WELCOME TO
Social Media: Getting the Most from Your Post
Social Media: Getting the Most from Your Post
1. Know your audience
2. Be creative
3. Good curation is not just about finding but about rephrasing foryour needs
1. Know your audience
Our audience is alumni who:
• are primarily in STEM disciplines
• Have affinity towards WPI
2. Be creative
Our audience is alumni who:
• are primarily in STEM disciplines
• Have affinity towards WPI
• Here is what we are doing now …
… what we are doing now
• Creating a focused SM hub in FB that branches into Twitter and LinkedIn for certain content
• How are we doing it? Let me show you …
What we are doing
“What is Wrong with this Historic WPI Photo” on Fridays.
UforLife
NorthSocial apps
Historic Photos
www.facebook.com/wpialumni
Your Social Media Strategy Starts Here
Where will they be in 30 years?How do you keep track?
Maintain a connection?
They will keep in touch with each other long after graduation, will they keep in touch with U?
Take a donation?
U For Life extends the schools Facebook presence with personal & engaging modules
Integrated with Facebook
• Newsfeed updates
• Linked to School’s Fan Page
Nostalgic and current content loaded into application
Photo tagging promotes alumni to alumni communication
Branded for the school
Provides Updated data
• Email addresses, etc.
Can help discover lost alumni
UforLife
NorthSocial apps and Fan-Gating Feature
NorthSocial apps and Fan-Gating Feature
NorthSocial apps and Fan-Gating Feature
NorthSocial
Not just what but how …
What vehicles you find to be creative is fine, but how you approach it is everything.
If content is king, then context is queen
3. Curation and Rephrasing
Curation is finding the best content from trusted and reliable sources and organizing for distribution in various social media platforms.
Rephrasing is taking the content you find and tweaking the lead in to fit your audience and your needs.
Leaderships means having followers
“Leadership is a relationship between those who aspire to lead and those who choose to follow.”- From “The Leadership Challenge”
Organizing the process
Assess Create
DeployEvaluate
Define yourself in simple terms
20
Learn
Dialog
Support
Innovate
Engage, engage, engage
Key capability:
The ability to give up the
need to be in control
Creative Dialogue
Scott HadleyMgr. of Integrated Media
Development & Alumni RelationsWoecester Polytechnic Institute
