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ONLINE MEDIA KIT 2011
www.absolutereturn-alpha.com
ONLINE MEDIA KIT 2011
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For more information, please contact Michael Feinberg, Online Publisher at: 212-224-3320 or [email protected]
ONLINE MEDIA KIT 2011
Audience
ContentAROnline employs a web-first editorial strategy. AllARcontent will appear on the website (and in manycases in greater depth) before it appears in the magazine, ensuring that site visitors have the mostimmediate access ARcontent. Site content will be updated on a daily, weekly and monthly basis.
Performance Data (web only)Research & Rankings (web only)Hedge Fund Industry News & Analysis
IndicesIn-depth FeaturesInside the TradeStrategiesAlpha Bytes
The Good GuysGlobal ViewCommentary
Portfolio WatchPensions CornerProfiles & Interviews with the industrys thought
leadersQuick PollsThe Niche PlayerBlogsPodcasts
VideoWeekly eNewsletters11,000 hedge fund subscribers (every Wednesday morning)
Primary Content Feature Elements
40,000Unique
MonthlyVisitors
www.absolutereturn-alpha.com
AROnline reaches a diverse audience of senior level hedge fund managers, executives, traders andservice providers within the global hedge fund community. Primary titles include:Chief Executive Officers, Chairmen, Presidents, Directors, Chief Operating Officers, Owners/Partners,
Managing Directors, General Managers, Chief Financial Officers, Treasurers, Chief Investment Officers,Directors of Investments, Portfolio Managers, Fund Administrators, Retirement Fund Committee Members,Employee Benefits Managers, Research Directors, Securities Analysts, Traders, Dealers, Vice Presidentsand other senior positions.
Audience
140,000
170,000Monthly
Page Views
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For more information, contact Michael Feinberg, Online Publisher at: 212-224-3320 or [email protected] email all online creative to [email protected]
ONLINE MEDIA KIT 2011
ARs editorial reach and vision along with a very targeted circulation allow our advertisers to benefit from
a unique platform and gain access to the world's most powerful audience. ARS online advertising andsponsorship Opportunities include:
ROS Banners Section Sponsorships Pre-stitial Welcome Ads Exclusive Weekly eNewsletter Sponsorships Video Contextual Targeted Thought-leadership Webcasts, including Guaranteed Lead-Gen
Advertising Opportunities
Banner Type Dimensions Max File Size Looping Format
Top Leaderboard 728 x 90 35kb 3x any
IMU (Box) 300 x 250 35kb 3x any
Welcome and Interstitial Ads 640 x 480 100kb 3x any
eNewsletter banners (Leaderboard & Bottom) 300 x 250 35kb 3x animated gif / jpg no flash
Video 5-30 seconds NA NA MP4 Preferred. Can work with most formats
Please note: absolutereturn-alpha.com accepts all rich media formats; eNewsletters gif or jpeg only
* For all rich media, please include a backup gif (if running tags, please have backup gif uploaded on the back end)** For all eNewsletter banners, please include an alt.text version.
Technical Specs
10% of all site Banners $5,400 per month (gross) *
25% of all site Banners $9,500 per month (gross) *
50% of all site Banners $18,000 per month (gross)*
Website Section Sponsorships TBD Flat fee per month
Website Welcome ads $3,500 per week (gross)
eNewsletter sponsorship (11,000 weekly subscribers) $3550 per week (gross)
Webcasts Call
Podcasts CallVideo Call
Costs (Gross)Website Banners are sold on a Run-of-Site / Share-of Voice sponsorship bases.Each web page includes: Top Leaderboard, Upper MPU, and Lower MPU. SOV pricing is as follows
*Roadblock Options for website banner rotations are available.
www.absolutereturn-alpha.com
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For more information, contact Michael Feinberg, Online Publisher at: 212-224-3320 or [email protected]
ONLINE MEDIA KIT 2011
Primary Content Sections
DATA
Get exclusive access toinformation on U.S
single-manager hedgefunds. Over 3,500 funds
listed and 86% of the$billion funds. Drill downinto the data by category
and isolate funds bystrategy, asset size,
location, manager andmany other variables.
ARCHIVES
An abundance ofhistorical content dating
back to 2003 from Alpha,Absolute Return &
AlternativeInvestment News
MY ARPPersonalize and manage
your online account bybookmarking your
favorite articles andclippings or e-mailing
them to a friend. Sharestories on your favorite
social sites and saveyour searches
for a later date.
MOBILEAccess all the latest
news from AR on thego from your handhelddevice in a format that
suits you.
E-NEWSStay up-to-date with news,analysis, commentary,headlines and featurestories direct to your inboxwith the AR e-newsservice.
NEWS & FEATURESAccess a wealth ofup-to- the-minute onlinecontent including breakingnews, interviews, profiles,strategies, launches& closures, commentary& analysis.
RESEARCH &
RANKINGSInstant access to globalindustry research and
rankings at the moment ofrelease, from The RichList to The Billion DollarClub and annualperformance awards.
LEAGUE TABLESIdentify the bestperforming funds withexclusive access to ourup to the minute USleague tables, whichgive month-by-monthperformance data.
INDICESThe industrys mostaccurate benchmark ofhedge fund performance
Exciting New Features at www.absolutereturn-alpha.com
www.absolutereturn-alpha.com
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ROS Banners (SOV Sponsorships)
Roadblocks
Prestitial Welcome ads
Podcasts / Videocasts
WebcastsVideo
Custom Microsites
For more information, please contact Michael Feinberg, Online Publisher at: 212-224-3320 or [email protected]
ONLINE MEDIA KIT 2011
Advertising Opportunities
www.absolutereturn-alpha.com
728x90 Leaderboard
300x250 IMU
300x250 IMU
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eNewsletter Sponsorships
Note: All AR eNewsletters follow this design format
For more information, please contact Michael Feinberg, Online Publisher at: 212-224-3320 or [email protected]
ONLINE MEDIA KIT 2011
www.absolutereturn-alpha.com
300x250 MPU
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What is a Webcast?
Webcasts are custom produced interactive audio or video broadcast presentations that offer a hi-profile, cost efficient wa
for advertisers to present timely and engaging thought leadership content to custom targeted segments of the Absolute
Return audience. Webcast generally run about an hour in length, and can be broadcast live or on-demand.
Content
Each webcast is custom produced for the sponsor. Absolutereturn-Alpha offers two content formats
Editorial-Driven Webcasts and Vendor-Driven Webcasts. Editorial-Driven Webcastsleverage our editors strong
expertise on select core topics of interest to the AR market and the sponsor. The content in this presentation format
primarily focuses on broad market issues to which the sponsor offers expertise and product solutions, thus positioning th
sponsor as a thought leader within this segment of the market. Within the context of this broader presentation a 10-15
minute portion of the webcast is specifically dedicated to presenting the sponsors product solutions. Vendor-Driven
Webcasts, on the other hand, specifically focus on the sponsors market position and product solutions.
As an augment to the core presentation for either content format, webcasts can include synchronized slides, audience Q
A,, audience polling, and other interactive features. Presentation formats can include: Single moderator presentation
panel discussions, or Interviews with top executives from the sponsoring company, customers and/or analysts.
Highly Qualified Targeted Reach
AR webcast audiences comprise of registered participants from the AR databases, as well as invited attendees from the
sponsors own customer/prospect lists. The audience for each webcast is custom developed around the specific targ
criteria of the sponsoring company. Additionally, while the live event broadcast takes place at a designated date and
chosen by the sponsor (typically early in the morning before the markets open in NY), webcasts are also available for on
demand viewing for 12 months after the initial broadcast.
Guaranteed Lead Generation
The primary goal of any advertising or sponsorship is to generate quality leads. Through customized registration and
reporting, you will receive a minimum of200 high quality event registration leads, including full contact information.
Interactive Elements
Within the Webcast, you can have clickable company logos, downloadable documents, URLs and constant exposure to
your branded player.
Full Turnkey Project Management
AR handles all aspects of your webcasts, including audience development, marketing, management of the contentdevelop process, event production, and lead reporting.
Lead TimeTypically 8 weeks
For more information, please contact Michael Feinberg, Online Publisher at: 212-224-3320 or [email protected]
ONLINE MEDIA KIT 2011
Thought Leadership Webcasts
www.absolutereturn-alpha.com
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ElementsWebcast events are a truly interactive experience. So allow your sponsorship to put that interactivity to work foryou. Not only will your logo get prime placement throughout the event and registration process, but you also
include links directly to your website and documents that can be directly downloaded from the event player.
For more information, contact Michael Feinberg, Online Publisher at: 212-224-3320 or [email protected]
ONLINE MEDIA KIT 2011
Webcasts
www.absolutereturn-alpha.com
Custom Registration Site
Customized look and feel
Room for sponsors logos
Immediate event access
Custom registration questions
Complete security for viewerand host protection
Event Player
Customized look and feel
Audio and video with
synchronized slides
Downloadable documents
Sponsor logos
Speaker bios
Q&A
MP3/MP4 downloads
Full screen slides
End of event URL direction
Reporting
Customized report format
Custom report containing
exactly the information
requested during registration
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Combine your thought leadership and subject-matter expertise with the power of audio/video on the Web.
The Absolute Return Master Class Podcast Series is a series of at least four 5-minute podcasts or videocasts on acore theme of importance to the sponsor and the marketplace. Absolute Return-Alpha will work with the sponsor toscript the podcast/videocast series content, and handle all production requirements, including producing the digitalaudio or video recordings, providing intro and exit voice-overs, music etc., and all project management.
The sponsored Podcast/Videocast series is hosted on a dedicated web page on absolutereturn-alpha.com. Thehost page will include additional space for the sponsors other marketing materials such as: ad banners, contactinformation, and other calls-to-action. Podcasts/Videocasts can be rolled out over a multi-week period, or presentedall at once. At the end of the initial rollout period, podcasts/videocasts will be made available for listening/viewing forsix (6) months.
For more information, please contact Michael Feinberg, Online Publisher at: 212-224-3320 or [email protected].
ONLINE MEDIA KIT 2011
Custom Master Series Podcast / Videocast
Series of 4 Podcasts $30,000 net
Series of 4 Videocasts $60,000 net
www.absolutereturn-alpha.com
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For more information, please contact Michael Feinberg, Online Publisher at: 212-224-3320 or [email protected]
ONLINE MEDIA KIT 2011
Podcasts
www.absolutereturn-alpha.com
A dedicated landing page forthe sponsors podcast series
will be built in
a style consistent with theAbsolutereturn-alpha site.
Along with streaming
and download access to yourpodcasts, the page is
designed to featureadvertising and click-thrus
exclusive to you.
The sponsors, co-producedpodcasts will be advertisedprominently on absolutereturn-
alpha.coms home page.
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For more information, please contact Michael Feinberg, Online Publisher at: 212-224-3320 or [email protected]
ONLINE MEDIA KIT 2011
Podcasts
www absolutereturn alpha com
A click on the play now buttonbeneath each podcast will prompt th
podcast to play via the media playeravailable on a listeners PC.
A click on iTunesdownload will take the
listener directly to the locationon iTunes where the Masters
Series podcasts are storedfor downloading.