Click Through Rate Optimization
@dan_shure www.evolvingseo.com
Titles -> 80/20 Rule
@dan_shure www.evolvingseo.com
NOISE!!!
@dan_shure www.evolvingseo.com
Your Content Can Be GREAT.
@dan_shure www.evolvingseo.com
But when you tweet it, share it, post it… are you only getting this?
@dan_shure www.evolvingseo.com
Whooops Wrong Crickets…
@dan_shure www.evolvingseo.com
*Ahem* Are you only getting THIS?
@dan_shure www.evolvingseo.com
Wrong Cricket AGAIN.
@dan_shure www.evolvingseo.com
Slides. #Fail - sorry
@dan_shure www.evolvingseo.com
Are Your TitlesIrresistibly Click Worthy?
@dan_shure www.evolvingseo.com
7 Ingredients of a Click Worthy Title
@dan_shure www.evolvingseo.com
http://mz.cm/seo-titles
1. Curiosity
4 elements
@dan_shure www.evolvingseo.com
1. Curiosity - unexpected
@dan_shure www.evolvingseo.com
1. Curiosity – incomplete thought
@dan_shure www.evolvingseo.com
1. Curiosity – present a conflict
@dan_shure www.evolvingseo.com
1. Curiosity – state what something isn’t
@dan_shure www.evolvingseo.com
2. Benefit
@dan_shure www.evolvingseo.com
3. Emotion
@dan_shure www.evolvingseo.com
4. Tangible
@dan_shure www.evolvingseo.com
5. Appearance
@dan_shure www.evolvingseo.com
6. Sound
@dan_shure www.evolvingseo.com
7. Expectations
@dan_shure www.evolvingseo.com
@dan_shure www.evolvingseo.com
What About The SEO?
@dan_shure www.evolvingseo.com
This Kind of SEO?
@dan_shure www.evolvingseo.com
NO
@dan_shure www.evolvingseo.com
THIS kind of SEO.
Image credit: someone on the web
@dan_shure www.evolvingseo.com
THIS kind of SEO.
Image credit: the dog
@dan_shure www.evolvingseo.com
Optimize These 3 Things
50% for SEO 50% for CLICKS
1.Title Tag – CTR / Rankings2.URL – Keywords / Concise3.Top Header <H1> - Harmonize w/title
@dan_shure www.evolvingseo.com
Be Mindful of How Your Titles Appear Around the Web
Four Places
1. SERPs2. Twitter3. Facebook4. Google Plus
@dan_shure www.evolvingseo.com
The SERPs
@dan_shure www.evolvingseo.com
@dan_shure www.evolvingseo.com
@dan_shure www.evolvingseo.com
USE THE OPEN GRAPH
Nuff said…
@dan_shure www.evolvingseo.com
Google Plus
Analyze Your CTR
@dan_shure www.evolvingseo.com
Use Bit.ly for Social Media
@dan_shure www.evolvingseo.com
Use Webmaster Tools for SERPs
@dan_shure www.evolvingseo.com
Practice!!
@dan_shure www.evolvingseo.com
Re-write other people’s titles in Tweets
@dan_shure www.evolvingseo.com
Study Places Where Different Articles By Different Authors Get Mixed Together
@dan_shure www.evolvingseo.com
Inbound.org
@dan_shure www.evolvingseo.com
Most often it’s the best titled posts that rise to the top of inbound, or hacker news etc
@dan_shure www.evolvingseo.com
Results!!
@dan_shure www.evolvingseo.com
Just Last Night
@dan_shure www.evolvingseo.com
Just Last Night
@dan_shure www.evolvingseo.com
Lots More Resources
@dan_shure www.evolvingseo.com
http://mz.cm/seo-titles
Follow Me
@dan_shure www.evolvingseo.com
@dan_shure
Thanks!!
@dan_shure www.evolvingseo.com