apple, Multinational giant, has recently consideredoutsourcing its production units to the companies in Asia
specially China and has become a virtual firm. The company specializes in the design, development and
manufacturing of electronic equipments like computers,software and smart phones. The hardware relatedproduct line of the company is well known to everyone;including iphone, Macintosh and ipad and ipodrespectively
While there are multiple range of softwares offered bythe company to its customers that ranges from operating
system to the entertainment and educational basedsoftware suits.
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This unique market position is due to its loyal and devoted
customer base and its brand equity, especially in the
markets of United States (MacNN, 2006). The company islisted as one of the most admired companies in the United
States and in the World for four consecutive years (Fisher,
2008; Colvin, 2009; Fortune,2010).
Apple is currently working on the differentiation strategy.
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Apple Inc. strives hard to provide excellent usage experience to its
customers by offering innovative products in terms of hardware,
software products as well as other offerings. The company is usingits ability to design unique products and operating systems etc. with
its integrated business units and design units. The success of the
company in the global markets is due to its extensive focus on the
market research and development for the development of
its products and services. In order to maximize its sales and to make sure that the buyers
are receiving high quality experience, the company is in a process to
expand and improve its existing channel distribution network.
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APPLE PRODUCTS AND SERVICES
iPhone
The iPhone is a line of smartphones designed and marketed by Apple Inc. The most
recent iPhone, the 5th generation iPhone 4S, was released in October 2011.
iPod
Line of portable media players created by and marketed by Apple Inc. The product line-up
consists of the hard drive-based iPod classic, the touchscreen iPod touch, the compact iPod
nano and the ultra-compact iPod shuffle.
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iPad
Tablet computers , primarily as a platform for audio-visual media including books,
periodicals, movies, music, games, apps and web content. Its size and weight fall
between those of contemporary smartphones and laptop computers.
MacBook
Is a brand of notebook computers manufactured by Apple Inc.
iCloud
ICloud is a cloud storage and cloud computing service. The service allows users to
store data such as music files on remote computer servers for download to multiple
devices such as iOS-based devices and personal computers running OS X or Microsoft
Windows.