© 2012 SAP AG. All rights reserved. 2 Source: IDC, Forrester
MOBILITY • Smartphones outsell PCs
• By 2013, mobile devices will be the primary method of internet access worldwide
BIG DATA Data volume for enterprise applications is doubling every 18 months
CLOUD 80% of new software offerings this year will be available as cloud services
SAP technical innovation
© 2012 SAP AG. All rights reserved. 3
SAP Business Transformation
On DEVICE
On DEMAND
On PREMISE
OR
CH
ES
TRAT
ION
Next-Generation SAP NetWeaver Virtualization
Gateway
Mobile
SAP Business ByDesign
On Demand Line of Business
Cloud
Strategic Industries
New Database & New Business Intelligence
Net
wor
ked
Solu
tions
© 2012 SAP AG. All rights reserved. 4
SAP Market Position Leveraging Sybase Experience in Mobility Innovation since 1992
1994 First mobile management solution
1998 First mobile web platform
2006 Becomes world’s largest provider of mobile messaging services
2012 SAP acquires Syclo SAP launches cloud editions of mobile platform and Afaria
2008 First secure enterprise email support for iPhone
2003 Launch of the “Unwired Enterprise”
1995 First mobile computing sync
1992 First mobile database
2010 SAP acquires Sybase
2011 First advanced management and security for Android
Today, SAP has 4,000 mobile customers, and 100,000 users though partners
© 2012 SAP AG. All rights reserved. 5
Business Model – Mobility as a Service
Carrier Service Mobile Device Applications
End Customer in verticals
Turn-key Solution in Device
Warehouse Retail Healthcare
SAP Ecosystem Partners
© 2012 SAP AG. All rights reserved. 6
Mobility Appliance – OEM Partner
Design Thinking Team
Partner Adoption Center
Mobility Innovation Center
SAP Products
SAP Go-to-Market
Potential SME OEM Customers (50+) Domain expert ISVs
POS Kiosk
In-vehicle
Mobile
Vending Machine
© 2012 SAP AG. All rights reserved. 12
Opportunity behind Enterprise Mobility
Business application integration Offline access & synchronization Authentication Security – devices, data, content Administration and configuration Application versioning & lifecycle
management Push notifications Proxy Reporting & analytics Multi-platform support Device and Application registration
SAP mobile platform value-add
© 2012 SAP AG. All rights reserved. 13
SAP OEM Products
SAP HANA (ASP/Hosted) Sybase IQ Sybase ASE
Mobility
Sybase SQL Anywhere SAP Data Services (ETL+DQ)
Database and Technology
SAP SQL Anywhere (mobility) SAP Business Objects Mobile
SAP Sybase Unwired Platform SAP Afaria (MDM)
SAP BusinessObjects Enterprise SAP BusinessObjects Edge Series SAP Web Intelligence SAP Crystal Reports
SAP Business One SAP Consume to Cash and Convergent Charging
SAP Dashboard Design SAP Explorer SAP Text Analysis
Analytics
Applications
*** Most products can be served in an ASP/Hosted model, realizing the “CLOUD” pillar of SAP’s 5-pillar strategy ***
© 2012 SAP AG. All rights reserved. 14
Mobility Appliance for Vertical
Horizontal
Retail &
Chain store
Mill/ Oil & Gas
Healthcare
Consumer
Product
Telematics FSI
Mobility
embedded
Appliance
Quanta
ASUS HTC
IEI Quant
a
Getac Twinhead
IEI Getac ADLink IEI
Leadtek Quanta SAP OEM Partners
© 2012 SAP AG. All rights reserved. 15
Mobility Appliance in Win8
Expand business from Software provider customers by adding Database, BI to sales bag portfolio
© 2012 SAP AG. All rights reserved. 16
Why SAP for Enterprise Mobility?
Leader in Mobile Device Management for 9th year and mobile middleware for the 8th year
Afaria: Top ranked in Forrester Wave™ Mobile Device Management Solutions report
© 2012 SAP AG. All rights reserved. 17
Leading Companies Trust Our Industry Expertise
Services
Consumer Industries
Trading Industries
Financial Services
Process Manufacturing
Discrete Manufacturing
Public Services
More than 40 years in enterprise application and 190,000 customers
worldwide
© 2012 SAP AG. All rights reserved. 21
Partner Adoption Center supports business relevant Partner co-innovation in China
PAC
Involved SAP Teams: SAP Sales and
Partner management
Enablement, Marketing
SAP Co-Innovation Labs
SAP Labs ATTRACT
TRAIN BUILD GTM
MONETIZE
Innovate Better Sell, Deliver & Support Better
Location: Shanghai
SAP Virtual Landscapes
P
The Partner Adoption Center brings together relevant SAP teams from Development and E&C. Its mission is to support all types of Partners across all product categories, to: Select and drive co-innovation with business impact: Partner IP in China and for China Speed adoption and time-to-monetization by executing the adequate route to market with E&C
PAC
© 2012 SAP AG. All rights reserved. 23
What SAP IBS has Done in 2012 (by 2012/10)
Deal Support Demand Generation Thought Leadership Enablement
Supporting pipelines and deals; contributing in-depth expertise for sales practice
Making mew markets and demands; exploring SAP’s value in industry usage; building customer C-level relationship; generating new opportunities
Representing SAP’s authoritative insights in industries; Analyzing industry development strategies for customer and internal executives
Knowledge transfer and practice guidance for colleagues and external ecosystem
275 Account engaged
717 Meetings, workshops
57 1:N Events 154 1:1 Events
73 Industry & Account planning
15 Industry portfolio plans
70 Media exposure, success stories
36 Sessions
© 2012 SAP AG. All rights reserved. 24
Benefits for you: • Re-think existing problems to unlock spaces
for innovation & creative solutions
• Build stronger & sustainable partnerships with your stakeholders and customers
• Visualize the impact of disruptive technology as it relates to your business
• Leverage a proven approach, Design Thinking
24
Design Thinking With SAP What is it?
Design Thinking With SAP is a unique problem solving experience we are bringing to our customers that brings together Business Thinking with Design Thinking to create value for your customers & stakeholders.
© 2012 SAP AG. All rights reserved. 26
SAP TechEd / SAP SAPHIRE / SAP FKOM – The best place to show and know within SAP Ecosystem
© 2012 SAP AG. All rights reserved. 28
Transform Your World, Connect Like Never Before - Communicate Better
© 2012 SAP AG. All rights reserved. 29
Transform Your World, Connect Like Never Before - Operate Better
© 2012 SAP AG. All rights reserved. 30
Transform Your World, Connect Like Never Before - Work Better
© 2012 SAP AG. All rights reserved. 34
SAP Forum handout in Chinese 2013年七月 零售即時通 The Real-time Retailer
現在就透過您的行動裝置,依據本活動現場參與者所產生的各項即時資訊。 第 34 頁