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Sharing Information SafelyNAHA Central Florida Regional Director

NAHA Public relations Coordinator

JennScents, Inc. & JennScents Institute

Aromatherapy History� Foundations been around for over 6000 years

� Evolving Industry: WWII, Egyptians, Greeks, Romans

� Today’s world� Europe, Asia –aromatherapy integrated medically in

health care system

� US – integrated in Hospice facilities, food dishes, relaxation

� Today’s uses� Physical, mental, emotional, spiritual, nutritional,

environmentally

� Mediation, green cleaning, room fresheners

Aromatherapy in the Marketplace� Everywhere – EO’s, cleaning products, air fresheners,

personal care

� Cater equally to professionals and personal use

� Increased marketing for sales booster

� Techniques, trademark systems

� Increased Direct Sales involvement

� Terminology evolving

� Marketing for benefits (helps the consumer)

� need to be careful for legal reasons

Aromatherapy in the Home� Increased demand and use in the home

� household cleaners & room fresheners

� Bath, body & hair care

� Perfumes

� EO Diffusion

� Everyone wants something that smells good

� And on a budget

� More widely understood and recognized

� Hence the demand for better education

Aromatherapy in Workplace� Increased usage, knowledge and awareness

� Becoming more widely understood and recognized

� Aromatherapy is NOT a licensed trade (required by law)

� Certifications (guidelines) available

� Voluntary, not the law

� Pros and Cons

� Aromatherapist can advocate for natural health practices, as long as you do not cross over the state/federal laws

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Importance of Aromatherapy Language

� Much diversity in natural health professions

� Hard to make generalizations that fit every natural health modality

� Your personal ethics, integrity, standards, morals and values come into play

� Disclaimer statement for all professions (unless medically licensed)� DO NOT treat, diagnose, prescribe

� Educational purposes only

� Stay away from any “claim-like” statements

Sharing Your Wisdom

� As aromatherapists, a main goals is to provide authentic, accurate and pertinent information to help others wisely choose the best holistic health decisions that meets their particular needs.

� Speak in generalities, not in absolutes

� Help others recognize and evaluate what good health means to them

� Teach strategies on how to achieve their good health

� Empower clients with knowledge and resources

� Know when medical help is necessary

Who You Share Info With� Family

� Friends

� Clients / customers

� Staff / employees / employers

� Forums

� Social media

� Advertising

� Interviews

Legal Guidelines of language in the

Marketplace References� Become familiar with state/federal laws

� specifically NOT practice medicine without license

� Resources� www.fda.gov/cosmetics/productandingredientsafety/pr

oductinformation/ucm127054.htm

� www.nationalhealthfreedom.org/state_organizations.html

� http://www.sunshinehealthfreedom.org/ - one of the most active to seek Health Freedom bills

� http://umm.edu/health/medical/altmed/treatment/aromatherapy

Safe Harbor Health Freedom Laws� 9 states currently -

� AZ, MN, CA, RI, LA, OK, ID, NM, CO

� Take action to protect your health freedoms – goal is to concentrate focus on passing 1-3 states per year with a Health Freedom Bill

� Donate @ www.nationalhealthfreedom.org or www.SunshineHealthFreedom.org

� Supports lobbyist efforts and grassroots efforts & more

New Mexico 61New Mexico 61--3535--2 Complementary 2 Complementary

& Alternative Health Care Services& Alternative Health Care Services"complementary and alternative health care service" means the broad domain of complementary and alternative healing methods and treatments including: (1) anthroposophy; (2) aromatherapy; (3) ayurveda; (4) culturally traditional healing practices, including practices by a curandera, sobadora, partera, medica and arbolaira, and healing traditions, including plant medicines and foods, prayer, ceremony and song; (5) detoxification practices and therapies; (6) energetic healing; (7) folk practices; (8) Gerson therapy and colostrum therapy; (9) healing practices utilizing food, dietary supplements, nutrients and the physical forces of heat, cold, water, touch and light; (10) healing touch; (11) herbology or herbalism; (12) homeopathy; (13) meditation; (14) mind-body healing practices; (15) naturopathy; (16) non-diagnostic iridology; (17) noninvasive instrumentalities; (18) polarity therapy; and (19) holistic kinesiology and other muscle testing techniques

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With Knowledge Comes Responsibility

� Defend your S.H.I.E.L.D. of Honor

� Safe practices

�Honor & Credibility

� Integrity

� Ethical

� Legal

�Do the right thing with knowledge, not ignorance

Safe practices� Teach how to safely use aromatherapy with common

consumer.

� Using advanced aromatherapy applications should be done with only proper supervision and training.

� Mostly taught for topical use, but a big push over the years for internal use.

� Internal is not a bad thing as long as it is done correctly and with proper training

� Reports of damage to the linings of esophagus with internal use with a fat based carrier

� More training will be provided at the WOA VII Conference

Be responsible - Employ the 5 P’s� Person: know the person you are talking with

� Aromatherapy education or experience?

� Purpose: know their purpose for seeking your wisdom� Consult a physical if serious health issues

� Protocol: share effective, educated protocols for your client to make appropriate decision for themselves� You don’t diagnose or prescribe any protocols

� Promote: cross promote integrative protocols to enhance results� Other modalities – reiki, massage, facials, hydrotherapy, etc.

� Provide: resources for continued learning � Best customer is an educated one.

What To Say – The Do’s� State who you are (and aren’t – I am not a doctor)

� Stay self-help education focused; approach a problem; evaluate

� Historically… / Scientifically proven…

� “If it were me, I would…”

� State facts to your “client” (not patient); current literature states…

� Ask questions (client can state disease they were “diagnosed” with by medical doctor)

� Suggest (not prescribe or advise)

� Stimulate body’s natural processes to heal itself

� Talk about lifestyle and healthy living

What Not To Say� Dont’s

� Do NOT advise, diagnose, prescribe, treat, heal or cure

� Do NOT make medical claims, false claims or name a disease

� Do NOT appear to be a medical doctor

� Do NOT share testimonies of “cures”

� Do NOT try to impress your client with exaggerated or embellished stories, credentials

� Do NOT promote your “Practice” but rather your work

How To Say It� Historically, lavender essential oil has been shown to

provide an environment, bacteria cannot thrive in.

� vs. Lavender is antibacterial and will prevent MRSA.

� Bergamot essential oil has been scientifically shown to relieve stress and tension, and relax muscle spasms. (Buckle, RGN, J. Clinical Aromatherapy in Nursing, San Diego, CA: Singular Publishing Group Inc., 1997)

� vs. Bergamot heals muscle spasms.

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Examples� Client: What would you prescribe for my allergies?

� You: I am not a doctor, and do not prescribe anything. For my allergies, I found that _____ worked for me. You can read more about it here (refer to your reference book)

� Client: Tell me what to take for my headache.� You: Can’t tell you what to take, but let me share some

education about…

� Client: I have been diagnosed with rheumatoid arthritis, what natural remedies do you have?� You: here are some remedies historically known to help with

that ____. You can read more about them in my reference book here, to make sure you choose the ones that best suit your needs.

Benefits of Safe Language� The power of language will prove to be an asset in your

business and daily discussions when it comes to aromatherapy, herbals and botanicals.

� Empowers your clients

� Takes burden off you

� Keeps you safe from practicing medicine without a license

� Builds your reputation and credibility

� Train your clients to keep you safe, by watching what they say and how they say it

Share This Info� Colleagues

� With staff

� Family

� Friends

� Aromatherapy enthusiast

� Students

� Clients

� Peers

References� JennScents Business Building Guide, 2005, www.jennscents.com

� Jurisprudence Course by Wendell Whitman, Trinity College

� Diane Miller, JD, Health Advocate, 2011 presentation

� www.achs.edu

� www.SunshineHealthFreedom.com

� www.NAHA.org

� www.HerbAllure.com

Upcoming NAHA Events� Calendar of Events @ NAHA.org – view monthly

� March teleseminar – March 13, 2014

� Educational Class Schedule

� Approved Schools for Certification in Aromatherapy

� World of Aromatherapy VII Conference – REGISTER NOW� In Seattle, WA

� Sept. 12-14

� www.NAHAConference.com

Jennifer Pressimone, CNHC, T.SPE

jh@JennScents.com / www.JennScents.com

We appreciate your continued support of NAHA

www.NAHA.org

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