Retail Formats
Retail Formats refers to the various formats of selling retail. This includes• brick-and-mortor retail formats and• online retail formats
Brick-and-Mortor Retail
Format
as the name indicates, refers to
such formats where merchandise
is sold through a real world
store/shop. Examples of such
formats are -
• Convenience store
• Department store
• General store
• Grocery store
• Supermarket
• Variety store
Online Retail Formats• Online Retail Formats, as
the name indicates, refers
to such formats where
merchandise is sold online,
over the web. Examples of
such formats are -• Online Auction Sites like
eBay.com• Online Shopping Sites
like Amazon.com
Mom-and-Pop Represent the small, individually owned and
operated retail outlet. In many cases these are
family-run businesses catering to the local
community often with a high level of service but
relatively small product selection..
Mass Discounters
These retailers can be either general or
specialty merchandisers but either way their
main focus is on offering discount pricing.
Compared to department stores, mass
discounters offer fewer services and lower
quality products.
High Street Format
• It is Located in busy shopping area.
• Area is less than 2000 square feet.
• No parking facility
• Focused Merchandised Category
• Example: M. G. Road in Bangalore
Warehouse Stores This is a form of mass discounter that
often provides even lower prices than
traditional mass discounters. In addition, they
often require buyers to make purchases in
quantities that are greater than what can be
purchased at mass discount stores. These retail
outlets provide few services and product
selection can be limited. Some forms of
warehouse stores, called warehouse clubs.
It is a retail establishment with a building open to the public which offers a wide range of consumer goods such as clothing, housewares, furniture and appliances. It typically offers a choice of multiple merchandise lines, at variable price points, in different product categories. Certain department stores are further classified as discount stores. Big-box stores and hypermarkets have become a modern equivalent to historical department stores
DEPARTMENTSTORES
This retail format is best represented by a small store carrying very specialized and often high-end merchandise. In many cases a boutique is a full-service retailer following a full-pricing strategy
BOUTIQUE
offering customers an easy purchase experience. Convenience is offered in many ways including through easily accessible store locations, small store size that allows for quick shopping, and fast checkout. The product selection offered by these retailers is very limited and pricing can be high.
CONVENIENCE STORES
A store that combines a supermarket and adepartment store. A gigantic retail facility that carriesa big range of products under one roof, includingfresh groceries and apparel. When planned,constructed and executed correctly, hypermartcaters to all routine weekly shopping needs in onetrip
HYPERMARKET
MALL MANAGEMENT
A standard definition of Mall Management could be like “An advanced Building Management System” which includes various aspects of running a mall such as Positioning,Zoning,Facilitiesmanagement, Finance management, Marketing , Corporate Social Responsibility, customer service etc….
Mall management broadly includes1.Positioning of mall• Refers to location of mall.• based on demographics,
psychographics, • income levels, competition in
neighboring areas
2.Zoning Formulating the Right Tenant Mix and Its Placement in a Mall• Tenant mix refers to the combination of
retail shops occupying space in a mall
• Zoning refers to the division of mall space into
• zones for the placement of various retailers.
3. Promotions and marketing
• Activities like food festivals, handicraft exhibitions and celebrity visits increase foot traffic and in turn sales volumes
• Eg:-Ansal plaza, New delhi
4.Facility management
• integration of people, place, process and technology in a building.
• infrastructure mgt• ambiance mgt• Traffic mgt
5. Financial management
• cash receipts and collection of income• developing accounting systems• annual property budget• annual external audit
Issues Related to Mall Management
• Lack of Feasibility/Market Research• Zoning• Design Issues• Few Promotional Activities• Facility Management• Parking